Buy-box price is 31.8% below MSRP and a 1P seller controls the listing
The Olay Face Moisturizer, Regenerist Micro-Sculpting Cream for Women, Fragrance-Free - Anti-Aging, Anti-Wrinkle, Firming Skin Care - Triple Collagen Cream, Peptide, Hyaluronic Acid, Niacinamide, 1.7oz was tracked for 31 day(s). During this period, the Buy Box price ranged from $18.74 to $23.94 against an MSRP/MAP of $27.49. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$18.74
MAX PRICE ($)
$23.94
AVG PRICE ($)
$23.43
EROSION (%)
31.83%
MSRP/MAP ($)
$27.49
The product hit a low of $18.74, following a peak of $23.94 during the tracking period. Compared to its MSRP of $27.49, the floor price reflects a severe variance of 31.83% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $18.74 −$8.75 below MSRP | 31d (100%) | 31.83% |
3PBudget 4 Shopping | New | $36.95 +$9.46 above MSRP | 0d (0%) | -34.41% |
2Pamazingoutlet23 | New | $24.99 −$2.50 below MSRP | 0d (0%) | 9.09% |
3PBE REBELLION USA | New | $22.80 −$4.69 below MSRP | 0d (0%) | 17.06% |
3PCamelitashop | New | $29.99 +$2.50 above MSRP | 0d (0%) | -9.09% |
3PBellice | New | $26.99 −$0.50 below MSRP | 0d (0%) | 1.82% |
3PWooHooo LLC | New | $47.00 +$19.51 above MSRP | 0d (0%) | -70.97% |
3PMyreliablemart | New | $38.75 +$11.26 above MSRP | 0d (0%) | -40.96% |
3PJOLE LINE | New | $22.90 −$4.59 below MSRP | 0d (0%) | 16.70% |
3PBe-Zone | New | $48.00 +$20.51 above MSRP | 0d (0%) | -74.61% |
3PTheBestShopDotCom | New | $29.97 +$2.48 above MSRP | 0d (0%) | -9.02% |
3PWisermerchant | New | $35.01 +$7.52 above MSRP | 0d (0%) | -27.36% |
3PHey Pharma | New | $33.67 +$6.18 above MSRP | 0d (0%) | -22.48% |
3PSally Grocers | New | $28.90 +$1.41 above MSRP | 0d (0%) | -5.13% |
3Pgreat quality products... | New | $36.92 +$9.43 above MSRP | 0d (0%) | -34.30% |
The Buy Box for Olay Face Moisturizer, Regenerist Micro-Sculpting Cream for Women, Fragrance-Free - Anti-Aging, Anti-Wrinkle, Firming Skin Care - Triple Collagen Cream, Peptide, Hyaluronic Acid, Niacinamide, 1.7oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 15 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $23.85 to $18.74 — a $5.11 drop over 31 days. It entered the period already $3.64 below MSRP ($27.49), before any crowding pressure arrived. Seller count peaked at 14 on 07/11, easing off since — adding -11 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
13 3P sellers exited the listing — channel cleanup signal.
13 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$8.75
Severe erosion — floor is $8.75 (31.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
13 3P Sellers
13 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $18.74, and 3P interference is minimal.
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