Beauty > Skincare > Moisturizers > Face Moisturizers
L'Oreal Paris Revitalift Anti-Wrinkle plus Firming Day Face Moisturizer, 1.7 oz
L’Oréal Paris
The L'Oreal Paris Revitalift Anti-Wrinkle plus Firming Day Face Moisturizer, 1.7 oz was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price ranged from $11.70 to $15.82 against an MSRP/MAP of $17.74. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$11.70
MAX PRICE ($)
$15.82
AVG PRICE ($)
$13.15
SEVERE EROSION
34.05%
MSRP/MAP ($)
$17.74
The product is currently selling at $15.82, following a peak of $15.82 during the tracking period. Compared to its MSRP of $17.74, the current price reflects a moderate variance of 10.8% erosion.
Buy Box Share
2P leads with 80% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
2PSubstantial Suppliers Inc· Top | New | $12.49 −$5.25 | 20(67%) | 29.59% |
1PWalmart.com | New | $15.82 −$1.92 | 6(20%) | 10.82% |
2PPerfumesAmerica | New | $12.61 −$5.13 | 4(13%) | 28.92% |
3PHey Pharma | New | $26.29 +$8.55 | 0(0%) | -48.20% |
3PTop Wholesale Direct | New | $10.15 −$7.59 | 0(0%) | 42.78% |
3PRideconnect LLC | New | $12.30 −$5.44 | 0(0%) | 30.67% |
3PBeauty Plus | New | $23.95 +$6.21 | 0(0%) | -35.01% |
3PCool River Boutique | New | $24.14 +$6.40 | 0(0%) | -36.08% |
3PCosmetics R us | New | $11.99 −$5.75 | 0(0%) | 32.41% |
3PVivaBella | New | $14.71 −$3.03 | 0(0%) | 17.08% |
3PeTopia Beauty | New | $12.61 −$5.13 | 0(0%) | 28.92% |
2PBig Top Deals USA | New | $14.95 −$2.79 | 0(0%) | 15.73% |
3PBig Top Deals USA | New | $14.95 −$2.79 | 0(0%) | 15.73% |
Peak Seller Pressure
12 sellers on Jul 30
Price held at $12.49
Price Trend
Recovering
26.7% recovery vs floor
Seller Proliferation
→ Stable
+0.07/day avg · +2 net
Peak +1 on 07/09
Buy-box price fell to a floor of $11.70 before recovering to $15.82. It entered the period already $6.04 below MSRP ($17.74), before any crowding pressure arrived. Seller count peaked at 12 on 07/30 — adding +2 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
Watchlist
- 1 new 3P seller entered below MAP — immediate pricing pressure risk.
Since Jul 29 · $14.7117.1% below MAP · 0 Buy Box Wins
Since Jul 30 · $14.9515.7% below MAP · 0 Buy Box Wins
No sellers exited in recent period.
30d · avg $12.46 · 20 Buy Box Wins · ↑ rising
30d · avg $15.82 · 6 Buy Box Wins · stable
30d · avg $12.58 · 4 Buy Box Wins · stable
30d · avg $26.29 · 0 Buy Box Wins · stable
30d · avg $10.01 · 0 Buy Box Wins · stable
30d · avg $12.61 · 0 Buy Box Wins · stable
30d · avg $24.14 · 0 Buy Box Wins · stable
29d · avg $23.95 · 0 Buy Box Wins · stable
28d · avg $14.17 · 0 Buy Box Wins · ↑ rising
17d · avg $11.78 · 0 Buy Box Wins · stable
15d · avg $12.30 · 0 Buy Box Wins · stable
$6.04
Severe · 34.0% below MSRP
Severe erosion — floor is $6.04 (34.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
9 3P sellers
Swarming · +2 new
9 3P sellers are swarming this listing, 2 new in the recent period — heavily contested.
Substantial Suppliers Inc
2P · 20 wins · $12.49
Buy-box is controlled — Substantial Suppliers Inc (2P) leads with 20 wins at $12.49, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $11.70, which is 34.0% below MSRP ($17.74).
Audit distribution channels — 9 active 3P sellers detected, indicating widespread distribution issues.
Escalate directly with Walmart — The lowest price has dropped to $9.98, which is 34.0% below MSRP ($17.74).