Categories/Face Moisturizers/Olay Collagen Peptide Face Moisturizer, Firming Cream for Women, Fragrance-Free, Non-Greasy - Hydrating, Anti-Aging, Anti-Wrinkle, Smoothing of Fine Lines, Tightening Skin Care - Niacinamide, 1.7 Oz
healthy

Buy-box price is 2.1% below MSRP and a 1P seller controls the listing

Olay Collagen Peptide Face Moisturizer, Firming Cream for Women, Fragrance-Free, Non-Greasy - Hydrating, Anti-Aging, Anti-Wrinkle, Smoothing of Fine Lines, Tightening Skin Care - Niacinamide, 1.7 Oz

Olay Collagen Peptide Face Moisturizer, Firming Cream for Women, Fragrance-Free, Non-Greasy - Hydrating, Anti-Aging, Anti-Wrinkle, Smoothing of Fine Lines, Tightening Skin Care - Niacinamide, 1.7 Oz

Olay·
ID B09GHN9129

The Olay Collagen Peptide Face Moisturizer, Firming Cream for Women, Fragrance-Free, Non-Greasy - Hydrating, Anti-Aging, Anti-Wrinkle, Smoothing of Fine Lines, Tightening Skin Care - Niacinamide, 1.7 Oz was tracked for 24 day(s). During this period, the Buy Box price ranged from $34.24 to $34.99 against an MSRP/MAP of $34.99. The product's pricing health is currently flagged as healthy.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$34.24

MAX PRICE ($)

$34.99

AVG PRICE ($)

$34.91

EROSION (%)

2.14%

MSRP/MAP ($)

$34.99

Price erosion from MSRP
Minimal2.14% below MSRP
MinimalModerateSevere

The product hit a low of $34.24, following a peak of $34.99 during the tracking period. Compared to its MSRP of $34.99, the floor price reflects a minimal variance of 2.14% erosion.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 24 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$34.24
−$0.75 below MSRP
24d (100%)
2.14%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Olay Collagen Peptide Face Moisturizer, Firming Cream for Women, Fragrance-Free, Non-Greasy - Hydrating, Anti-Aging, Anti-Wrinkle, Smoothing of Fine Lines, Tightening Skin Care - Niacinamide, 1.7 Oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $34.99
Peak seller pressure1 seller on Sep 7Highest count during tracking window
Price impact at peak−$0.05$34.99 → $34.94
Price trendErodingBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $34.94 throughout the tracking period. Price opened right at MSRP ($34.99). Seller count peaked at 1 on 09/07 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

healthy
Price Erosion

$0.75

Minimal2.1% below MSRP

Pricing is largely holding — floor sits $0.75 (2.1%) below MSRP, minor drift within an acceptable range.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

Controlled1P · 24 wins

Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $34.24, and 3P interference is minimal.

Recommended Actions
1

Channel health is stable — maintain current monitoring cadence and review pricing quarterly.

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