Buy-box price is 1.6% below MSRP and a 1P seller controls the listing
The Neutrogena Hydro Boost Gel Cream, 48 Hr Hydration for Normal/Dry Skin, Fragrance Free, Face Moisturizer with Hyaluronic Acid, 1.7 oz. & Trial Size Hydro Boost Hydrating Gel Cleanser, 0.5 fl oz was tracked for 24 day(s). During this period, the Buy Box price ranged from $21.99 to $22.35 against an MSRP/MAP of $22.35. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$21.99
MAX PRICE ($)
$22.35
AVG PRICE ($)
$22.31
EROSION (%)
1.61%
MSRP/MAP ($)
$22.35
The product hit a low of $21.99, following a peak of $22.35 during the tracking period. Compared to its MSRP of $22.35, the floor price reflects a minimal variance of 1.61% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $22.35 at MSRP | 24d (100%) | 0.00% |
3PBellice | New | $26.34 +$3.99 above MSRP | 0d (0%) | -17.85% |
3Pgreat quality products... | New | $25.01 +$2.66 above MSRP | 0d (0%) | -11.90% |
3PHey Pharma | New | $28.39 +$6.04 above MSRP | 0d (0%) | -27.02% |
3PLone$tar Deal | New | $35.99 +$13.64 above MSRP | 0d (0%) | -61.03% |
3PWooHooo LLC | New | $42.59 +$20.24 above MSRP | 0d (0%) | -90.56% |
The Buy Box for Neutrogena Hydro Boost Gel Cream, 48 Hr Hydration for Normal/Dry Skin, Fragrance Free, Face Moisturizer with Hyaluronic Acid, 1.7 oz. & Trial Size Hydro Boost Hydrating Gel Cleanser, 0.5 fl oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 6 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $22.35 throughout the tracking period. Price opened right at MSRP ($22.35). Seller count peaked at 6 on 09/07, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
healthy$0.36
Pricing is largely holding — floor sits $0.36 (1.6%) below MSRP, minor drift within an acceptable range.
5 3P Sellers
5 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $22.35, and 3P interference is minimal.
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