Buy-box price is 15.0% below MSRP and a 1P seller controls the listing
The Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer with SPF 30 Sunscreen, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1 fl. oz was tracked for 31 day(s). During this period, the Buy Box price ranged from $18.67 to $21.97 against an MSRP/MAP of $21.97. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$18.67
MAX PRICE ($)
$21.97
AVG PRICE ($)
$21.45
EROSION (%)
15.02%
MSRP/MAP ($)
$21.97
The product hit a low of $18.67, following a peak of $21.97 during the tracking period. Compared to its MSRP of $21.97, the floor price reflects a moderate variance of 15.02% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $21.97 at MSRP | 31d (100%) | 0.00% |
3PL&C Ecommerce | New | $23.99 +$2.02 above MSRP | 0d (0%) | -9.19% |
3PAmazonFresh | New | $21.97 at MSRP | 0d (0%) | 0.00% |
3PQUICKSHOPSTORES | New | $10.91 −$11.06 below MSRP | 0d (0%) | 50.34% |
3P808DoubleUp | New | $21.00 −$0.97 below MSRP | 0d (0%) | 4.42% |
3PI Buy Direct | New | $30.58 +$8.61 above MSRP | 0d (0%) | -39.19% |
3PHey Pharma | New | $31.63 +$9.66 above MSRP | 0d (0%) | -43.97% |
3PSTOCKED | New | $20.50 −$1.47 below MSRP | 0d (0%) | 6.69% |
2PLulay Street | New | $28.00 +$6.03 above MSRP | 0d (0%) | -27.45% |
3PBellice | New | $23.98 +$2.01 above MSRP | 0d (0%) | -9.15% |
3PSoapify | New | $34.99 +$13.02 above MSRP | 0d (0%) | -59.26% |
3PThe Variety Shoppe LLC. | New | $27.95 +$5.98 above MSRP | 0d (0%) | -27.22% |
The Buy Box for Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer with SPF 30 Sunscreen, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1 fl. oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 12 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $18.67 and $21.97, largely stable over the period. Price opened right at MSRP ($21.97). Seller count peaked at 10 on 10/04 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
2 3P sellers exited the listing — channel cleanup signal.
3 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
at risk$3.30
Significant erosion — floor is $3.30 (15.0%) below MSRP; the pricing anchor is under real pressure.
10 3P Sellers
10 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $21.97, and 3P interference is minimal.
Get a Free MAP & Buy Box Compliance Report for Your Product
Enter your product URL and MAP price. We will monitor 3P seller crowding, Buy Box shifts, and price erosion over the next 7 days and email you a comprehensive compliance report.
Track Your Product
FreeMonitor 3P seller crowding, Buy Box shifts & price erosion for your product.