Buy-box price is 33.9% below MSRP and a 1P seller controls the listing
The L'Oreal Paris Revitalift Triple Power Anti-Aging Face Moisturizer, Pro Retinol, Hyaluronic Acid & Vitamin C to Reduce Wrinkles, Firm & Brighten Skin, 1.7 Oz was tracked for 24 day(s). During this period, the Buy Box price ranged from $19.82 to $21.97 against an MSRP/MAP of $29.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$19.82
MAX PRICE ($)
$21.97
AVG PRICE ($)
$20.97
EROSION (%)
33.91%
MSRP/MAP ($)
$29.99
The product hit a low of $19.82, following a peak of $21.97 during the tracking period. Compared to its MSRP of $29.99, the floor price reflects a severe variance of 33.91% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $19.96 −$10.03 below MSRP | 14d (58%) | 33.44% |
2PTDF US | New | $20.86 −$9.13 below MSRP | 4d (17%) | 30.44% |
2PVerSure | New | $20.87 −$9.12 below MSRP | 3d (13%) | 30.41% |
2PT&KProduction LLC | New | $21.97 −$8.02 below MSRP | 2d (8%) | 26.74% |
2PPathway Products LLC | New | $20.78 −$9.21 below MSRP | 1d (4%) | 30.71% |
3PPremier Retail Solutions | New | $22.95 −$7.04 below MSRP | 0d (0%) | 23.47% |
3PWooHooo LLC | New | $45.99 +$16.00 above MSRP | 0d (0%) | -53.35% |
3PVitabox | New | $29.22 −$0.77 below MSRP | 0d (0%) | 2.57% |
3Pepharmastore | New | $36.48 +$6.49 above MSRP | 0d (0%) | -21.64% |
2PThe Perfect Deals | New | $21.71 −$8.28 below MSRP | 0d (0%) | 27.61% |
3PHey Pharma | New | $33.60 +$3.61 above MSRP | 0d (0%) | -12.04% |
2PA+DEALS | New | $21.29 −$8.70 below MSRP | 0d (0%) | 29.01% |
2PTurbo One | New | $21.99 −$8.00 below MSRP | 0d (0%) | 26.68% |
3PGoldenWay | New | $24.03 −$5.96 below MSRP | 0d (0%) | 19.87% |
3PGO SHOP INC | New | $24.03 −$5.96 below MSRP | 0d (0%) | 19.87% |
3PBeauty N Magic | New | $30.04 +$0.05 above MSRP | 0d (0%) | -0.17% |
2PJN ONLINE STORE | New | $21.29 −$8.70 below MSRP | 0d (0%) | 29.01% |
2PGreat Shoppe | New | $23.80 −$6.19 below MSRP | 0d (0%) | 20.64% |
2PNiceDealz | New | $25.99 −$4.00 below MSRP | 0d (0%) | 13.34% |
2PNew England Express | New | $45.99 +$16.00 above MSRP | 0d (0%) | -53.35% |
3PMyreliablemart | New | $19.82 −$10.17 below MSRP | 0d (0%) | 33.91% |
3PYes Cart Inc | New | $25.21 −$4.78 below MSRP | 0d (0%) | 15.94% |
3PCalifornia Distribution Inc | New | $21.75 −$8.24 below MSRP | 0d (0%) | 27.48% |
3PWisermerchant | New | $33.26 +$3.27 above MSRP | 0d (0%) | -10.90% |
3PTDF US | New | $23.89 −$6.10 below MSRP | 0d (0%) | 20.34% |
2PAZBEAUTY | New | $21.29 −$8.70 below MSRP | 0d (0%) | 29.01% |
3PSpecial Price Center | New | $22.90 −$7.09 below MSRP | 0d (0%) | 23.64% |
3P1000BEAUTY | New | $20.00 −$9.99 below MSRP | 0d (0%) | 33.31% |
The Buy Box for L'Oreal Paris Revitalift Triple Power Anti-Aging Face Moisturizer, Pro Retinol, Hyaluronic Acid & Vitamin C to Reduce Wrinkles, Firm & Brighten Skin, 1.7 Oz is primarily held by Amazon.com (1P) with a 58% share, winning the Buy Box for 14 out of 24 tracked days. Only 5 of 28 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $21.82 to $19.96 — a $1.86 drop over 24 days. It entered the period already $8.17 below MSRP ($29.99), before any crowding pressure arrived. Seller count peaked at 24 on 09/08, easing off since — adding -3 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
2 persistent 3P sellers actively cutting prices — driving ongoing erosion.
3 3P sellers exited the listing — channel cleanup signal.
Key Findings
critical$10.17
Severe erosion — floor is $10.17 (33.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
15 3P Sellers
15 3P sellers are swarming this listing, 1 new in the recent period — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 14 wins at $19.96, and 3P interference is minimal.
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