Categories/Face Moisturizers/Olay Super Cream with Sunscreen SPF 30, Lightweight Face Moisturizer with Sun Protection, 5-in-1 Skin Care Benefits - Hydrating, Brightening, Firming - Niacinamide, Vitamin C, Collagen Peptide, 1.7 oz
at risk

Buy-box price is 25.0% below MSRP and a 1P seller controls the listing

Olay Super Cream with Sunscreen SPF 30, Lightweight Face Moisturizer with Sun Protection, 5-in-1 Skin Care Benefits - Hydrating, Brightening, Firming - Niacinamide, Vitamin C, Collagen Peptide, 1.7 oz

Olay Super Cream with Sunscreen SPF 30, Lightweight Face Moisturizer with Sun Protection, 5-in-1 Skin Care Benefits - Hydrating, Brightening, Firming - Niacinamide, Vitamin C, Collagen Peptide, 1.7 oz

Olay·
ID B0DHWFWSVF

The Olay Super Cream with Sunscreen SPF 30, Lightweight Face Moisturizer with Sun Protection, 5-in-1 Skin Care Benefits - Hydrating, Brightening, Firming - Niacinamide, Vitamin C, Collagen Peptide, 1.7 oz was tracked for 31 day(s). During this period, the Buy Box price ranged from $26.24 to $31.44 against an MSRP/MAP of $34.99. The product's pricing health is currently flagged as at risk.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$26.24

MAX PRICE ($)

$31.44

AVG PRICE ($)

$30.77

EROSION (%)

25.01%

MSRP/MAP ($)

$34.99

Price erosion from MSRP
Severe25.01% below MSRP
MinimalModerateSevere

The product hit a low of $26.24, following a peak of $31.44 during the tracking period. Compared to its MSRP of $34.99, the floor price reflects a severe variance of 25.01% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$31.44
−$3.55 below MSRP
31d (100%)
10.15%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Olay Super Cream with Sunscreen SPF 30, Lightweight Face Moisturizer with Sun Protection, 5-in-1 Skin Care Benefits - Hydrating, Brightening, Firming - Niacinamide, Vitamin C, Collagen Peptide, 1.7 oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $34.99
Peak seller pressure1 seller on Jul 1Highest count during tracking window
Price impact at peak−$3.55$34.99 → $31.44
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $26.24 and $31.44, largely stable over the period. It entered the period already $3.55 below MSRP ($34.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

at risk
Price Erosion

$8.75

Severe25.0% below MSRP

Severe erosion — floor is $8.75 (25.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $31.44, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $26.24, which is 25.0% below MSRP ($34.99).

2

Escalate directly with Amazon — The lowest price has dropped to $26.24, which is 25.0% below MSRP ($34.99).

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