Categories/Face Moisturizers/Olay Face Moisturizer, Regenerist Micro-Sculpting Cream for Women, Fragrance-Free - Anti-Aging, Anti-Wrinkle, Firming Skin Care - Triple Collagen Cream, Peptide, Hyaluronic Acid, Niacinamide, 1.7oz

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

critical
amazon.comID B007M81B4M
Olay Face Moisturizer, Regenerist Micro-Sculpting Cream for Women, Fragrance-Free - Anti-Aging, Anti-Wrinkle, Firming Skin Care - Triple Collagen Cream, Peptide, Hyaluronic Acid, Niacinamide, 1.7oz

Olay Face Moisturizer, Regenerist Micro-Sculpting Cream for Women, Fragrance-Free - Anti-Aging, Anti-Wrinkle, Firming Skin Care - Triple Collagen Cream, Peptide, Hyaluronic Acid, Niacinamide, 1.7oz

Olay

The Olay Face Moisturizer, Regenerist Micro-Sculpting Cream for Women, Fragrance-Free - Anti-Aging, Anti-Wrinkle, Firming Skin Care - Triple Collagen Cream, Peptide, Hyaluronic Acid, Niacinamide, 1.7oz was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $18.74 to $23.94 against an MSRP/MAP of $27.49. The product's pricing health is currently flagged as critical.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$18.74

MAX PRICE ($)

$23.94

AVG PRICE ($)

$23.43

SEVERE EROSION

31.83%

MSRP/MAP ($)

$27.49

Price erosion from MSRP31.83% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $18.74, following a peak of $23.94 during the tracking period. Compared to its MSRP of $27.49, the current price reflects a severe variance of 31.8% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller2P 1 seller3P 13 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$18.74
−$8.75
31(100%)
31.83%
3PHey Pharma
New
$33.67
+$6.18
0(0%)
-22.48%
3PBe-Zone
New
$48.00
+$20.51
0(0%)
-74.61%
3PCamelitashop
New
$29.99
+$2.50
0(0%)
-9.09%
3PMyreliablemart
New
$38.75
+$11.26
0(0%)
-40.96%
2Pamazingoutlet23
New
$24.99
−$2.50
0(0%)
9.09%
3PBellice
New
$26.99
−$0.50
0(0%)
1.82%
3Pgreat quality products...
New
$36.92
+$9.43
0(0%)
-34.30%
3PBudget 4 Shopping
New
$36.95
+$9.46
0(0%)
-34.41%
3PBE REBELLION USA
New
$22.80
−$4.69
0(0%)
17.06%
3PTheBestShopDotCom
New
$29.97
+$2.48
0(0%)
-9.02%
3PWooHooo LLC
New
$47.00
+$19.51
0(0%)
-70.97%
3PSally Grocers
New
$28.90
+$1.41
0(0%)
-5.13%
3PJOLE LINE
New
$22.90
−$4.59
0(0%)
16.70%
3PWisermerchant
New
$35.01
+$7.52
0(0%)
-27.36%
The Buy Box for Olay Face Moisturizer, Regenerist Micro-Sculpting Cream for Women, Fragrance-Free - Anti-Aging, Anti-Wrinkle, Firming Skin Care - Triple Collagen Cream, Peptide, Hyaluronic Acid, Niacinamide, 1.7oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 15 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $27.49

Peak Seller Pressure

14 sellers on Jul 11

Price held at $23.94

Price Trend

Eroding

Seller Proliferation

→ Stable

-0.37/day avg · -11 net

Peak +1 on 07/04

Buy-box price declined from $23.85 to $18.74 — a $5.11 drop over 31 days. It entered the period already $3.64 below MSRP ($27.49), before any crowding pressure arrived. Seller count peaked at 14 on 07/11, easing off since — adding -11 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

Watchlist

  • 13 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (13)
3Pgreat quality products...

Last Jul 27 · $36.92 · 0 Buy Box Wins

3PWooHooo LLC

Last Jul 27 · $47.00 · 0 Buy Box Wins

3PCamelitashop

Last Jul 27 · $29.99 · 0 Buy Box Wins

3PBudget 4 Shopping

Last Jul 26 · $36.95 · 0 Buy Box Wins

3PBellice

Last Jul 26 · $26.99 · 0 Buy Box Wins

3PSally Grocers

Last Jul 25 · $28.90 · 0 Buy Box Wins

3PMyreliablemart

Last Jul 25 · $38.75 · 0 Buy Box Wins

3PBe-Zone

Last Jul 26 · $48.00 · 0 Buy Box Wins

3PHey Pharma

Last Jul 25 · $33.67 · 0 Buy Box Wins

3PWisermerchant

Last Jul 21 · $35.01 · 0 Buy Box Wins

3PTheBestShopDotCom

Last Jul 11 · $29.97 · 0 Buy Box Wins

3PJOLE LINE

Last Jul 27 · $22.90 · 0 Buy Box Wins

3PBE REBELLION USA

Last Jul 26 · $22.80 · 0 Buy Box Wins

Persistent (2)
1PAmazon.com

31d · avg $23.43 · 31 Buy Box Wins · ↓ falling

2Pamazingoutlet23

31d · avg $24.99 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$8.75

Severe · 31.8% below MSRP

Severe erosion — floor is $8.75 (31.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

13 3P sellers

Swarming · 13 exited

13 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

1P · 31 wins · $18.74

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $18.74, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $18.74, which is 31.8% below MSRP ($27.49).

2

Audit distribution channels — 13 active 3P sellers detected, indicating widespread distribution issues.

3

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 31.8% below MSRP ($27.49).