Buy-box price is 23.4% below MSRP and a 2P seller controls the listing
L'Oreal Paris Revitalift Anti-Wrinkle plus Firming Day Face Moisturizer, 1.7 oz
The L'Oreal Paris Revitalift Anti-Wrinkle plus Firming Day Face Moisturizer, 1.7 oz was tracked for 30 day(s). During this period, the Buy Box price ranged from $12.25 to $15.82 against an MSRP/MAP of $15.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$12.25
MAX PRICE ($)
$15.82
AVG PRICE ($)
$13.53
EROSION (%)
23.39%
MSRP/MAP ($)
$15.99
The product hit a low of $12.25, following a peak of $15.82 during the tracking period. Compared to its MSRP of $15.99, the floor price reflects a severe variance of 23.39% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PPerfumesAmerica· Top | New | $12.46 −$3.53 below MSRP | 9d (30%) | 22.08% |
3PVivaBella | New | $12.46 −$3.53 below MSRP | 8d (27%) | 22.08% |
1PWalmart.com | New | $15.82 −$0.17 below MSRP | 8d (27%) | 1.06% |
2PBig Top Deals USA | New | $12.25 −$3.74 below MSRP | 4d (13%) | 23.39% |
2PBuckeye Elite Store | New | $14.50 −$1.49 below MSRP | 1d (3%) | 9.32% |
2PCMH Goods LLC | New | $14.99 −$1.00 below MSRP | 0d (0%) | 6.25% |
3PGraceful Beauty | New | $14.99 −$1.00 below MSRP | 0d (0%) | 6.25% |
3PHey Pharma | New | $26.29 +$10.30 above MSRP | 0d (0%) | -64.42% |
3PCMH Goods LLC | New | $14.99 −$1.00 below MSRP | 0d (0%) | 6.25% |
2PSubstantial Suppliers Inc | New | $12.99 −$3.00 below MSRP | 0d (0%) | 18.76% |
2PMY BEAUTY HOUSE | New | $12.46 −$3.53 below MSRP | 0d (0%) | 22.08% |
3PAmericaRx Smart Shop | New | $15.00 −$0.99 below MSRP | 0d (0%) | 6.19% |
2PEvergreen Commerce | New | $12.21 −$3.78 below MSRP | 0d (0%) | 23.64% |
3PLive up Inc | New | $15.99 at MSRP | 0d (0%) | 0.00% |
3PSpot Era | New | $18.33 +$2.34 above MSRP | 0d (0%) | -14.63% |
3PSeller Better Inc | New | $12.00 −$3.99 below MSRP | 0d (0%) | 24.95% |
3PRideconnect LLC | New | $10.32 −$5.67 below MSRP | 0d (0%) | 35.46% |
3PBeauty Plus | New | $23.95 +$7.96 above MSRP | 0d (0%) | -49.78% |
3PProCareChoice | New | $15.82 −$0.17 below MSRP | 0d (0%) | 1.06% |
2PThe Book GuyZ LLC | New | $12.46 −$3.53 below MSRP | 0d (0%) | 22.08% |
The Buy Box for L'Oreal Paris Revitalift Anti-Wrinkle plus Firming Day Face Moisturizer, 1.7 oz is primarily held by PerfumesAmerica (2P) with a 30% share, winning the Buy Box for 9 out of 30 tracked days. Only 5 of 20 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price fell to a floor of $12.25 before recovering to $15.82. It entered the period already $3.38 below MSRP ($15.99), before any crowding pressure arrived. Seller count peaked at 17 on 10/25 — adding +3 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Oct 28 vs last 3 days of 30-day tracking period
3 3P sellers exited the listing — channel cleanup signal.
4 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$3.74
Severe erosion — floor is $3.74 (23.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
11 3P Sellers
11 3P sellers are swarming this listing — heavily contested.
PerfumesAmerica
3P sellers win the buy box 26.7% of the time; VivaBella leads with 8 days at $12.46 (22.1% below MAP) — easing.
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