Categories/Face Moisturizers/OLAY REGENERIST Anti-Aging Face Cream, Hydrating, Anti-Wrinkle, Firming Moisturizer, Skin Care with Triple Collagen Peptide & Niacinamide

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critical
walmart.comID 10322186
OLAY REGENERIST Anti-Aging Face Cream, Hydrating, Anti-Wrinkle, Firming Moisturizer, Skin Care with Triple Collagen Peptide & Niacinamide

OLAY REGENERIST Anti-Aging Face Cream, Hydrating, Anti-Wrinkle, Firming Moisturizer, Skin Care with Triple Collagen Peptide & Niacinamide

Olay

The OLAY REGENERIST Anti-Aging Face Cream, Hydrating, Anti-Wrinkle, Firming Moisturizer, Skin Care with Triple Collagen Peptide & Niacinamide was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $16.54 to $23.94 against an MSRP/MAP of $30.32. The product's pricing health is currently flagged as critical.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$16.54

MAX PRICE ($)

$23.94

AVG PRICE ($)

$22.33

SEVERE EROSION

45.45%

MSRP/MAP ($)

$30.32

Price erosion from MSRP45.45% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $23.94, following a peak of $23.94 during the tracking period. Compared to its MSRP of $30.32, the current price reflects a severe variance of 21.0% erosion.

Buy Box Distribution

Buy Box Share

1P69% · 20d
2P28% · 8d
3P3% · 1d

1P leads with 69% of Buy Box days

1P 1 seller2P 1 seller3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$23.94
−$6.38
20(69%)
21.04%
2PAuthorized Beauty Distribution
New
$23.28
−$7.04
8(28%)
23.22%
3PAuthorized Beauty Distribution
New
$19.52
−$10.80
1(3%)
35.62%
The Buy Box for OLAY REGENERIST Anti-Aging Face Cream, Hydrating, Anti-Wrinkle, Firming Moisturizer, Skin Care with Triple Collagen Peptide & Niacinamide is primarily held by Walmart.com (1P) with a 69% share, winning the Buy Box for 20 out of 29 tracked days. All 3 of 3 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $30.32

Peak Seller Pressure

2 sellers on Jul 1

Price Trend

Stable

Seller Proliferation

→ Stable

-0.04/day avg · -1 net

Peak +1 on 07/25

Buy-box price stayed between $16.54 and $23.94, largely stable over the period. It entered the period already $6.38 below MSRP ($30.32), before any crowding pressure arrived. Seller count peaked at 2 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 29-day tracking period

Watchlist

  • 1 seller exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (1)
3PAuthorized Beauty Distribution

Last Jul 27 · $19.52 · 1 Buy Box Wins

Persistent (2)
1PWalmart.com

29d · avg $23.94 · 20 Buy Box Wins · stable

2PAuthorized Beauty Distribution

17d · avg $20.55 · 8 Buy Box Wins · ↑ rising

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$13.78

Severe · 45.5% below MSRP

Severe erosion — floor is $13.78 (45.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P sellers

Controlled · 1 exited

3P activity is limited to 1 seller — controlled, though 1 have since exited.

Buy Box

Walmart.com

1P · 20 wins · $23.94

Buy-box is controlled — Walmart.com (1P) leads with 20 wins at $23.94, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $16.54, which is 45.5% below MSRP ($30.32).

2

Prioritise enforcement action against Authorized Beauty Distribution, the highest-frequency 3P buy-box winner.

3

Escalate directly with Walmart — The lowest price has dropped to $16.54, which is 45.5% below MSRP ($30.32).