Buy-box price is 24.0% below MSRP and a 2P seller controls the listing
L'Oreal Paris Revitalift Anti-Wrinkle plus Firming Day Face Moisturizer, 1.7 oz
The L'Oreal Paris Revitalift Anti-Wrinkle plus Firming Day Face Moisturizer, 1.7 oz was tracked for 22 day(s). During this period, the Buy Box price ranged from $12.15 to $15.82 against an MSRP/MAP of $15.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$12.15
MAX PRICE ($)
$15.82
AVG PRICE ($)
$12.85
EROSION (%)
24.02%
MSRP/MAP ($)
$15.99
The product hit a low of $12.15, following a peak of $15.82 during the tracking period. Compared to its MSRP of $15.99, the floor price reflects a severe variance of 24.02% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PSubstantial Suppliers Inc· Top | New | $12.39 −$3.60 below MSRP | 8d (36%) | 22.51% |
2PBig Top Deals USA | New | $12.25 −$3.74 below MSRP | 4d (18%) | 23.39% |
2PPerfumesAmerica | New | $12.61 −$3.38 below MSRP | 4d (18%) | 21.14% |
2PMY BEAUTY HOUSE | New | $12.35 −$3.64 below MSRP | 3d (14%) | 22.76% |
1PWalmart.com | New | $15.82 −$0.17 below MSRP | 3d (14%) | 1.06% |
3PVivaBella | New | $12.40 −$3.59 below MSRP | 0d (0%) | 22.45% |
3PSpot Era | New | $18.33 +$2.34 above MSRP | 0d (0%) | -14.63% |
3PProCareChoice | New | $16.38 +$0.39 above MSRP | 0d (0%) | -2.44% |
3PHey Pharma | New | $26.29 +$10.30 above MSRP | 0d (0%) | -64.42% |
3PCMH Goods LLC | New | $14.99 −$1.00 below MSRP | 0d (0%) | 6.25% |
3PBeauty Plus | New | $23.95 +$7.96 above MSRP | 0d (0%) | -49.78% |
3PSeller Better Inc | New | $12.00 −$3.99 below MSRP | 0d (0%) | 24.95% |
3PRideconnect LLC | New | $10.37 −$5.62 below MSRP | 0d (0%) | 35.15% |
3PTop Wholesale Direct | New | $9.72 −$6.27 below MSRP | 0d (0%) | 39.21% |
3PGraceful Beauty | New | $14.99 −$1.00 below MSRP | 0d (0%) | 6.25% |
3PLive up Inc | New | $15.99 at MSRP | 0d (0%) | 0.00% |
The Buy Box for L'Oreal Paris Revitalift Anti-Wrinkle plus Firming Day Face Moisturizer, 1.7 oz is primarily held by Substantial Suppliers Inc (2P) with a 36% share, winning the Buy Box for 8 out of 22 tracked days. Only 5 of 16 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $15.82 to $12.61 — a $3.21 drop over 22 days. Price opened right at MSRP ($15.99). Seller count peaked at 15 on 09/24, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period
3 3P sellers exited the listing — channel cleanup signal.
4 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$3.84
Severe erosion — floor is $3.84 (24.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
11 3P Sellers
11 3P sellers are swarming this listing — heavily contested.
Substantial Suppliers Inc
Buy-box is controlled — Substantial Suppliers Inc (2P) leads with 8 wins at $12.39, and 3P interference is minimal.
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