Buy-box price is 59.4% below MSRP and a 1P seller controls the listing
The Neutrogena Healthy Skin Anti-Aging Tinted Face Moisturizer, Light/Neutral Skin Care, 1 oz was tracked for 30 day(s). During this period, the Buy Box price ranged from $13.94 to $34.31 against an MSRP/MAP of $34.31. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$13.94
MAX PRICE ($)
$34.31
AVG PRICE ($)
$16.66
EROSION (%)
59.37%
MSRP/MAP ($)
$34.31
The product hit a low of $13.94, following a peak of $34.31 during the tracking period. Compared to its MSRP of $34.31, the floor price reflects a severe variance of 59.37% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PWalmart.com· Top | New | $13.94 −$20.37 below MSRP | 26d (87%) | 59.37% |
2PLord of Retail | New | $34.31 at MSRP | 4d (13%) | 0.00% |
The Buy Box for Neutrogena Healthy Skin Anti-Aging Tinted Face Moisturizer, Light/Neutral Skin Care, 1 oz is primarily held by Walmart.com (1P) with a 87% share, winning the Buy Box for 26 out of 30 tracked days. All 2 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $13.94 and $34.31, largely stable over the period. It entered the period already $20.37 below MSRP ($34.31), before any crowding pressure arrived. Seller count peaked at 2 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
critical$20.37
Severe erosion — floor is $20.37 (59.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
Walmart.com
Buy-box is controlled — Walmart.com (1P) leads with 26 wins at $13.94, and 3P interference is minimal.
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