Categories/Face Moisturizers/Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1.7 oz

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

critical
amazon.comID B01HOHBS6G
Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1.7 oz

Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1.7 oz

Neutrogena

The Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1.7 oz was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $24.05 to $24.97 against an MSRP/MAP of $37.39. The product's pricing health is currently flagged as critical.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$24.05

MAX PRICE ($)

$24.97

AVG PRICE ($)

$24.91

SEVERE EROSION

35.68%

MSRP/MAP ($)

$37.39

Price erosion from MSRP35.68% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $24.97, following a peak of $24.97 during the tracking period. Compared to its MSRP of $37.39, the current price reflects a severe variance of 33.2% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller2P 1 seller3P 8 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$24.97
−$12.42
31(100%)
33.22%
3PSTOCKED
New
$23.90
−$13.49
0(0%)
36.08%
3PHey Pharma
New
$39.77
+$2.38
0(0%)
-6.37%
2PElectronics Labs
New
$23.98
−$13.41
0(0%)
35.87%
3PL&C E-commerce
New
$26.99
−$10.40
0(0%)
27.81%
3PULTRA SUPPLY
New
$46.99
+$9.60
0(0%)
-25.68%
3PNYHealthbeauty
New
$36.99
−$0.40
0(0%)
1.07%
3PI Buy Direct
New
$34.88
−$2.51
0(0%)
6.71%
3Pcosmeticjoy
New
$16.99
−$20.40
0(0%)
54.56%
3PSoapify
New
$26.99
−$10.40
0(0%)
27.81%
The Buy Box for Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1.7 oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 10 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $37.39

Peak Seller Pressure

9 sellers on Jul 3

Price held at $24.97

Price Trend

Stable

Seller Proliferation

→ Stable

-0.03/day avg · -1 net

Peak +2 on 07/03

Buy-box price held flat at $24.97 throughout the tracking period. It entered the period already $12.42 below MSRP ($37.39), before any crowding pressure arrived. Seller count peaked at 9 on 07/03, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

Watchlist

  • 4 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (4)
3PULTRA SUPPLY

Last Jul 16 · $46.99 · 0 Buy Box Wins

2PElectronics Labs

Last Jul 8 · $23.98 · 0 Buy Box Wins

3PSTOCKED

Last Jul 24 · $23.90 · 0 Buy Box Wins

3Pcosmeticjoy

Last Jul 17 · $16.99 · 0 Buy Box Wins

Persistent (6)
1PAmazon.com

31d · avg $24.91 · 31 Buy Box Wins · stable

3PHey Pharma

31d · avg $38.55 · 0 Buy Box Wins · stable

3PL&C E-commerce

31d · avg $28.49 · 0 Buy Box Wins · stable

3PNYHealthbeauty

31d · avg $36.99 · 0 Buy Box Wins · stable

3PSoapify

31d · avg $26.99 · 0 Buy Box Wins · stable

3PI Buy Direct

23d · avg $34.88 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$13.34

Severe · 35.7% below MSRP

Severe erosion — floor is $13.34 (35.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

8 3P sellers

Swarming · 4 exited

8 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

1P · 31 wins · $24.97

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $24.97, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $24.05, which is 35.7% below MSRP ($37.39).

2

Audit distribution channels — 8 active 3P sellers detected, indicating widespread distribution issues.

3

Escalate directly with Amazon — The lowest price has dropped to $16.99, which is 35.7% below MSRP ($37.39).