Categories/Face Moisturizers/medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skin's barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz (Pack of 1))
critical

Buy-box price is 33.6% below MSRP and a 2P seller controls the listing

The medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skin's barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz (Pack of 1)) was tracked for 31 day(s). During this period, the Buy Box price ranged from $9.90 to $14.90 against an MSRP/MAP of $14.90. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$9.90

MAX PRICE ($)

$14.90

AVG PRICE ($)

$13.74

EROSION (%)

33.56%

MSRP/MAP ($)

$14.90

Price erosion from MSRP
Severe33.56% below MSRP
MinimalModerateSevere

The product hit a low of $9.90, following a peak of $14.90 during the tracking period. Compared to its MSRP of $14.90, the floor price reflects a severe variance of 33.56% erosion.

Tracking window: Jul 1, 2026Jul 31, 2026

Buy box distribution

94%2P
2P · 1 seller, 94% share3P · 1 seller, 0% share
Sellers won
1 of 2tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PMedicube & Aprilskin· Top
New
$14.90
at MSRP
29d (94%)
0.00%
3PAmaan Global
New
$31.00
+$16.10 above MSRP
0d (0%)
-108.05%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skin's barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz (Pack of 1)) is primarily held by Medicube & Aprilskin (2P) with a 100% share, winning the Buy Box for 29 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $14.90
Peak seller pressure2 sellers on Jul 1Highest count during tracking window
Price impact at peak$0.00$14.90$14.90
Price trendStableBased on trailing 30 days
Seller proliferation↓ Decreasing-0.0/day avg · -1 net

Buy-box price stayed between $9.90 and $14.90, largely stable over the period. Price opened right at MSRP ($14.90). Seller count peaked at 2 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (1)

Key Findings

critical
Price Erosion

$5.00

Severe33.6% below MSRP

Severe erosion — floor is $5.00 (33.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P Seller

Controlled1 exited

3P activity is limited to 1 seller — controlled, though 1 have since exited.

Buy Box

Medicube & Aprilskin

Controlled2P · 29 wins

Buy-box is controlled — Medicube & Aprilskin (2P) leads with 29 wins at $14.90, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $9.90, which is 33.6% below MSRP ($14.90).

2

Escalate directly with Amazon — The lowest price has dropped to $9.90, which is 33.6% below MSRP ($14.90).

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