Categories/Face Moisturizers/Neutrogena Rapid Repair Retinol Face Moisturizer with SPF 30, Wrinkle Face Cream, 1 oz
at risk

Buy-box price is 28.8% below MSRP and a 1P seller controls the listing

Neutrogena Rapid Repair Retinol Face Moisturizer with SPF 30, Wrinkle Face Cream, 1 oz

Neutrogena Rapid Repair Retinol Face Moisturizer with SPF 30, Wrinkle Face Cream, 1 oz

Neutrogena·
ID 15747280

The Neutrogena Rapid Repair Retinol Face Moisturizer with SPF 30, Wrinkle Face Cream, 1 oz was tracked for 30 day(s). During this period, the Buy Box price was $21.97 against an MSRP/MAP of $30.87. The product's pricing health is currently flagged as at risk.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$21.97

MAX PRICE ($)

$21.97

AVG PRICE ($)

$21.97

EROSION (%)

28.83%

MSRP/MAP ($)

$30.87

Price erosion from MSRP
Severe28.83% below MSRP
MinimalModerateSevere

The product held steady at $21.97 throughout the tracking period. Compared to its MSRP of $30.87, the floor price reflects a severe variance of 28.83% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 2 sellers, 0% share
Sellers won
1 of 3tracked sellers
Changed hands
0 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PWalmart.com· Top
New
$21.97
−$8.90 below MSRP
30d (100%)
28.83%
3PPremium Supplies Limited
New
$21.95
−$8.92 below MSRP
0d (0%)
28.90%
3PHey Pharma
New
$31.36
+$0.49 above MSRP
0d (0%)
-1.59%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Neutrogena Rapid Repair Retinol Face Moisturizer with SPF 30, Wrinkle Face Cream, 1 oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 3 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $30.87
Peak seller pressure3 sellers on Jul 18Highest count during tracking window
Price impact at peak$0.00$21.97 → $21.97
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $21.97 throughout the tracking period. It entered the period already $8.90 below MSRP ($30.87), before any crowding pressure arrived. Seller count peaked at 3 on 07/18 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (2)

Key Findings

at risk
Price Erosion

$8.90

Severe28.8% below MSRP

Severe erosion — floor is $8.90 (28.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

2 3P Sellers

Controlled1 exited

3P activity is limited to 2 sellers — controlled, though 1 have since exited.

Buy Box

Walmart.com

Controlled1P · 30 wins

Buy-box is controlled — Walmart.com (1P) leads with 30 wins at $21.97, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $21.97, which is 28.8% below MSRP ($30.87).

2

Escalate directly with Walmart — The lowest price has dropped to $21.95, which is 28.8% below MSRP ($30.87).

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