Categories/Face Moisturizers/Neutrogena Rapid Repair Retinol Face Moisturizer with SPF 30, Wrinkle Face Cream, 1 oz

Beauty > Skincare > Moisturizers > Face Moisturizers

at risk
walmart.comID 15747280
Neutrogena Rapid Repair Retinol Face Moisturizer with SPF 30, Wrinkle Face Cream, 1 oz

Neutrogena Rapid Repair Retinol Face Moisturizer with SPF 30, Wrinkle Face Cream, 1 oz

Neutrogena

The Neutrogena Rapid Repair Retinol Face Moisturizer with SPF 30, Wrinkle Face Cream, 1 oz was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price was $21.97 against an MSRP/MAP of $30.87. The product's pricing health is currently flagged as at risk.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$21.97

MAX PRICE ($)

$21.97

AVG PRICE ($)

$21.97

SEVERE EROSION

28.83%

MSRP/MAP ($)

$30.87

Price erosion from MSRP28.83% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $21.97, following a peak of $21.97 during the tracking period. Compared to its MSRP of $30.87, the current price reflects a severe variance of 28.8% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 30d

1P leads with 100% of Buy Box days

1P 1 seller3P 2 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$21.97
−$8.90
30(100%)
28.83%
3PHey Pharma
New
$31.36
+$0.49
0(0%)
-1.59%
3PPremium Supplies Limited
New
$21.95
−$8.92
0(0%)
28.90%
The Buy Box for Neutrogena Rapid Repair Retinol Face Moisturizer with SPF 30, Wrinkle Face Cream, 1 oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $30.87

Peak Seller Pressure

3 sellers on Jul 18

Price held at $21.97

Price Trend

Stable

0.0% recovery vs floor

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +1 on 07/18

Buy-box price held flat at $21.97 throughout the tracking period. It entered the period already $8.90 below MSRP ($30.87), before any crowding pressure arrived. Seller count peaked at 3 on 07/18 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

Watchlist

  • 1 seller exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (1)
3PPremium Supplies Limited

Last Jul 18 · $21.95 · 0 Buy Box Wins

Persistent (2)
1PWalmart.com

30d · avg $21.97 · 30 Buy Box Wins · stable

3PHey Pharma

30d · avg $31.36 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$8.90

Severe · 28.8% below MSRP

Severe erosion — floor is $8.90 (28.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

2 3P sellers

Controlled · 1 exited

3P activity is limited to 2 sellers — controlled, though 1 have since exited.

Buy Box

Walmart.com

1P · 30 wins · $21.97

Buy-box is controlled — Walmart.com (1P) leads with 30 wins at $21.97, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $21.97, which is 28.8% below MSRP ($30.87).

2

Escalate directly with Walmart — The lowest price has dropped to $21.95, which is 28.8% below MSRP ($30.87).