Buy-box price is 8.6% below MSRP and a 1P seller controls the listing
The Olay Facial Lotion, Active Hydrating Beauty Facial Moisturizing Lotion, 6 fl oz was tracked for 31 day(s). During this period, the Buy Box price ranged from $10.94 to $11.97 against an MSRP/MAP of $11.97. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$10.94
MAX PRICE ($)
$11.97
AVG PRICE ($)
$11.94
EROSION (%)
8.60%
MSRP/MAP ($)
$11.97
The product hit a low of $10.94, following a peak of $11.97 during the tracking period. Compared to its MSRP of $11.97, the floor price reflects a minimal variance of 8.60% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PWalmart.com· Top | New | $10.94 −$1.03 below MSRP | 31d (100%) | 8.60% |
3PAmericaRx Smart Shop | New | $20.14 +$8.17 above MSRP | 0d (0%) | -68.25% |
3PBailey Beauty | New | $10.50 −$1.47 below MSRP | 0d (0%) | 12.28% |
3PWisermerchant | New | $18.69 +$6.72 above MSRP | 0d (0%) | -56.14% |
3PM7 Ocean | New | $16.88 +$4.91 above MSRP | 0d (0%) | -41.02% |
The Buy Box for Olay Facial Lotion, Active Hydrating Beauty Facial Moisturizing Lotion, 6 fl oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 5 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $11.97 to $10.94 — a $1.03 drop over 31 days. Price opened right at MSRP ($11.97). Seller count peaked at 5 on 10/07, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period
2 3P sellers exited the listing — channel cleanup signal.
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
healthy$1.03
Moderate erosion — floor price is $1.03 (8.6%) below MSRP and slipping.
4 3P Sellers
4 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Walmart.com
Buy-box is controlled — Walmart.com (1P) leads with 31 wins at $10.94, and 3P interference is minimal.
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