Buy-box price is 5.0% below MSRP and a 1P seller controls the listing
The Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer, Fragrance Free, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1.7 oz was tracked for 31 day(s). During this period, the Buy Box price ranged from $23.72 to $24.97 against an MSRP/MAP of $24.97. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$23.72
MAX PRICE ($)
$24.97
AVG PRICE ($)
$24.79
EROSION (%)
5.01%
MSRP/MAP ($)
$24.97
The product hit a low of $23.72, following a peak of $24.97 during the tracking period. Compared to its MSRP of $24.97, the floor price reflects a minimal variance of 5.01% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $24.97 at MSRP | 21d (68%) | 0.00% |
3PAbcde Express | New | $48.80 +$23.83 above MSRP | 0d (0%) | -95.43% |
3Pcosmeticjoy | New | $27.99 +$3.02 above MSRP | 0d (0%) | -12.09% |
3PTRADE TRANDS | New | $48.75 +$23.78 above MSRP | 0d (0%) | -95.23% |
3PHey Pharma | New | $39.77 +$14.80 above MSRP | 0d (0%) | -59.27% |
The Buy Box for Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer, Fragrance Free, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1.7 oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 21 out of 31 tracked days. Only 1 of 5 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $23.72 and $24.97, largely stable over the period. Price opened right at MSRP ($24.97). Seller count peaked at 4 on 07/05 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
healthy$1.25
Moderate erosion — floor price is $1.25 (5.0%) below MSRP and slipping.
4 3P Sellers
4 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 21 wins at $24.97, and 3P interference is minimal.
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