Buy-box price is 27.7% below MSRP and a 2P seller controls the listing

The Medicube Triple Collagen Cream - Hydrating & Firming Moisturizer with Hyaluronic Acid, Premium Elastin, Shea Butter - Wrinkle Care & Boosts Elasticity - Korean Skincare, 1.69 oz was tracked for 31 day(s). During this period, the Buy Box price ranged from $15.84 to $19.90 against an MSRP/MAP of $21.90. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$15.84
MAX PRICE ($)
$19.90
AVG PRICE ($)
$19.38
EROSION (%)
27.67%
MSRP/MAP ($)
$21.90
The product hit a low of $15.84, following a peak of $19.90 during the tracking period. Compared to its MSRP of $21.90, the floor price reflects a severe variance of 27.67% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PMedicube & Aprilskin· Top | New | $15.84 −$6.06 below MSRP | 31d (100%) | 27.67% |
The Buy Box for Medicube Triple Collagen Cream - Hydrating & Firming Moisturizer with Hyaluronic Acid, Premium Elastin, Shea Butter - Wrinkle Care & Boosts Elasticity - Korean Skincare, 1.69 oz is primarily held by Medicube & Aprilskin (2P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.
Buy-box price declined from $19.90 to $15.84 — a $4.06 drop over 31 days. It entered the period already $2.00 below MSRP ($21.90), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
No new sellers in recent period
No sellers exited in recent period
$6.06
Severe erosion — floor is $6.06 (27.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
Medicube & Aprilskin
Buy-box is controlled — Medicube & Aprilskin (2P) leads with 31 wins at $15.84, and 3P interference is minimal.
Enter your product URL and MAP price. We will monitor 3P seller crowding, Buy Box shifts, and price erosion over the next 7 days and email you a comprehensive compliance report.
Monitor 3P seller crowding, Buy Box shifts & price erosion for your product.