Buy-box price is 35.7% below MSRP and a 1P seller controls the listing
The Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1.7 oz was tracked for 31 day(s). During this period, the Buy Box price ranged from $24.05 to $24.97 against an MSRP/MAP of $37.39. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$24.05
MAX PRICE ($)
$24.97
AVG PRICE ($)
$24.91
EROSION (%)
35.68%
MSRP/MAP ($)
$37.39
The product hit a low of $24.05, following a peak of $24.97 during the tracking period. Compared to its MSRP of $37.39, the floor price reflects a severe variance of 35.68% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $24.97 −$12.42 below MSRP | 31d (100%) | 33.22% |
3PULTRA SUPPLY | New | $46.99 +$9.60 above MSRP | 0d (0%) | -25.68% |
3PL&C E-commerce | New | $26.99 −$10.40 below MSRP | 0d (0%) | 27.81% |
3PNYHealthbeauty | New | $36.99 −$0.40 below MSRP | 0d (0%) | 1.07% |
3PSTOCKED | New | $23.90 −$13.49 below MSRP | 0d (0%) | 36.08% |
3PHey Pharma | New | $39.77 +$2.38 above MSRP | 0d (0%) | -6.37% |
3PI Buy Direct | New | $34.88 −$2.51 below MSRP | 0d (0%) | 6.71% |
3Pcosmeticjoy | New | $16.99 −$20.40 below MSRP | 0d (0%) | 54.56% |
3PSoapify | New | $26.99 −$10.40 below MSRP | 0d (0%) | 27.81% |
2PElectronics Labs | New | $23.98 −$13.41 below MSRP | 0d (0%) | 35.87% |
The Buy Box for Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1.7 oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 10 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $24.97 throughout the tracking period. It entered the period already $12.42 below MSRP ($37.39), before any crowding pressure arrived. Seller count peaked at 9 on 07/03, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
3 3P sellers exited the listing — channel cleanup signal.
4 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$13.34
Severe erosion — floor is $13.34 (35.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
8 3P Sellers
8 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $24.97, and 3P interference is minimal.
Get a Free MAP & Buy Box Compliance Report for Your Product
Enter your product URL and MAP price. We will monitor 3P seller crowding, Buy Box shifts, and price erosion over the next 7 days and email you a comprehensive compliance report.
Track Your Product
FreeMonitor 3P seller crowding, Buy Box shifts & price erosion for your product.