Buy-box price is 34.0% below MSRP and a 1P seller controls the listing
The Neutrogena Rapid Wrinkle Repair Retinol Eye Cream for Dark Circles, Daily Anti-Aging Under Eye Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 0.5 fl. oz was tracked for 31 day(s). During this period, the Buy Box price ranged from $19.47 to $21.97 against an MSRP/MAP of $29.49. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$19.47
MAX PRICE ($)
$21.97
AVG PRICE ($)
$20.21
EROSION (%)
33.98%
MSRP/MAP ($)
$29.49
The product hit a low of $19.47, following a peak of $21.97 during the tracking period. Compared to its MSRP of $29.49, the floor price reflects a severe variance of 33.98% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $21.97 −$7.52 below MSRP | 30d (97%) | 25.50% |
2PPRODUCTS 360 | New | $20.00 −$9.49 below MSRP | 1d (3%) | 32.18% |
3PAbcde Express | New | $42.99 +$13.50 above MSRP | 0d (0%) | -45.78% |
3P808DoubleUp | New | $24.95 −$4.54 below MSRP | 0d (0%) | 15.40% |
3PLone$tar Deal | New | $37.89 +$8.40 above MSRP | 0d (0%) | -28.48% |
3PI Buy Direct | New | $28.98 −$0.51 below MSRP | 0d (0%) | 1.73% |
3PWooHooo LLC | New | $42.98 +$13.49 above MSRP | 0d (0%) | -45.74% |
3PCosmeticRX | New | $18.99 −$10.50 below MSRP | 0d (0%) | 35.61% |
2PEastCoastGoodz | New | $19.95 −$9.54 below MSRP | 0d (0%) | 32.35% |
3PVIIANSA LLC | New | $35.97 +$6.48 above MSRP | 0d (0%) | -21.97% |
2PLV Bookie | New | $30.23 +$0.74 above MSRP | 0d (0%) | -2.51% |
2PAmazon Resale | New | $12.54 −$16.95 below MSRP | 0d (0%) | 57.48% |
3PShopific LLC | New | $42.99 +$13.50 above MSRP | 0d (0%) | -45.78% |
2P-OHB PRODUCTS- | New | $25.72 −$3.77 below MSRP | 0d (0%) | 12.78% |
3PPremier Retail Solutions | New | $28.95 −$0.54 below MSRP | 0d (0%) | 1.83% |
3PHey Pharma | New | $33.77 +$4.28 above MSRP | 0d (0%) | -14.51% |
2PTaranas | New | $21.89 −$7.60 below MSRP | 0d (0%) | 25.77% |
3PSoapify | New | $34.95 +$5.46 above MSRP | 0d (0%) | -18.51% |
2PInvestigative Shopper | New | $19.99 −$9.50 below MSRP | 0d (0%) | 32.21% |
3Pgreat quality products... | New | $32.14 +$2.65 above MSRP | 0d (0%) | -8.99% |
The Buy Box for Neutrogena Rapid Wrinkle Repair Retinol Eye Cream for Dark Circles, Daily Anti-Aging Under Eye Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 0.5 fl. oz is primarily held by Amazon.com (1P) with a 97% share, winning the Buy Box for 30 out of 31 tracked days. Only 2 of 20 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price fell to a floor of $19.47 before recovering to $21.97. It entered the period already $10.02 below MSRP ($29.49), before any crowding pressure arrived. Seller count peaked at 17 on 07/28 — adding +3 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
2 3P sellers exited the listing — channel cleanup signal.
5 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$10.02
Severe erosion — floor is $10.02 (34.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
12 3P Sellers
12 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 30 wins at $21.97, and 3P interference is minimal.
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