Categories/Face Moisturizers/Olay Face Moisturizer, Regenerist Micro-Sculpting Cream for Women, Fragrance-Free - Anti-Aging, Anti-Wrinkle, Firming Skin Care - Triple Collagen Cream, Peptide, Hyaluronic Acid, Niacinamide, 1.7oz
at risk

Buy-box price is 20.3% below MSRP and a 1P seller controls the listing

Olay Face Moisturizer, Regenerist Micro-Sculpting Cream for Women, Fragrance-Free - Anti-Aging, Anti-Wrinkle, Firming Skin Care - Triple Collagen Cream, Peptide, Hyaluronic Acid, Niacinamide, 1.7oz

Olay Face Moisturizer, Regenerist Micro-Sculpting Cream for Women, Fragrance-Free - Anti-Aging, Anti-Wrinkle, Firming Skin Care - Triple Collagen Cream, Peptide, Hyaluronic Acid, Niacinamide, 1.7oz

Olay·
ID B007M81B4M

The Olay Face Moisturizer, Regenerist Micro-Sculpting Cream for Women, Fragrance-Free - Anti-Aging, Anti-Wrinkle, Firming Skin Care - Triple Collagen Cream, Peptide, Hyaluronic Acid, Niacinamide, 1.7oz was tracked for 24 day(s). During this period, the Buy Box price ranged from $21.90 to $23.99 against an MSRP/MAP of $27.49. The product's pricing health is currently flagged as at risk.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$21.90

MAX PRICE ($)

$23.99

AVG PRICE ($)

$23.14

EROSION (%)

20.33%

MSRP/MAP ($)

$27.49

Price erosion from MSRP
Severe20.33% below MSRP
MinimalModerateSevere

The product hit a low of $21.90, following a peak of $23.99 during the tracking period. Compared to its MSRP of $27.49, the floor price reflects a severe variance of 20.33% erosion.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

96%1P
1P · 1 seller, 96% share2P · 1 seller, 0% share3P · 6 sellers, 4% share
Sellers won
2 of 8tracked sellers
Changed hands
1 timeover 24 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$23.99
−$3.50 below MSRP
23d (96%)
12.73%
3PJOLE LINE
New
$21.90
−$5.59 below MSRP
1d (4%)
20.33%
2Pamazingoutlet23
New
$24.99
−$2.50 below MSRP
0d (0%)
9.09%
3Pgreat quality products...
New
$40.61
+$13.12 above MSRP
0d (0%)
-47.73%
3PMyreliablemart
New
$38.75
+$11.26 above MSRP
0d (0%)
-40.96%
3PHey Pharma
New
$33.67
+$6.18 above MSRP
0d (0%)
-22.48%
3P1000BEAUTY
New
$24.00
−$3.49 below MSRP
0d (0%)
12.70%
3PSally Grocers
New
$26.39
−$1.10 below MSRP
0d (0%)
4.00%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Olay Face Moisturizer, Regenerist Micro-Sculpting Cream for Women, Fragrance-Free - Anti-Aging, Anti-Wrinkle, Firming Skin Care - Triple Collagen Cream, Peptide, Hyaluronic Acid, Niacinamide, 1.7oz is primarily held by Amazon.com (1P) with a 96% share, winning the Buy Box for 23 out of 24 tracked days. Only 2 of 8 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $27.49
Peak seller pressure7 sellers on Sep 29Highest count during tracking window
Price impact at peak$0.00$21.96 → $21.96
Price trendErodingBased on trailing 30 days
Seller proliferation↑ Increasing+0.2/day avg · +5 net

Buy-box price declined from $23.99 to $21.90 — a $2.09 drop over 24 days. It entered the period already $3.50 below MSRP ($27.49), before any crowding pressure arrived. Seller count peaked at 7 on 09/29 — adding +5 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period

1 new 3P seller entered below MAP — immediate pricing pressure risk.

1 persistent 3P seller actively cutting prices — driving ongoing erosion.

1 3P seller exited the listing — channel cleanup signal.

New entrants (1)
Exited (1)
Persistent (6)

Key Findings

at risk
Price Erosion

$5.59

Severe20.3% below MSRP

Severe erosion — floor is $5.59 (20.3%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

6 3P Sellers

Swarming+1 new · 1 exited

6 3P sellers are swarming this listing, 1 new in the recent period — heavily contested.

Buy Box

Amazon.com

Controlled1P · 23 wins

Buy-box is controlled — Amazon.com (1P) leads with 23 wins at $23.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $21.90, which is 20.3% below MSRP ($27.49).

2

Audit distribution channels — 6 active 3P sellers detected, indicating widespread distribution issues.

3

Prioritise enforcement action against JOLE LINE, the highest-frequency 3P buy-box winner.

4

Escalate directly with Amazon — The lowest price has dropped to $21.90, which is 20.3% below MSRP ($27.49).

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