Buy-box price is 9.1% below MSRP and a 1P seller controls the listing
The Neutrogena Triple Age Repair Face Moisturizer - with Hexinol Technology & Vitamin C, Anti-Wrinkle Face Cream with SPF 25, Visibly Reduces Wrinkles & Firms Skin, 1.7 oz was tracked for 24 day(s). During this period, the Buy Box price ranged from $19.97 to $21.97 against an MSRP/MAP of $21.97. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$19.97
MAX PRICE ($)
$21.97
AVG PRICE ($)
$20.73
EROSION (%)
9.10%
MSRP/MAP ($)
$21.97
The product hit a low of $19.97, following a peak of $21.97 during the tracking period. Compared to its MSRP of $21.97, the floor price reflects a minimal variance of 9.10% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $19.97 −$2.00 below MSRP | 24d (100%) | 9.10% |
3PBellice | New | $21.50 −$0.47 below MSRP | 0d (0%) | 2.14% |
3PCosmeticRX | New | $19.99 −$1.98 below MSRP | 0d (0%) | 9.01% |
3P808DoubleUp | New | $21.35 −$0.62 below MSRP | 0d (0%) | 2.82% |
3PSoapify | New | $24.95 +$2.98 above MSRP | 0d (0%) | -13.56% |
3PHey Pharma | New | $34.79 +$12.82 above MSRP | 0d (0%) | -58.35% |
3PI Buy Direct | New | $31.58 +$9.61 above MSRP | 0d (0%) | -43.74% |
The Buy Box for Neutrogena Triple Age Repair Face Moisturizer - with Hexinol Technology & Vitamin C, Anti-Wrinkle Face Cream with SPF 25, Visibly Reduces Wrinkles & Firms Skin, 1.7 oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 7 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $21.18 to $19.97 — a $1.21 drop over 24 days. It entered the period already $0.79 below MSRP ($21.97), before any crowding pressure arrived. Seller count peaked at 7 on 09/07, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
at risk$2.00
Moderate erosion — floor price is $2.00 (9.1%) below MSRP and slipping.
6 3P Sellers
6 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $19.97, and 3P interference is minimal.
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