Buy-box price is 35.7% below MSRP and a 1P seller controls the listing
The Neutrogena Retinol Face Moisturizer Cream, Rapid Wrinkle Repair, Anti-Wrinkle Night Moisturizer, Anti-Wrinkle Face & Neck Cream Moisturizer with Hyaluronic Acid & Retinol, Paraben-Free, 1 fl. oz was tracked for 24 day(s). During this period, the Buy Box price ranged from $18.95 to $19.62 against an MSRP/MAP of $29.49. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$18.95
MAX PRICE ($)
$19.62
AVG PRICE ($)
$19.18
EROSION (%)
35.74%
MSRP/MAP ($)
$29.49
The product hit a low of $18.95, following a peak of $19.62 during the tracking period. Compared to its MSRP of $29.49, the floor price reflects a severe variance of 35.74% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $19.29 −$10.20 below MSRP | 22d (92%) | 34.59% |
3PPremier Retail Solutions | New | $18.95 −$10.54 below MSRP | 2d (8%) | 35.74% |
3POTCRx4u | New | $29.36 −$0.13 below MSRP | 0d (0%) | 0.44% |
3PDealsByT | New | $13.99 −$15.50 below MSRP | 0d (0%) | 52.56% |
3PL&C Ecommerce | New | $22.99 −$6.50 below MSRP | 0d (0%) | 22.04% |
3PSTOCKED | New | $18.50 −$10.99 below MSRP | 0d (0%) | 37.27% |
3PHey Pharma | New | $30.71 +$1.22 above MSRP | 0d (0%) | -4.14% |
3PSALTIZA | New | $30.37 +$0.88 above MSRP | 0d (0%) | -2.98% |
3PThe FairweatherForge | New | $21.95 −$7.54 below MSRP | 0d (0%) | 25.57% |
3PBellice | New | $22.99 −$6.50 below MSRP | 0d (0%) | 22.04% |
3PCosmeticRX | New | $18.49 −$11.00 below MSRP | 0d (0%) | 37.30% |
3P808DoubleUp | New | $21.35 −$8.14 below MSRP | 0d (0%) | 27.60% |
3PPretty Plug | New | $29.99 +$0.50 above MSRP | 0d (0%) | -1.70% |
3PThe Variety Shoppe LLC. | New | $19.28 −$10.21 below MSRP | 0d (0%) | 34.62% |
2PTaranas | New | $21.95 −$7.54 below MSRP | 0d (0%) | 25.57% |
3PHerbsDaily | New | $28.33 −$1.16 below MSRP | 0d (0%) | 3.93% |
The Buy Box for Neutrogena Retinol Face Moisturizer Cream, Rapid Wrinkle Repair, Anti-Wrinkle Night Moisturizer, Anti-Wrinkle Face & Neck Cream Moisturizer with Hyaluronic Acid & Retinol, Paraben-Free, 1 fl. oz is primarily held by Amazon.com (1P) with a 92% share, winning the Buy Box for 22 out of 24 tracked days. Only 2 of 16 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $19.13 throughout the tracking period. It entered the period already $10.36 below MSRP ($29.49), before any crowding pressure arrived. Seller count peaked at 12 on 09/07, easing off since — adding -2 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
6 3P sellers exited the listing — channel cleanup signal.
6 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$10.54
Severe erosion — floor is $10.54 (35.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
14 3P Sellers
14 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 22 wins at $19.29, and 3P interference is minimal.
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