Buy-box price is 6.4% below MSRP and a 1P seller controls the listing
The Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer with SPF 30 Sunscreen, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1 fl. oz was tracked for 31 day(s). During this period, the Buy Box price ranged from $20.56 to $21.97 against an MSRP/MAP of $21.97. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$20.56
MAX PRICE ($)
$21.97
AVG PRICE ($)
$21.69
EROSION (%)
6.42%
MSRP/MAP ($)
$21.97
The product hit a low of $20.56, following a peak of $21.97 during the tracking period. Compared to its MSRP of $21.97, the floor price reflects a minimal variance of 6.42% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $21.97 at MSRP | 31d (100%) | 0.00% |
3PPremium Supplies Limited | New | $21.97 at MSRP | 0d (0%) | 0.00% |
3PHerbsDaily | New | $28.50 +$6.53 above MSRP | 0d (0%) | -29.72% |
3P808DoubleUp | New | $21.35 −$0.62 below MSRP | 0d (0%) | 2.82% |
3PL&C E-commerce | New | $23.99 +$2.02 above MSRP | 0d (0%) | -9.19% |
3PSTOCKED | New | $20.95 −$1.02 below MSRP | 0d (0%) | 4.64% |
3PQUICKSHOPSTORES | New | $14.14 −$7.83 below MSRP | 0d (0%) | 35.64% |
3PHey Pharma | New | $30.71 +$8.74 above MSRP | 0d (0%) | -39.78% |
3PI Buy Direct | New | $29.73 +$7.76 above MSRP | 0d (0%) | -35.32% |
3PCosmeticRX | New | $19.99 −$1.98 below MSRP | 0d (0%) | 9.01% |
The Buy Box for Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer with SPF 30 Sunscreen, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1 fl. oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 10 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $20.56 and $21.97, largely stable over the period. Price opened right at MSRP ($21.97). Seller count peaked at 8 on 07/03, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
4 3P sellers exited the listing — channel cleanup signal.
4 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
at risk$1.41
Moderate erosion — floor price is $1.41 (6.4%) below MSRP and slipping.
9 3P Sellers
9 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $21.97, and 3P interference is minimal.
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