Beauty > Skincare > Moisturizers > Face Moisturizers

Neutrogena
The Neutrogena Healthy Skin Anti-Aging Tinted Face Moisturizer, Light/Neutral Skin Care, 1 oz was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price ranged from $13.94 to $34.31 against an MSRP/MAP of $34.31. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$13.94
MAX PRICE ($)
$34.31
AVG PRICE ($)
$16.66
SEVERE EROSION
59.37%
MSRP/MAP ($)
$34.31
The product is currently selling at $13.94, following a peak of $34.31 during the tracking period. Compared to its MSRP of $34.31, the current price reflects a severe variance of 59.4% erosion.
Buy Box Share
1P leads with 87% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PWalmart.com· Top | New | $13.94 −$20.37 | 26(87%) | 59.37% |
2PLord of Retail | New | $34.31 +$0.00 | 4(13%) | 0.00% |
Peak Seller Pressure
2 sellers on Jul 1
Price Trend
Stable
Seller Proliferation
→ Stable
0/day avg · 0 net
Peak +1 on 07/16
Buy-box price stayed between $13.94 and $34.31, largely stable over the period. It entered the period already $20.37 below MSRP ($34.31), before any crowding pressure arrived. Seller count peaked at 2 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
No new sellers in recent period.
No sellers exited in recent period.
26d · avg $13.94 · 26 Buy Box Wins · stable
29d · avg $34.07 · 4 Buy Box Wins · stable
$20.37
Severe · 59.4% below MSRP
Severe erosion — floor is $20.37 (59.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean
Clean
No 3P sellers detected — the channel is clean.
Walmart.com
1P · 26 wins · $13.94
Buy-box is controlled — Walmart.com (1P) leads with 26 wins at $13.94, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $13.94, which is 59.4% below MSRP ($34.31).
Escalate directly with Walmart — The lowest price has dropped to $13.94, which is 59.4% below MSRP ($34.31).