Categories/Face Moisturizers/Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer with SPF 30 Sunscreen, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1 fl. oz

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at risk
amazon.comID B004D2C57M
Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer with SPF 30 Sunscreen, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1 fl. oz

Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer with SPF 30 Sunscreen, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1 fl. oz

Neutrogena

The Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer with SPF 30 Sunscreen, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1 fl. oz was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $20.56 to $21.97 against an MSRP/MAP of $21.97. The product's pricing health is currently flagged as at risk.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$20.56

MAX PRICE ($)

$21.97

AVG PRICE ($)

$21.69

MINIMAL EROSION

6.42%

MSRP/MAP ($)

$21.97

Price erosion from MSRP6.42% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $21.97, following a peak of $21.97 during the tracking period. Compared to its MSRP of $21.97, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller3P 9 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$21.97
+$0.00
31(100%)
0.00%
3PSTOCKED
New
$20.95
$1.02
0(0%)
4.64%
3PHey Pharma
New
$30.71
+$8.74
0(0%)
-39.78%
3PL&C E-commerce
New
$23.99
+$2.02
0(0%)
-9.19%
3PQUICKSHOPSTORES
New
$14.14
$7.83
0(0%)
35.64%
3PHerbsDaily
New
$28.50
+$6.53
0(0%)
-29.72%
3PI Buy Direct
New
$29.73
+$7.76
0(0%)
-35.32%
3PPremium Supplies Limited
New
$21.97
+$0.00
0(0%)
0.00%
3PCosmeticRX
New
$19.99
$1.98
0(0%)
9.01%
3P808DoubleUp
New
$21.35
$0.62
0(0%)
2.82%
The Buy Box for Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer with SPF 30 Sunscreen, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1 fl. oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 10 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $21.97

Peak Seller Pressure

8 sellers on Jul 3

Price held at $21.97

Price Trend

Stable

Seller Proliferation

Stable

-0.03/day avg · -1 net

Peak +1 on 07/03

Buy-box price stayed between $20.56 and $21.97, largely stable over the period. Price opened right at MSRP ($21.97). Seller count peaked at 8 on 07/03, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

Watchlist

  • 4 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (4)
3PCosmeticRX

Last Jul 24 · $19.99 · 0 Buy Box Wins

3PQUICKSHOPSTORES

Last Jul 24 · $14.14 · 0 Buy Box Wins

3PSTOCKED

Last Jul 3 · $20.95 · 0 Buy Box Wins

3PPremium Supplies Limited

Last Jul 18 · $21.97 · 0 Buy Box Wins

Persistent (6)
1PAmazon.com

31d · avg $21.69 · 31 Buy Box Wins · stable

3PHey Pharma

31d · avg $31.08 · 0 Buy Box Wins · stable

3PL&C E-commerce

31d · avg $23.99 · 0 Buy Box Wins · stable

3PHerbsDaily

31d · avg $28.50 · 0 Buy Box Wins · stable

3P808DoubleUp

31d · avg $20.96 · 0 Buy Box Wins · stable

3PI Buy Direct

9d · avg $29.73 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$1.41

Moderate · 6.4% below MSRP

Moderate erosion — floor price is $1.41 (6.4%) below MSRP and slipping.

Seller Activity

9 3P sellers

Swarming · 4 exited

9 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

1P · 31 wins · $21.97

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $21.97, and 3P interference is minimal.

Recommended Actions
1

Audit distribution channels — 9 active 3P sellers detected, indicating widespread distribution issues.

2

Escalate directly with Amazon — The lowest price has dropped to $14.14, which is 6.4% below MSRP ($21.97).

3

Review MAP compliance — The lowest price has dropped to $20.56, which is 6.4% below MSRP ($21.97).