Buy-box price is 39.1% below MSRP and a 1P seller controls the listing
The Neutrogena Rapid Wrinkle Repair Retinol Eye Cream for Dark Circles, Daily Anti-Aging Under Eye Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 0.5 fl. oz was tracked for 24 day(s). During this period, the Buy Box price ranged from $17.95 to $20.99 against an MSRP/MAP of $29.49. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$17.95
MAX PRICE ($)
$20.99
AVG PRICE ($)
$20.05
EROSION (%)
39.13%
MSRP/MAP ($)
$29.49
The product hit a low of $17.95, following a peak of $20.99 during the tracking period. Compared to its MSRP of $29.49, the floor price reflects a severe variance of 39.13% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $19.99 −$9.50 below MSRP | 22d (92%) | 32.21% |
3PPremier Retail Solutions | New | $17.95 −$11.54 below MSRP | 2d (8%) | 39.13% |
3Pgreat quality products... | New | $35.36 +$5.87 above MSRP | 0d (0%) | -19.91% |
2PInvestigative Shopper | New | $20.99 −$8.50 below MSRP | 0d (0%) | 28.82% |
3POTCRx4u | New | $29.34 −$0.15 below MSRP | 0d (0%) | 0.51% |
3PWooHooo LLC | New | $42.98 +$13.49 above MSRP | 0d (0%) | -45.74% |
3PSoapify | New | $34.95 +$5.46 above MSRP | 0d (0%) | -18.51% |
3PI Buy Direct | New | $29.22 −$0.27 below MSRP | 0d (0%) | 0.92% |
3PHey Pharma | New | $32.16 +$2.67 above MSRP | 0d (0%) | -9.05% |
3PSALTIZA | New | $32.27 +$2.78 above MSRP | 0d (0%) | -9.43% |
3PLone$tar Deal | New | $37.89 +$8.40 above MSRP | 0d (0%) | -28.48% |
3PAbcde Express | New | $42.99 +$13.50 above MSRP | 0d (0%) | -45.78% |
2P-OHB PRODUCTS- | New | $25.72 −$3.77 below MSRP | 0d (0%) | 12.78% |
3PCosmeticRX | New | $19.99 −$9.50 below MSRP | 0d (0%) | 32.21% |
2PLV Bookie | New | $30.23 +$0.74 above MSRP | 0d (0%) | -2.51% |
3P808DoubleUp | New | $20.85 −$8.64 below MSRP | 0d (0%) | 29.30% |
3PShopific LLC | New | $42.99 +$13.50 above MSRP | 0d (0%) | -45.78% |
2PTaranas | New | $23.99 −$5.50 below MSRP | 0d (0%) | 18.65% |
2PAmazon Resale | New | $16.39 −$13.10 below MSRP | 0d (0%) | 44.42% |
2PEastCoastGoodz | New | $19.95 −$9.54 below MSRP | 0d (0%) | 32.35% |
The Buy Box for Neutrogena Rapid Wrinkle Repair Retinol Eye Cream for Dark Circles, Daily Anti-Aging Under Eye Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 0.5 fl. oz is primarily held by Amazon.com (1P) with a 92% share, winning the Buy Box for 22 out of 24 tracked days. Only 2 of 20 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $17.95 and $20.99, largely stable over the period. It entered the period already $9.00 below MSRP ($29.49), before any crowding pressure arrived. Seller count peaked at 17 on 09/07, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
3 3P sellers exited the listing — channel cleanup signal.
4 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$11.54
Severe erosion — floor is $11.54 (39.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
13 3P Sellers
13 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 22 wins at $19.99, and 3P interference is minimal.
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