Categories/Face Moisturizers/Neutrogena Ultra Gentle Daily Face Moisturizer with SPF 30, 3.4 fl. oz
at risk

Buy-box price is 26.8% below MSRP and a 1P seller controls the listing

Neutrogena Ultra Gentle Daily Face Moisturizer with SPF 30, 3.4 fl. oz

Neutrogena Ultra Gentle Daily Face Moisturizer with SPF 30, 3.4 fl. oz

Neutrogena·
ID 5510468495

The Neutrogena Ultra Gentle Daily Face Moisturizer with SPF 30, 3.4 fl. oz was tracked for 30 day(s). During this period, the Buy Box price ranged from $9.50 to $11.97 against an MSRP/MAP of $12.97. The product's pricing health is currently flagged as at risk.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$9.50

MAX PRICE ($)

$11.97

AVG PRICE ($)

$10.77

EROSION (%)

26.75%

MSRP/MAP ($)

$12.97

Price erosion from MSRP
Severe26.75% below MSRP
MinimalModerateSevere

The product hit a low of $9.50, following a peak of $11.97 during the tracking period. Compared to its MSRP of $12.97, the floor price reflects a severe variance of 26.75% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PWalmart.com· Top
New
$9.50
−$3.47 below MSRP
30d (100%)
26.75%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Neutrogena Ultra Gentle Daily Face Moisturizer with SPF 30, 3.4 fl. oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $12.97
Peak seller pressure1 seller on Jul 1Highest count during tracking window
Price impact at peak−$1.00$12.97 → $11.97
Price trendErodingBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price declined from $11.97 to $9.50 — a $2.47 drop over 30 days. It entered the period already $1.00 below MSRP ($12.97), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

at risk
Price Erosion

$3.47

Severe26.8% below MSRP

Severe erosion — floor is $3.47 (26.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Walmart.com

Controlled1P · 30 wins

Buy-box is controlled — Walmart.com (1P) leads with 30 wins at $9.50, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $9.50, which is 26.8% below MSRP ($12.97).

2

Escalate directly with Walmart — The lowest price has dropped to $9.50, which is 26.8% below MSRP ($12.97).

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