Categories/Face Moisturizers/Olay Facial Lotion, Active Hydrating Beauty Facial Moisturizing Lotion, 6 fl oz
healthy

Buy-box price is 8.6% below MSRP and a 1P seller controls the listing

Olay Facial Lotion, Active Hydrating Beauty Facial Moisturizing Lotion, 6 fl oz

Olay Facial Lotion, Active Hydrating Beauty Facial Moisturizing Lotion, 6 fl oz

Olay·
ID 888143

The Olay Facial Lotion, Active Hydrating Beauty Facial Moisturizing Lotion, 6 fl oz was tracked for 22 day(s). During this period, the Buy Box price ranged from $10.94 to $11.97 against an MSRP/MAP of $11.97. The product's pricing health is currently flagged as healthy.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$10.94

MAX PRICE ($)

$11.97

AVG PRICE ($)

$11.69

EROSION (%)

8.60%

MSRP/MAP ($)

$11.97

Price erosion from MSRP
Minimal8.60% below MSRP
MinimalModerateSevere

The product hit a low of $10.94, following a peak of $11.97 during the tracking period. Compared to its MSRP of $11.97, the floor price reflects a minimal variance of 8.60% erosion.

Tracking window: Sep 9, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share2P · 1 seller, 0% share3P · 4 sellers, 0% share
Sellers won
1 of 6tracked sellers
Changed hands
0 timesover 22 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PWalmart.com· Top
New
$11.97
at MSRP
22d (100%)
0.00%
3PWisermerchant
New
$18.69
+$6.72 above MSRP
0d (0%)
-56.14%
2PGolden
New
$31.50
+$19.53 above MSRP
0d (0%)
-163.16%
3PWeMakeBeauty
New
$12.95
+$0.98 above MSRP
0d (0%)
-8.19%
3PM7 Ocean
New
$16.88
+$4.91 above MSRP
0d (0%)
-41.02%
3PAmericaRx Smart Shop
New
$20.14
+$8.17 above MSRP
0d (0%)
-68.25%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Olay Facial Lotion, Active Hydrating Beauty Facial Moisturizing Lotion, 6 fl oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 22 out of 22 tracked days. Only 1 of 6 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $11.97
Peak seller pressure5 sellers on Sep 16Highest count during tracking window
Price impact at peak$0.00$11.97 → $11.97
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price fell to a floor of $10.94 before recovering to $11.97. It entered the period already $1.03 below MSRP ($11.97), before any crowding pressure arrived. Seller count peaked at 5 on 09/16 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period

1 3P seller exited the listing — channel cleanup signal.

2 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (2)
Persistent (4)

Key Findings

healthy
Price Erosion

$1.03

Moderate8.6% below MSRP

Moderate erosion — floor price is $1.03 (8.6%) below MSRP and slipping.

Seller Activity

4 3P Sellers

Crowded2 exited

4 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.

Buy Box

Walmart.com

Controlled1P · 22 wins

Buy-box is controlled — Walmart.com (1P) leads with 22 wins at $11.97, and 3P interference is minimal.

Recommended Actions
1

Escalate directly with Walmart — The lowest price has dropped to $10.94, which is 8.6% below MSRP ($11.97).

2

Review MAP compliance — The lowest price has dropped to $10.94, which is 8.6% below MSRP ($11.97).

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