Buy-box price is 34.0% below MSRP and a 2P seller controls the listing
L'Oreal Paris Revitalift Anti-Wrinkle plus Firming Day Face Moisturizer, 1.7 oz
The L'Oreal Paris Revitalift Anti-Wrinkle plus Firming Day Face Moisturizer, 1.7 oz was tracked for 30 day(s). During this period, the Buy Box price ranged from $11.70 to $15.82 against an MSRP/MAP of $17.74. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$11.70
MAX PRICE ($)
$15.82
AVG PRICE ($)
$13.15
EROSION (%)
34.05%
MSRP/MAP ($)
$17.74
The product hit a low of $11.70, following a peak of $15.82 during the tracking period. Compared to its MSRP of $17.74, the floor price reflects a severe variance of 34.05% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PSubstantial Suppliers Inc· Top | New | $12.49 −$5.25 below MSRP | 20d (67%) | 29.59% |
1PWalmart.com | New | $15.82 −$1.92 below MSRP | 6d (20%) | 10.82% |
2PPerfumesAmerica | New | $12.61 −$5.13 below MSRP | 4d (13%) | 28.92% |
3PBig Top Deals USA | New | $14.95 −$2.79 below MSRP | 0d (0%) | 15.73% |
3PVivaBella | New | $14.71 −$3.03 below MSRP | 0d (0%) | 17.08% |
3PTop Wholesale Direct | New | $10.15 −$7.59 below MSRP | 0d (0%) | 42.78% |
3PBeauty Plus | New | $23.95 +$6.21 above MSRP | 0d (0%) | -35.01% |
3PeTopia Beauty | New | $12.61 −$5.13 below MSRP | 0d (0%) | 28.92% |
3PCool River Boutique | New | $24.14 +$6.40 above MSRP | 0d (0%) | -36.08% |
3PHey Pharma | New | $26.29 +$8.55 above MSRP | 0d (0%) | -48.20% |
2PBig Top Deals USA | New | $14.95 −$2.79 below MSRP | 0d (0%) | 15.73% |
3PCosmetics R us | New | $11.99 −$5.75 below MSRP | 0d (0%) | 32.41% |
3PRideconnect LLC | New | $12.30 −$5.44 below MSRP | 0d (0%) | 30.67% |
The Buy Box for L'Oreal Paris Revitalift Anti-Wrinkle plus Firming Day Face Moisturizer, 1.7 oz is primarily held by Substantial Suppliers Inc (2P) with a 67% share, winning the Buy Box for 20 out of 30 tracked days. Only 3 of 13 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price fell to a floor of $11.70 before recovering to $15.82. It entered the period already $6.04 below MSRP ($17.74), before any crowding pressure arrived. Seller count peaked at 12 on 07/30 — adding +2 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
1 new 3P seller entered below MAP — immediate pricing pressure risk.
No sellers exited in recent period
Key Findings
critical$6.04
Severe erosion — floor is $6.04 (34.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
9 3P Sellers
9 3P sellers are swarming this listing, 2 new in the recent period — heavily contested.
Substantial Suppliers Inc
Buy-box is controlled — Substantial Suppliers Inc (2P) leads with 20 wins at $12.49, and 3P interference is minimal.
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