Buy-box price is 12.8% below MSRP and a 1P seller controls the listing

The Neutrogena Hydro Boost Gel Cream, 48 Hr Hydration for Normal/Dry Skin, Fragrance Free, Face Moisturizer with Hyaluronic Acid, 1.7 oz. & Trial Size Hydro Boost Hydrating Gel Cleanser, 0.5 fl oz was tracked for 31 day(s). During this period, the Buy Box price ranged from $19.50 to $22.35 against an MSRP/MAP of $22.35. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$19.50
MAX PRICE ($)
$22.35
AVG PRICE ($)
$21.91
EROSION (%)
12.75%
MSRP/MAP ($)
$22.35
The product hit a low of $19.50, following a peak of $22.35 during the tracking period. Compared to its MSRP of $22.35, the floor price reflects a moderate variance of 12.75% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $21.99 −$0.36 below MSRP | 28d (90%) | 1.61% |
3PBestPriceProducts1 | New | $19.50 −$2.85 below MSRP | 3d (10%) | 12.75% |
3PLone$tar Deal | New | $35.99 +$13.64 above MSRP | 0d (0%) | -61.03% |
3PBLUE FOREST INVESTMENT LLC | New | $38.90 +$16.55 above MSRP | 0d (0%) | -74.05% |
3PHey Pharma | New | $27.04 +$4.69 above MSRP | 0d (0%) | -20.98% |
3PBellice | New | $26.34 +$3.99 above MSRP | 0d (0%) | -17.85% |
3PWooHooo LLC | New | $45.99 +$23.64 above MSRP | 0d (0%) | -105.77% |
3Pgreat quality products... | New | $24.63 +$2.28 above MSRP | 0d (0%) | -10.20% |
The Buy Box for Neutrogena Hydro Boost Gel Cream, 48 Hr Hydration for Normal/Dry Skin, Fragrance Free, Face Moisturizer with Hyaluronic Acid, 1.7 oz. & Trial Size Hydro Boost Hydrating Gel Cleanser, 0.5 fl oz is primarily held by Amazon.com (1P) with a 90% share, winning the Buy Box for 28 out of 31 tracked days. Only 2 of 8 total sellers have won the Buy Box.
Buy-box price fell to a floor of $19.50 before recovering to $21.99. It entered the period already $2.85 below MSRP ($22.35), before any crowding pressure arrived. Seller count peaked at 6 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
2 3P sellers exited the listing — channel cleanup signal.
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$2.85
Significant erosion — floor is $2.85 (12.8%) below MSRP; the pricing anchor is under real pressure.
7 3P Sellers
7 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 28 wins at $21.99, and 3P interference is minimal.
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