Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

Neutrogena
The Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1.7 oz was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $24.05 to $24.97 against an MSRP/MAP of $37.39. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$24.05
MAX PRICE ($)
$24.97
AVG PRICE ($)
$24.91
SEVERE EROSION
35.68%
MSRP/MAP ($)
$37.39
The product is currently selling at $24.97, following a peak of $24.97 during the tracking period. Compared to its MSRP of $37.39, the current price reflects a severe variance of 33.2% erosion.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $24.97 −$12.42 | 31(100%) | 33.22% |
3PSTOCKED | New | $23.90 −$13.49 | 0(0%) | 36.08% |
3PHey Pharma | New | $39.77 +$2.38 | 0(0%) | -6.37% |
2PElectronics Labs | New | $23.98 −$13.41 | 0(0%) | 35.87% |
3PL&C E-commerce | New | $26.99 −$10.40 | 0(0%) | 27.81% |
3PULTRA SUPPLY | New | $46.99 +$9.60 | 0(0%) | -25.68% |
3PNYHealthbeauty | New | $36.99 −$0.40 | 0(0%) | 1.07% |
3PI Buy Direct | New | $34.88 −$2.51 | 0(0%) | 6.71% |
3Pcosmeticjoy | New | $16.99 −$20.40 | 0(0%) | 54.56% |
3PSoapify | New | $26.99 −$10.40 | 0(0%) | 27.81% |
Peak Seller Pressure
9 sellers on Jul 3
Price held at $24.97
Price Trend
Stable
Seller Proliferation
→ Stable
-0.03/day avg · -1 net
Peak +2 on 07/03
Buy-box price held flat at $24.97 throughout the tracking period. It entered the period already $12.42 below MSRP ($37.39), before any crowding pressure arrived. Seller count peaked at 9 on 07/03, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
Watchlist
No new sellers in recent period.
Last Jul 16 · $46.99 · 0 Buy Box Wins
Last Jul 8 · $23.98 · 0 Buy Box Wins
Last Jul 24 · $23.90 · 0 Buy Box Wins
Last Jul 17 · $16.99 · 0 Buy Box Wins
31d · avg $24.91 · 31 Buy Box Wins · stable
31d · avg $38.55 · 0 Buy Box Wins · stable
31d · avg $28.49 · 0 Buy Box Wins · stable
31d · avg $36.99 · 0 Buy Box Wins · stable
31d · avg $26.99 · 0 Buy Box Wins · stable
23d · avg $34.88 · 0 Buy Box Wins · stable
$13.34
Severe · 35.7% below MSRP
Severe erosion — floor is $13.34 (35.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
8 3P sellers
Swarming · 4 exited
8 3P sellers are swarming this listing — heavily contested.
Amazon.com
1P · 31 wins · $24.97
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $24.97, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $24.05, which is 35.7% below MSRP ($37.39).
Audit distribution channels — 8 active 3P sellers detected, indicating widespread distribution issues.
Escalate directly with Amazon — The lowest price has dropped to $16.99, which is 35.7% below MSRP ($37.39).