Categories/Face Moisturizers/L'Oreal Paris Collagen Moisture Filler Face Moisturizer, Anti-Aging, 1.7 fl oz
at risk

Buy-box price is 24.1% below MSRP and a 1P seller controls the listing

L'Oreal Paris Collagen Moisture Filler Face Moisturizer, Anti-Aging, 1.7 fl oz

L'Oreal Paris Collagen Moisture Filler Face Moisturizer, Anti-Aging, 1.7 fl oz

L'Oreal Paris·
ID 5546919829

The L'Oreal Paris Collagen Moisture Filler Face Moisturizer, Anti-Aging, 1.7 fl oz was tracked for 22 day(s). During this period, the Buy Box price was $9.86 against an MSRP/MAP of $12.99. The product's pricing health is currently flagged as at risk.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$9.86

MAX PRICE ($)

$9.86

AVG PRICE ($)

$9.86

EROSION (%)

24.10%

MSRP/MAP ($)

$12.99

Price erosion from MSRP
Severe24.10% below MSRP
MinimalModerateSevere

The product held steady at $9.86 throughout the tracking period. Compared to its MSRP of $12.99, the floor price reflects a severe variance of 24.10% erosion.

Tracking window: Sep 9, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 1 seller, 0% share
Sellers won
1 of 2tracked sellers
Changed hands
0 timesover 22 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PWalmart.com· Top
New
$9.86
−$3.13 below MSRP
22d (100%)
24.10%
3PDekar's Outlet
New
$9.46
−$3.53 below MSRP
0d (0%)
27.17%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for L'Oreal Paris Collagen Moisture Filler Face Moisturizer, Anti-Aging, 1.7 fl oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 22 out of 22 tracked days. Only 1 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $12.99
Peak seller pressure2 sellers on Sep 9Highest count during tracking window
Price impact at peak−$3.13$12.99 → $9.86
Price trendStableBased on trailing 30 days
Seller proliferation↓ Decreasing-0.1/day avg · -1 net

Buy-box price held flat at $9.86 throughout the tracking period. It entered the period already $3.13 below MSRP ($12.99), before any crowding pressure arrived. Seller count peaked at 2 on 09/09, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (1)

Key Findings

at risk
Price Erosion

$3.13

Severe24.1% below MSRP

Severe erosion — floor is $3.13 (24.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P Seller

Controlled1 exited

3P activity is limited to 1 seller — controlled, though 1 have since exited.

Buy Box

Walmart.com

Controlled1P · 22 wins

Buy-box is controlled — Walmart.com (1P) leads with 22 wins at $9.86, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $9.86, which is 24.1% below MSRP ($12.99).

2

Escalate directly with Walmart — The lowest price has dropped to $9.46, which is 24.1% below MSRP ($12.99).

Free 7-Day ReportTrack any product listing

Get a Free MAP & Buy Box Compliance Report for Your Product

Enter your product URL and MAP price. We will monitor 3P seller crowding, Buy Box shifts, and price erosion over the next 7 days and email you a comprehensive compliance report.

Track Your Product

Free