Buy-box price is 33.6% below MSRP and a 2P seller controls the listing

The medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skin's barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz (Pack of 1)) was tracked for 31 day(s). During this period, the Buy Box price ranged from $9.90 to $14.90 against an MSRP/MAP of $14.90. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$9.90
MAX PRICE ($)
$14.90
AVG PRICE ($)
$13.74
EROSION (%)
33.56%
MSRP/MAP ($)
$14.90
The product hit a low of $9.90, following a peak of $14.90 during the tracking period. Compared to its MSRP of $14.90, the floor price reflects a severe variance of 33.56% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PMedicube & Aprilskin· Top | New | $14.90 at MSRP | 29d (94%) | 0.00% |
3PAmaan Global | New | $31.00 +$16.10 above MSRP | 0d (0%) | -108.05% |
The Buy Box for medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skin's barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz (Pack of 1)) is primarily held by Medicube & Aprilskin (2P) with a 100% share, winning the Buy Box for 29 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Buy-box price stayed between $9.90 and $14.90, largely stable over the period. Price opened right at MSRP ($14.90). Seller count peaked at 2 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$5.00
Severe erosion — floor is $5.00 (33.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P Seller
3P activity is limited to 1 seller — controlled, though 1 have since exited.
Medicube & Aprilskin
Buy-box is controlled — Medicube & Aprilskin (2P) leads with 29 wins at $14.90, and 3P interference is minimal.
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