Buy-box price is 45.5% below MSRP and a 1P seller controls the listing
The OLAY REGENERIST Anti-Aging Face Cream, Hydrating, Anti-Wrinkle, Firming Moisturizer, Skin Care with Triple Collagen Peptide & Niacinamide was tracked for 29 day(s). During this period, the Buy Box price ranged from $16.54 to $23.94 against an MSRP/MAP of $30.32. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$16.54
MAX PRICE ($)
$23.94
AVG PRICE ($)
$22.33
EROSION (%)
45.45%
MSRP/MAP ($)
$30.32
The product hit a low of $16.54, following a peak of $23.94 during the tracking period. Compared to its MSRP of $30.32, the floor price reflects a severe variance of 45.45% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PWalmart.com· Top | New | $23.94 −$6.38 below MSRP | 20d (69%) | 21.04% |
2PAuthorized Beauty Distribution | New | $23.28 −$7.04 below MSRP | 8d (28%) | 23.22% |
3PAuthorized Beauty Distribution | New | $19.52 −$10.80 below MSRP | 1d (3%) | 35.62% |
The Buy Box for OLAY REGENERIST Anti-Aging Face Cream, Hydrating, Anti-Wrinkle, Firming Moisturizer, Skin Care with Triple Collagen Peptide & Niacinamide is primarily held by Walmart.com (1P) with a 69% share, winning the Buy Box for 20 out of 29 tracked days. All 3 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $16.54 and $23.94, largely stable over the period. It entered the period already $6.38 below MSRP ($30.32), before any crowding pressure arrived. Seller count peaked at 2 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 29-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$13.78
Severe erosion — floor is $13.78 (45.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P Seller
3P activity is limited to 1 seller — controlled, though 1 have since exited.
Walmart.com
Buy-box is controlled — Walmart.com (1P) leads with 20 wins at $23.94, and 3P interference is minimal.
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