Buy-box price is 35.0% below MSRP and a 1P seller controls the listing
The L'Oreal Paris Revitalift Triple Power Anti-Aging Face Moisturizer, Pro Retinol, Hyaluronic Acid & Vitamin C to Reduce Wrinkles, Firm & Brighten Skin, 1.7 Oz was tracked for 31 day(s). During this period, the Buy Box price ranged from $19.50 to $23.80 against an MSRP/MAP of $29.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$19.50
MAX PRICE ($)
$23.80
AVG PRICE ($)
$21.35
EROSION (%)
34.98%
MSRP/MAP ($)
$29.99
The product hit a low of $19.50, following a peak of $23.80 during the tracking period. Compared to its MSRP of $29.99, the floor price reflects a severe variance of 34.98% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $20.69 −$9.30 below MSRP | 13d (42%) | 31.01% |
2PTDF US | New | $21.97 −$8.02 below MSRP | 7d (23%) | 26.74% |
2PThe Perfect Deals | New | $22.50 −$7.49 below MSRP | 5d (16%) | 24.97% |
2PWiki Deals | New | $21.99 −$8.00 below MSRP | 4d (13%) | 26.68% |
2PT&KProduction LLC | New | $23.90 −$6.09 below MSRP | 1d (3%) | 20.31% |
3PGreat Shoppe | New | $19.50 −$10.49 below MSRP | 1d (3%) | 34.98% |
2PAZBEAUTY | New | $23.99 −$6.00 below MSRP | 0d (0%) | 20.01% |
3PYes Cart Inc | New | $25.70 −$4.29 below MSRP | 0d (0%) | 14.30% |
2PSummit_Brands | New | $22.54 −$7.45 below MSRP | 0d (0%) | 24.84% |
3PWooHooo LLC | New | $45.99 +$16.00 above MSRP | 0d (0%) | -53.35% |
3PMyreliablemart | New | $21.78 −$8.21 below MSRP | 0d (0%) | 27.38% |
3Pcosmeticjoy | New | $14.41 −$15.58 below MSRP | 0d (0%) | 51.95% |
3PGO SHOP INC | New | $23.18 −$6.81 below MSRP | 0d (0%) | 22.71% |
3PVitabox | New | $29.22 −$0.77 below MSRP | 0d (0%) | 2.57% |
3PWisermerchant | New | $33.26 +$3.27 above MSRP | 0d (0%) | -10.90% |
3PGoldenWay | New | $25.70 −$4.29 below MSRP | 0d (0%) | 14.30% |
3PPremier Retail Solutions | New | $22.95 −$7.04 below MSRP | 0d (0%) | 23.47% |
3Pepharmastore | New | $33.58 +$3.59 above MSRP | 0d (0%) | -11.97% |
3PHey Pharma | New | $33.60 +$3.61 above MSRP | 0d (0%) | -12.04% |
3PCalifornia Distribution Inc | New | $21.75 −$8.24 below MSRP | 0d (0%) | 27.48% |
2PJN ONLINE STORE | New | $23.99 −$6.00 below MSRP | 0d (0%) | 20.01% |
The Buy Box for L'Oreal Paris Revitalift Triple Power Anti-Aging Face Moisturizer, Pro Retinol, Hyaluronic Acid & Vitamin C to Reduce Wrinkles, Firm & Brighten Skin, 1.7 Oz is primarily held by Amazon.com (1P) with a 42% share, winning the Buy Box for 13 out of 31 tracked days. Only 6 of 21 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $19.50 and $23.80, largely stable over the period. It entered the period already $8.49 below MSRP ($29.99), before any crowding pressure arrived. Seller count peaked at 20 on 07/11 — adding +2 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
4 persistent 3P sellers actively cutting prices — driving ongoing erosion.
1 3P seller exited the listing — channel cleanup signal.
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$10.49
Severe erosion — floor is $10.49 (35.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
13 3P Sellers
13 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 13 wins at $20.69, and 3P interference is minimal.
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