Categories/Face Moisturizers/L'Oreal Paris Revitalift Triple Power Anti-Aging Face Moisturizer, Face and Neck, SPF 30, 1.7 oz
healthy

Buy-box price is 0.0% below MSRP and a 1P seller controls the listing

L'Oreal Paris Revitalift Triple Power Anti-Aging Face Moisturizer, Face and Neck, SPF 30, 1.7 oz

L'Oreal Paris Revitalift Triple Power Anti-Aging Face Moisturizer, Face and Neck, SPF 30, 1.7 oz

L’Oréal Paris·
ID 11624870129

The L'Oreal Paris Revitalift Triple Power Anti-Aging Face Moisturizer, Face and Neck, SPF 30, 1.7 oz was tracked for 30 day(s). During this period, the Buy Box price was $23.87 against an MSRP/MAP of $23.87. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$23.87

MAX PRICE ($)

$23.87

AVG PRICE ($)

$23.87

EROSION (%)

0.00%

MSRP/MAP ($)

$23.87

Price erosion from MSRP
Minimal0.00% below MSRP
MinimalModerateSevere

The product held steady at $23.87 throughout the tracking period. The floor price held at or above its MSRP of $23.87, showing no erosion during the period.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 1 seller, 0% share
Sellers won
1 of 2tracked sellers
Changed hands
0 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PWalmart.com· Top
New
$23.87
at MSRP
30d (100%)
0.00%
3PBuyDBest Incorporated
New
$26.50
+$2.63 above MSRP
0d (0%)
-11.02%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for L'Oreal Paris Revitalift Triple Power Anti-Aging Face Moisturizer, Face and Neck, SPF 30, 1.7 oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $23.87
Peak seller pressure2 sellers on Jul 1Highest count during tracking window
Price impact at peak$0.00$23.87 → $23.87
Price trendStableBased on trailing 30 days
Seller proliferation↓ Decreasing-0.0/day avg · -1 net

Buy-box price held flat at $23.87 throughout the tracking period. Price opened right at MSRP ($23.87). Seller count peaked at 2 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (1)

Key Findings

healthy
Price Erosion

$0.00

Intact0% below MSRP

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

1 3P Seller

Controlled1 exited

3P activity is limited to 1 seller — controlled, though 1 have since exited.

Buy Box

Walmart.com

Controlled1P · 30 wins

Buy-box is controlled — Walmart.com (1P) leads with 30 wins at $23.87, and 3P interference is minimal.

Recommended Actions
1

Escalate directly with Walmart — The lowest price has dropped to $21.38, which is 0.0% below MSRP ($23.87).

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