Categories/Face Moisturizers/L'Oreal Paris Revitalift Triple Power Anti-Aging Face Moisturizer, Pro Retinol, Hyaluronic Acid & Vitamin C to Reduce Wrinkles, Firm & Brighten Skin, 1.7 Oz

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

critical
amazon.comID B008EKY8VK
L'Oreal Paris Revitalift Triple Power Anti-Aging Face Moisturizer, Pro Retinol, Hyaluronic Acid & Vitamin C to Reduce Wrinkles, Firm & Brighten Skin, 1.7 Oz

L'Oreal Paris Revitalift Triple Power Anti-Aging Face Moisturizer, Pro Retinol, Hyaluronic Acid & Vitamin C to Reduce Wrinkles, Firm & Brighten Skin, 1.7 Oz

L'Oreal Paris

The L'Oreal Paris Revitalift Triple Power Anti-Aging Face Moisturizer, Pro Retinol, Hyaluronic Acid & Vitamin C to Reduce Wrinkles, Firm & Brighten Skin, 1.7 Oz was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $19.50 to $23.80 against an MSRP/MAP of $29.99. The product's pricing health is currently flagged as critical.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$19.50

MAX PRICE ($)

$23.80

AVG PRICE ($)

$21.35

SEVERE EROSION

34.98%

MSRP/MAP ($)

$29.99

Price erosion from MSRP34.98% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $20.69, following a peak of $23.80 during the tracking period. Compared to its MSRP of $29.99, the current price reflects a severe variance of 31.0% erosion.

Buy Box Distribution

Buy Box Share

1P42% · 13d
2P55% · 17d
3P3% · 1d

2P leads with 55% of Buy Box days

1P 1 seller2P 7 sellers3P 13 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$20.69
−$9.30
13(42%)
31.01%
2PTDF US
New
$21.97
−$8.02
7(23%)
26.74%
2PThe Perfect Deals
New
$22.50
−$7.49
5(16%)
24.97%
2PWiki Deals
New
$21.99
−$8.00
4(13%)
26.68%
3PGreat Shoppe
New
$19.50
−$10.49
1(3%)
34.98%
2PT&KProduction LLC
New
$23.90
−$6.09
1(3%)
20.31%
3PVitabox
New
$29.22
−$0.77
0(0%)
2.57%
2PAZBEAUTY
New
$23.99
−$6.00
0(0%)
20.01%
3PHey Pharma
New
$33.60
+$3.61
0(0%)
-12.04%
3PYes Cart Inc
New
$25.70
−$4.29
0(0%)
14.30%
3PGoldenWay
New
$25.70
−$4.29
0(0%)
14.30%
3Pcosmeticjoy
New
$14.41
−$15.58
0(0%)
51.95%
3PPremier Retail Solutions
New
$22.95
−$7.04
0(0%)
23.47%
3PMyreliablemart
New
$21.78
−$8.21
0(0%)
27.38%
3PCalifornia Distribution Inc
New
$21.75
−$8.24
0(0%)
27.48%
3PWooHooo LLC
New
$45.99
+$16.00
0(0%)
-53.35%
3PWisermerchant
New
$33.26
+$3.27
0(0%)
-10.90%
2PJN ONLINE STORE
New
$23.99
−$6.00
0(0%)
20.01%
2PSummit_Brands
New
$22.54
−$7.45
0(0%)
24.84%
3PGO SHOP INC
New
$23.18
−$6.81
0(0%)
22.71%
3Pepharmastore
New
$33.58
+$3.59
0(0%)
-11.97%
The Buy Box for L'Oreal Paris Revitalift Triple Power Anti-Aging Face Moisturizer, Pro Retinol, Hyaluronic Acid & Vitamin C to Reduce Wrinkles, Firm & Brighten Skin, 1.7 Oz is primarily held by Amazon.com (1P) with a 42% share, winning the Buy Box for 13 out of 31 tracked days. Only 6 of 21 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $29.99

Peak Seller Pressure

20 sellers on Jul 11

Price held at $22.00

Price Trend

Stable

Seller Proliferation

→ Stable

+0.07/day avg · +2 net

Peak +2 on 07/03

Buy-box price stayed between $19.50 and $23.80, largely stable over the period. It entered the period already $8.49 below MSRP ($29.99), before any crowding pressure arrived. Seller count peaked at 20 on 07/11 — adding +2 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

Watchlist

  • 4 persistent 3P sellers actively cutting prices — driving ongoing erosion.
  • 2 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (2)
3Pcosmeticjoy

Last Jul 11 · $14.41 · 0 Buy Box Wins

2PSummit_Brands

Last Jul 22 · $22.54 · 0 Buy Box Wins

Persistent (19)
1PAmazon.com

31d · avg $22.57 · 13 Buy Box Wins · ↓ falling

2PTDF US

31d · avg $21.99 · 7 Buy Box Wins · ↑ rising

2PThe Perfect Deals

31d · avg $22.16 · 5 Buy Box Wins · ↑ rising

2PWiki Deals

20d · avg $21.87 · 4 Buy Box Wins · ↑ rising

2PT&KProduction LLC

31d · avg $22.95 · 1 Buy Box Wins · ↑ rising

3PGreat Shoppe

20d · avg $19.57 · 1 Buy Box Wins · ↓ falling

3PHey Pharma

31d · avg $34.04 · 0 Buy Box Wins · stable

3PYes Cart Inc

31d · avg $25.70 · 0 Buy Box Wins · stable

3PCalifornia Distribution Inc

31d · avg $21.75 · 0 Buy Box Wins · stable

3PWisermerchant

31d · avg $33.05 · 0 Buy Box Wins · ↑ rising

3PVitabox

31d · avg $29.36 · 0 Buy Box Wins · stable

3PMyreliablemart

31d · avg $22.60 · 0 Buy Box Wins · ↓ falling

3PWooHooo LLC

31d · avg $44.51 · 0 Buy Box Wins · ↑ rising

3Pepharmastore

31d · avg $36.20 · 0 Buy Box Wins · ↓ falling

3PGoldenWay

30d · avg $25.70 · 0 Buy Box Wins · stable

2PAZBEAUTY

30d · avg $23.93 · 0 Buy Box Wins · ↑ rising

3PGO SHOP INC

30d · avg $24.10 · 0 Buy Box Wins · ↓ falling

2PJN ONLINE STORE

24d · avg $23.95 · 0 Buy Box Wins · ↑ rising

3PPremier Retail Solutions

21d · avg $22.95 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$10.49

Severe · 35.0% below MSRP

Severe erosion — floor is $10.49 (35.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

13 3P sellers

Swarming · 2 exited

13 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

1P · 13 wins · $20.69

Buy-box is controlled — Amazon.com (1P) leads with 13 wins at $20.69, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $19.50, which is 35.0% below MSRP ($29.99).

2

Audit distribution channels — 13 active 3P sellers detected, indicating widespread distribution issues.

3

Prioritise enforcement action against Great Shoppe, the highest-frequency 3P buy-box winner.

4

Escalate directly with Amazon — The lowest price has dropped to $14.41, which is 35.0% below MSRP ($29.99).