Buy-box price is 13.6% below MSRP and a 1P seller controls the listing
The Neutrogena Triple Age Repair Face Moisturizer - with Hexinol Technology & Vitamin C, Anti-Wrinkle Face Cream with SPF 25, Visibly Reduces Wrinkles & Firms Skin, 1.7 oz was tracked for 31 day(s). During this period, the Buy Box price ranged from $18.99 to $21.97 against an MSRP/MAP of $21.97. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$18.99
MAX PRICE ($)
$21.97
AVG PRICE ($)
$21.62
EROSION (%)
13.56%
MSRP/MAP ($)
$21.97
The product hit a low of $18.99, following a peak of $21.97 during the tracking period. Compared to its MSRP of $21.97, the floor price reflects a moderate variance of 13.56% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $21.97 at MSRP | 30d (97%) | 0.00% |
3PCosmeticRX | New | $18.99 −$2.98 below MSRP | 1d (3%) | 13.56% |
3P808DoubleUp | New | $21.35 −$0.62 below MSRP | 0d (0%) | 2.82% |
3PI Buy Direct | New | $31.32 +$9.35 above MSRP | 0d (0%) | -42.56% |
3PHey Pharma | New | $34.79 +$12.82 above MSRP | 0d (0%) | -58.35% |
3PBellice | New | $23.95 +$1.98 above MSRP | 0d (0%) | -9.01% |
3PSoapify | New | $24.95 +$2.98 above MSRP | 0d (0%) | -13.56% |
The Buy Box for Neutrogena Triple Age Repair Face Moisturizer - with Hexinol Technology & Vitamin C, Anti-Wrinkle Face Cream with SPF 25, Visibly Reduces Wrinkles & Firms Skin, 1.7 oz is primarily held by Amazon.com (1P) with a 97% share, winning the Buy Box for 30 out of 31 tracked days. Only 2 of 7 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price fell to a floor of $18.99 before recovering to $21.97. It entered the period already $2.40 below MSRP ($21.97), before any crowding pressure arrived. Seller count peaked at 7 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
at risk$2.98
Significant erosion — floor is $2.98 (13.6%) below MSRP; the pricing anchor is under real pressure.
6 3P Sellers
6 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 30 wins at $21.97, and 3P interference is minimal.
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