Categories/Face Moisturizers/Neutrogena Hydro Boost Gel Cream, 48 Hr Hydration for Normal/Dry Skin, Fragrance Free, Face Moisturizer with Hyaluronic Acid, 1.7 oz. & Trial Size Hydro Boost Hydrating Gel Cleanser, 0.5 fl oz
at risk

Buy-box price is 12.8% below MSRP and a 1P seller controls the listing

The Neutrogena Hydro Boost Gel Cream, 48 Hr Hydration for Normal/Dry Skin, Fragrance Free, Face Moisturizer with Hyaluronic Acid, 1.7 oz. & Trial Size Hydro Boost Hydrating Gel Cleanser, 0.5 fl oz was tracked for 31 day(s). During this period, the Buy Box price ranged from $19.50 to $22.35 against an MSRP/MAP of $22.35. The product's pricing health is currently flagged as at risk.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$19.50

MAX PRICE ($)

$22.35

AVG PRICE ($)

$21.91

EROSION (%)

12.75%

MSRP/MAP ($)

$22.35

Price erosion from MSRP
Moderate12.75% below MSRP
MinimalModerateSevere

The product hit a low of $19.50, following a peak of $22.35 during the tracking period. Compared to its MSRP of $22.35, the floor price reflects a moderate variance of 12.75% erosion.

Tracking window: Jul 1, 2026Jul 31, 2026

Buy box distribution

90%1P
1P · 1 seller, 90% share3P · 7 sellers, 10% share
Sellers won
2 of 8tracked sellers
Changed hands
1 timeover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$21.99
−$0.36 below MSRP
28d (90%)
1.61%
3PBestPriceProducts1
New
$19.50
−$2.85 below MSRP
3d (10%)
12.75%
3PLone$tar Deal
New
$35.99
+$13.64 above MSRP
0d (0%)
-61.03%
3PBLUE FOREST INVESTMENT LLC
New
$38.90
+$16.55 above MSRP
0d (0%)
-74.05%
3PHey Pharma
New
$27.04
+$4.69 above MSRP
0d (0%)
-20.98%
3PBellice
New
$26.34
+$3.99 above MSRP
0d (0%)
-17.85%
3PWooHooo LLC
New
$45.99
+$23.64 above MSRP
0d (0%)
-105.77%
3Pgreat quality products...
New
$24.63
+$2.28 above MSRP
0d (0%)
-10.20%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Neutrogena Hydro Boost Gel Cream, 48 Hr Hydration for Normal/Dry Skin, Fragrance Free, Face Moisturizer with Hyaluronic Acid, 1.7 oz. & Trial Size Hydro Boost Hydrating Gel Cleanser, 0.5 fl oz is primarily held by Amazon.com (1P) with a 90% share, winning the Buy Box for 28 out of 31 tracked days. Only 2 of 8 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $22.35
Peak seller pressure6 sellers on Jul 1Highest count during tracking window
Price impact at peak−$2.85$22.35$19.50
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price fell to a floor of $19.50 before recovering to $21.99. It entered the period already $2.85 below MSRP ($22.35), before any crowding pressure arrived. Seller count peaked at 6 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

2 3P sellers exited the listing — channel cleanup signal.

2 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (2)
Persistent (6)

Key Findings

at risk
Price Erosion

$2.85

Significant12.8% below MSRP

Significant erosion — floor is $2.85 (12.8%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

7 3P Sellers

Swarming2 exited

7 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

Controlled1P · 28 wins

Buy-box is controlled — Amazon.com (1P) leads with 28 wins at $21.99, and 3P interference is minimal.

Recommended Actions
1

Audit distribution channels — 7 active 3P sellers detected, indicating widespread distribution issues.

2

Prioritise enforcement action against BestPriceProducts1, the highest-frequency 3P buy-box winner.

3

Identify sellers below MAP — The lowest price has dropped to $19.50, which is 12.8% below MSRP ($22.35).

4

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 12.8% below MSRP ($22.35).

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