Buy-box price is 15.9% below MSRP and a 1P seller controls the listing
The Neutrogena Retinol Face Moisturizer Cream, Rapid Wrinkle Repair, Anti-Wrinkle Night Moisturizer, Anti-Wrinkle Face & Neck Cream Moisturizer with Hyaluronic Acid & Retinol, Paraben-Free, 1 fl. oz was tracked for 31 day(s). During this period, the Buy Box price ranged from $18.49 to $21.99 against an MSRP/MAP of $21.99. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$18.49
MAX PRICE ($)
$21.99
AVG PRICE ($)
$21.50
EROSION (%)
15.92%
MSRP/MAP ($)
$21.99
The product hit a low of $18.49, following a peak of $21.99 during the tracking period. Compared to its MSRP of $21.99, the floor price reflects a moderate variance of 15.92% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $21.92 −$0.07 below MSRP | 30d (97%) | 0.32% |
3PCosmeticRX | New | $18.49 −$3.50 below MSRP | 1d (3%) | 15.92% |
3PHerbsDaily | New | $28.50 +$6.51 above MSRP | 0d (0%) | -29.60% |
3P808DoubleUp | New | $21.35 −$0.64 below MSRP | 0d (0%) | 2.91% |
3PL&C E-commerce | New | $22.99 +$1.00 above MSRP | 0d (0%) | -4.55% |
3PSTOCKED | New | $20.99 −$1.00 below MSRP | 0d (0%) | 4.55% |
3PHey Pharma | New | $32.25 +$10.26 above MSRP | 0d (0%) | -46.66% |
3PPremier Retail Solutions | New | $21.95 −$0.04 below MSRP | 0d (0%) | 0.18% |
3PSALTIZA | New | $33.75 +$11.76 above MSRP | 0d (0%) | -53.48% |
3PBellice | New | $22.99 +$1.00 above MSRP | 0d (0%) | -4.55% |
The Buy Box for Neutrogena Retinol Face Moisturizer Cream, Rapid Wrinkle Repair, Anti-Wrinkle Night Moisturizer, Anti-Wrinkle Face & Neck Cream Moisturizer with Hyaluronic Acid & Retinol, Paraben-Free, 1 fl. oz is primarily held by Amazon.com (1P) with a 97% share, winning the Buy Box for 30 out of 31 tracked days. Only 2 of 10 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price fell to a floor of $18.49 before recovering to $21.92. It entered the period already $2.37 below MSRP ($21.99), before any crowding pressure arrived. Seller count peaked at 9 on 07/03 — adding +1 net seller over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
at risk$3.50
Significant erosion — floor is $3.50 (15.9%) below MSRP; the pricing anchor is under real pressure.
9 3P Sellers
9 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 30 wins at $21.92, and 3P interference is minimal.
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