Buy-box price is 0.5% below MSRP and a 1P seller controls the listing
The Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer with SPF 30 Sunscreen, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1 fl. oz was tracked for 24 day(s). During this period, the Buy Box price ranged from $21.87 to $21.97 against an MSRP/MAP of $21.97. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$21.87
MAX PRICE ($)
$21.97
AVG PRICE ($)
$21.97
EROSION (%)
0.46%
MSRP/MAP ($)
$21.97
The product hit a low of $21.87, following a peak of $21.97 during the tracking period. Compared to its MSRP of $21.97, the floor price reflects a minimal variance of 0.46% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $21.97 at MSRP | 24d (100%) | 0.00% |
3PBellice | New | $23.98 +$2.01 above MSRP | 0d (0%) | -9.15% |
3POTCRx4u | New | $25.49 +$3.52 above MSRP | 0d (0%) | -16.02% |
3P808DoubleUp | New | $23.15 +$1.18 above MSRP | 0d (0%) | -5.37% |
3PL&C Ecommerce | New | $23.99 +$2.02 above MSRP | 0d (0%) | -9.19% |
2PSendASnack | New | $21.90 −$0.07 below MSRP | 0d (0%) | 0.32% |
3PSTOCKED | New | $20.95 −$1.02 below MSRP | 0d (0%) | 4.64% |
3PThe Variety Shoppe LLC. | New | $27.95 +$5.98 above MSRP | 0d (0%) | -27.22% |
3PHerbsDaily | New | $28.33 +$6.36 above MSRP | 0d (0%) | -28.95% |
3PHey Pharma | New | $32.16 +$10.19 above MSRP | 0d (0%) | -46.38% |
3PI Buy Direct | New | $29.98 +$8.01 above MSRP | 0d (0%) | -36.46% |
2PLulay Street | New | $28.00 +$6.03 above MSRP | 0d (0%) | -27.45% |
3PQUICKSHOPSTORES | New | $12.94 −$9.03 below MSRP | 0d (0%) | 41.10% |
The Buy Box for Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer with SPF 30 Sunscreen, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1 fl. oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 13 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $21.97 throughout the tracking period. Price opened right at MSRP ($21.97). Seller count peaked at 11 on 09/09, easing off since — adding -2 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
4 3P sellers exited the listing — channel cleanup signal.
5 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
at risk$0.10
Pricing is largely holding — floor sits $0.10 (0.5%) below MSRP, minor drift within an acceptable range.
10 3P Sellers
10 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $21.97, and 3P interference is minimal.
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