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Categories/Face Moisturizers/Neutrogena Rapid Wrinkle Repair Retinol Eye Cream for Dark Circles, Daily Anti-Aging Under Eye Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 0.5 fl. oz

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

critical

ID B004D24818

Neutrogena Rapid Wrinkle Repair Retinol Eye Cream for Dark Circles, Daily Anti-Aging Under Eye Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 0.5 fl. oz

Neutrogena

The Neutrogena Rapid Wrinkle Repair Retinol Eye Cream for Dark Circles, Daily Anti-Aging Under Eye Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 0.5 fl. oz was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $19.47 to $21.97 against an MSRP/MAP of $29.49. The product's pricing health is currently flagged as critical.

Showing Results for Past 31 days

Last updated Jul 31, 2026

Price Overview

Severe erosion

FLOOR PRICE ($)

$19.47

MAX PRICE ($)

$21.97

AVG PRICE ($)

$20.21

SEVERE EROSION

33.98%

MSRP/MAP ($)

$29.49

Price erosion from MSRP33.98% below MSRP

Jul 1, 2026Jul 31, 2026

The product is currently selling at $21.97, following a peak of $21.97 during the tracking period. Compared to its MSRP of $29.49, the current price reflects a severe variance of 25.5% erosion.

Buy Box Distribution

Buy Box Share

1P97% · 30d

2P3% · 1d

1P leads with 97% of Buy Box days

1P 1 seller2P 7 sellers3P 12 sellers

Seller	Condition	Current Price ($)	Buy Box Days	Erosion (%)
1PAmazon.com· Top	New	$21.97 −$7.52	30(97%)	25.50%
2PPRODUCTS 360	New	$20.00 −$9.49	1(3%)	32.18%
3PLone$tar Deal	New	$37.89 +$8.40	0(0%)	-28.48%
3PHey Pharma	New	$33.77 +$4.28	0(0%)	-14.51%
2PEastCoastGoodz	New	$19.95 −$9.54	0(0%)	32.35%
3PAbcde Express	New	$42.99 +$13.50	0(0%)	-45.78%
3PPremier Retail Solutions	New	$28.95 −$0.54	0(0%)	1.83%
3PCosmeticRX	New	$18.99 −$10.50	0(0%)	35.61%
3PSoapify	New	$34.95 +$5.46	0(0%)	-18.51%
3P808DoubleUp	New	$24.95 −$4.54	0(0%)	15.40%
2PLV Bookie	New	$30.23 +$0.74	0(0%)	-2.51%
3PVIIANSA LLC	New	$35.97 +$6.48	0(0%)	-21.97%
3PShopific LLC	New	$42.99 +$13.50	0(0%)	-45.78%
3Pgreat quality products...	New	$32.14 +$2.65	0(0%)	-8.99%
2PInvestigative Shopper	New	$19.99 −$9.50	0(0%)	32.21%
2P-OHB PRODUCTS-	New	$25.72 −$3.77	0(0%)	12.78%
2PTaranas	New	$21.89 −$7.60	0(0%)	25.77%
3PWooHooo LLC	New	$42.98 +$13.49	0(0%)	-45.74%
3PI Buy Direct	New	$28.98 −$0.51	0(0%)	1.73%
2PAmazon Resale	New	$12.54 −$16.95	0(0%)	57.48%

The Buy Box for Neutrogena Rapid Wrinkle Repair Retinol Eye Cream for Dark Circles, Daily Anti-Aging Under Eye Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 0.5 fl. oz is primarily held by Amazon.com (1P) with a 97% share, winning the Buy Box for 30 out of 31 tracked days. Only 2 of 20 total sellers have won the Buy Box.

Seller Density vs. Price Erosion

Buy-box priceActive sellers (scaled)MSRP $29.49

Peak Seller Pressure

17 sellers on Jul 28

Dropped to $20.00

Price Impact At Peak

$1.97 drop

$21.97 → $20.00

Price Trend

Recovering

9.0% recovery vs floor

Seller Proliferation

→ Stable

+0.1/day avg · +3 net

Peak +4 on 07/28

Buy-box price fell to a floor of $19.47 before recovering to $21.97. It entered the period already $10.02 below MSRP ($29.49), before any crowding pressure arrived. Seller count peaked at 17 on 07/28 — adding +3 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

Watchlist

1 persistent 3P seller actively cutting prices — driving ongoing erosion.
5 sellers exited with no new entrants — competitive pressure may be easing.

New Entrants (0)

No new sellers in recent period.

Exited (5)

2PPRODUCTS 360

Last Jul 28 · $20.00 · 1 Buy Box Wins

2PTaranas

Last Jul 28 · $21.89 · 0 Buy Box Wins

3PCosmeticRX

Last Jul 5 · $18.99 · 0 Buy Box Wins

3PI Buy Direct

Last Jul 16 · $28.98 · 0 Buy Box Wins

2PAmazon Resale

Last Jul 28 · $12.54 · 0 Buy Box Wins

Persistent (15)

1PAmazon.com

31d · avg $20.28 · 30 Buy Box Wins · ↑ rising

3PLone$tar Deal

31d · avg $37.89 · 0 Buy Box Wins · stable

3Pgreat quality products...

31d · avg $33.68 · 0 Buy Box Wins · ↓ falling

3PSoapify

31d · avg $34.95 · 0 Buy Box Wins · stable

2PLV Bookie

31d · avg $30.23 · 0 Buy Box Wins · stable

3PVIIANSA LLC

31d · avg $35.97 · 0 Buy Box Wins · stable

3PHey Pharma

30d · avg $32.43 · 0 Buy Box Wins · ↑ rising

3P808DoubleUp

30d · avg $20.97 · 0 Buy Box Wins · ↑ rising

2PEastCoastGoodz

27d · avg $19.67 · 0 Buy Box Wins · stable

2P-OHB PRODUCTS-

26d · avg $25.72 · 0 Buy Box Wins · stable

3PAbcde Express

23d · avg $41.03 · 0 Buy Box Wins · ↑ rising

3PShopific LLC

22d · avg $42.99 · 0 Buy Box Wins · stable

3PWooHooo LLC

21d · avg $42.98 · 0 Buy Box Wins · stable

3PPremier Retail Solutions

13d · avg $28.95 · 0 Buy Box Wins · stable

2PInvestigative Shopper

5d · avg $19.99 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.

Key Findings

critical

Price Erosion

$10.02

Severe · 34.0% below MSRP

Severe erosion — floor is $10.02 (34.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

12 3P sellers

Swarming · 5 exited

12 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

1P · 30 wins · $21.97

Buy-box is controlled — Amazon.com (1P) leads with 30 wins at $21.97, and 3P interference is minimal.

Recommended Actions

Immediate pricing intervention required — The lowest price has dropped to $19.47, which is 34.0% below MSRP ($29.49).

Audit distribution channels — 12 active 3P sellers detected, indicating widespread distribution issues.

Escalate directly with Amazon — The lowest price has dropped to $12.54, which is 34.0% below MSRP ($29.49).