Buy-box price is 10.0% below MSRP and a 1P seller controls the listing
The Olay Super Cream with Sunscreen SPF 30, Lightweight Face Moisturizer with Sun Protection, 5-in-1 Skin Care Benefits - Hydrating, Brightening, Firming - Niacinamide, Vitamin C, Collagen Peptide, 1.7 oz was tracked for 24 day(s). During this period, the Buy Box price ranged from $31.49 to $34.94 against an MSRP/MAP of $34.99. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$31.49
MAX PRICE ($)
$34.94
AVG PRICE ($)
$33.15
EROSION (%)
10.00%
MSRP/MAP ($)
$34.99
The product hit a low of $31.49, following a peak of $34.94 during the tracking period. Compared to its MSRP of $34.99, the floor price reflects a moderate variance of 10.00% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $33.49 −$1.50 below MSRP | 24d (100%) | 4.29% |
The Buy Box for Olay Super Cream with Sunscreen SPF 30, Lightweight Face Moisturizer with Sun Protection, 5-in-1 Skin Care Benefits - Hydrating, Brightening, Firming - Niacinamide, Vitamin C, Collagen Peptide, 1.7 oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days.
Seller density vs. price erosion
Buy-box price stayed between $0.00 and $34.94, largely stable over the period. It entered the period already $1.00 below MSRP ($34.99), before any crowding pressure arrived. Seller count peaked at 1 on 09/07 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
healthy$3.50
Significant erosion — floor is $3.50 (10.0%) below MSRP; the pricing anchor is under real pressure.
Clean Channel
No 3P sellers detected — the channel is clean.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $33.49, and 3P interference is minimal.
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