Buy-box price is 40.3% below MSRP and a 1P seller controls the listing
The Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1.7 oz was tracked for 24 day(s). During this period, the Buy Box price ranged from $22.32 to $24.97 against an MSRP/MAP of $37.39. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$22.32
MAX PRICE ($)
$24.97
AVG PRICE ($)
$24.76
EROSION (%)
40.30%
MSRP/MAP ($)
$37.39
The product hit a low of $22.32, following a peak of $24.97 during the tracking period. Compared to its MSRP of $37.39, the floor price reflects a severe variance of 40.30% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $24.97 −$12.42 below MSRP | 24d (100%) | 33.22% |
3PCosmeticRX | New | $21.99 −$15.40 below MSRP | 0d (0%) | 41.19% |
3POTCRx4u | New | $35.87 −$1.52 below MSRP | 0d (0%) | 4.07% |
3PL&C Ecommerce | New | $26.99 −$10.40 below MSRP | 0d (0%) | 27.81% |
3PDealogy Den LLC | New | $21.09 −$16.30 below MSRP | 0d (0%) | 43.59% |
3PSTOCKED | New | $21.75 −$15.64 below MSRP | 0d (0%) | 41.83% |
3PNYHealthbeauty | New | $36.99 −$0.40 below MSRP | 0d (0%) | 1.07% |
2PLulay Street | New | $29.00 −$8.39 below MSRP | 0d (0%) | 22.44% |
3PSoapify | New | $26.99 −$10.40 below MSRP | 0d (0%) | 27.81% |
3PHey Pharma | New | $37.52 +$0.13 above MSRP | 0d (0%) | -0.35% |
3PI Buy Direct | New | $35.00 −$2.39 below MSRP | 0d (0%) | 6.39% |
2PEastCoastGoodz | New | $24.95 −$12.44 below MSRP | 0d (0%) | 33.27% |
The Buy Box for Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1.7 oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 12 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price fell to a floor of $22.32 before recovering to $24.97. It entered the period already $15.07 below MSRP ($37.39), before any crowding pressure arrived. Seller count peaked at 11 on 09/07, easing off since — adding -3 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
2 persistent 3P sellers actively cutting prices — driving ongoing erosion.
4 3P sellers exited the listing — channel cleanup signal.
Key Findings
critical$15.07
Severe erosion — floor is $15.07 (40.3%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
9 3P Sellers
9 3P sellers are swarming this listing, 1 new in the recent period — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $24.97, and 3P interference is minimal.
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