Buy-box price is 22.8% below MSRP and a 2P seller controls the listing
The medicube Capsule Cream with Deep Vitamin C | Liposome Vitamin C Golden Capsule for Radiance & Firm-Looking Skin | Hydrating Glow Gel Texture | Korean Skincare, 1.94 oz was tracked for 31 day(s). During this period, the Buy Box price ranged from $16.90 to $19.90 against an MSRP/MAP of $21.90. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$16.90
MAX PRICE ($)
$19.90
AVG PRICE ($)
$19.50
EROSION (%)
22.83%
MSRP/MAP ($)
$21.90
The product hit a low of $16.90, following a peak of $19.90 during the tracking period. Compared to its MSRP of $21.90, the floor price reflects a severe variance of 22.83% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PMedicube & Aprilskin· Top | New | $16.90 −$5.00 below MSRP | 30d (97%) | 22.83% |
3PSoKo Camelia | New | $28.99 +$7.09 above MSRP | 0d (0%) | -32.37% |
The Buy Box for medicube Capsule Cream with Deep Vitamin C | Liposome Vitamin C Golden Capsule for Radiance & Firm-Looking Skin | Hydrating Glow Gel Texture | Korean Skincare, 1.94 oz is primarily held by Medicube & Aprilskin (2P) with a 100% share, winning the Buy Box for 30 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $19.90 to $16.90 — a $3.00 drop over 31 days. It entered the period already $2.00 below MSRP ($21.90), before any crowding pressure arrived. Seller count peaked at 2 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
at risk$5.00
Severe erosion — floor is $5.00 (22.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P Seller
3P activity is limited to 1 seller — controlled, though 1 have since exited.
Medicube & Aprilskin
Buy-box is controlled — Medicube & Aprilskin (2P) leads with 30 wins at $16.90, and 3P interference is minimal.
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