Buy-box price is 0.0% below MSRP and a 1P seller controls the listing
The Olay Facial Lotion, Active Hydrating Beauty Facial Moisturizing Lotion, 6 fl oz was tracked for 30 day(s). During this period, the Buy Box price was $10.94 against an MSRP/MAP of $10.94. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$10.94
MAX PRICE ($)
$10.94
AVG PRICE ($)
$10.94
EROSION (%)
0.00%
MSRP/MAP ($)
$10.94
The product held steady at $10.94 throughout the tracking period. The floor price held at or above its MSRP of $10.94, showing no erosion during the period.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PWalmart.com· Top | New | $10.94 at MSRP | 30d (100%) | 0.00% |
3PM7 Ocean | New | $16.88 +$5.94 above MSRP | 0d (0%) | -54.30% |
3PWisermerchant | New | $18.48 +$7.54 above MSRP | 0d (0%) | -68.92% |
The Buy Box for Olay Facial Lotion, Active Hydrating Beauty Facial Moisturizing Lotion, 6 fl oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $10.94 throughout the tracking period. Price opened right at MSRP ($10.94). Seller count peaked at 3 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
healthy$0.00
Pricing is intact — no measurable erosion from MSRP.
2 3P Sellers
3P activity is limited to 2 sellers — controlled.
Walmart.com
Buy-box is controlled — Walmart.com (1P) leads with 30 wins at $10.94, and 3P interference is minimal.
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