Categories/Face Moisturizers/Neutrogena Ultra Gentle Daily Face Moisturizer with SPF 30, 3.4 fl. oz

Beauty > Skincare > Moisturizers > Face Moisturizers

at risk
walmart.comID 5510468495
Neutrogena Ultra Gentle Daily Face Moisturizer with SPF 30, 3.4 fl. oz

Neutrogena Ultra Gentle Daily Face Moisturizer with SPF 30, 3.4 fl. oz

Neutrogena

The Neutrogena Ultra Gentle Daily Face Moisturizer with SPF 30, 3.4 fl. oz was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price ranged from $9.50 to $11.97 against an MSRP/MAP of $12.97. The product's pricing health is currently flagged as at risk.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$9.50

MAX PRICE ($)

$11.97

AVG PRICE ($)

$10.77

SEVERE EROSION

26.75%

MSRP/MAP ($)

$12.97

Price erosion from MSRP26.75% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $9.50, following a peak of $11.97 during the tracking period. Compared to its MSRP of $12.97, the current price reflects a severe variance of 26.8% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 30d

1P leads with 100% of Buy Box days

1P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$9.50
−$3.47
30(100%)
26.75%
The Buy Box for Neutrogena Ultra Gentle Daily Face Moisturizer with SPF 30, 3.4 fl. oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $12.97

Peak Seller Pressure

1 sellers on Jul 1

Price Trend

Eroding

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price declined from $11.97 to $9.50 — a $2.47 drop over 30 days. It entered the period already $1.00 below MSRP ($12.97), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (1)
1PWalmart.com

30d · avg $10.77 · 30 Buy Box Wins · ↓ falling

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$3.47

Severe · 26.8% below MSRP

Severe erosion — floor is $3.47 (26.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean

Clean

No 3P sellers detected — the channel is clean.

Buy Box

Walmart.com

1P · 30 wins · $9.50

Buy-box is controlled — Walmart.com (1P) leads with 30 wins at $9.50, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $9.50, which is 26.8% below MSRP ($12.97).

2

Escalate directly with Walmart — The lowest price has dropped to $9.50, which is 26.8% below MSRP ($12.97).