Categories/Face Moisturizers/Olay Super Cream with Sunscreen SPF 30, Lightweight Face Moisturizer with Sun Protection, 5-in-1 Skin Care Benefits - Hydrating, Brightening, Firming - Niacinamide, Vitamin C, Collagen Peptide, 1.7oz
healthy

Buy-box price is 10.0% below MSRP and a 1P seller controls the listing

Olay Super Cream with Sunscreen SPF 30, Lightweight Face Moisturizer with Sun Protection, 5-in-1 Skin Care Benefits - Hydrating, Brightening, Firming - Niacinamide, Vitamin C, Collagen Peptide, 1.7oz

Olay Super Cream with Sunscreen SPF 30, Lightweight Face Moisturizer with Sun Protection, 5-in-1 Skin Care Benefits - Hydrating, Brightening, Firming - Niacinamide, Vitamin C, Collagen Peptide, 1.7oz

Olay·
ID 12738151615

The Olay Super Cream with Sunscreen SPF 30, Lightweight Face Moisturizer with Sun Protection, 5-in-1 Skin Care Benefits - Hydrating, Brightening, Firming - Niacinamide, Vitamin C, Collagen Peptide, 1.7oz was tracked for 30 day(s). During this period, the Buy Box price was $31.44 against an MSRP/MAP of $34.94. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$31.44

MAX PRICE ($)

$31.44

AVG PRICE ($)

$31.44

EROSION (%)

10.02%

MSRP/MAP ($)

$34.94

Price erosion from MSRP
Moderate10.02% below MSRP
MinimalModerateSevere

The product held steady at $31.44 throughout the tracking period. Compared to its MSRP of $34.94, the floor price reflects a moderate variance of 10.02% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PWalmart.com· Top
New
$31.44
−$3.50 below MSRP
30d (100%)
10.02%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Olay Super Cream with Sunscreen SPF 30, Lightweight Face Moisturizer with Sun Protection, 5-in-1 Skin Care Benefits - Hydrating, Brightening, Firming - Niacinamide, Vitamin C, Collagen Peptide, 1.7oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $34.94
Peak seller pressure1 seller on Jul 1Highest count during tracking window
Price impact at peak−$3.50$34.94 → $31.44
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $31.44 throughout the tracking period. It entered the period already $3.50 below MSRP ($34.94), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

healthy
Price Erosion

$3.50

Significant10.0% below MSRP

Significant erosion — floor is $3.50 (10.0%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Walmart.com

Controlled1P · 30 wins

Buy-box is controlled — Walmart.com (1P) leads with 30 wins at $31.44, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $31.44, which is 10.0% below MSRP ($34.94).

2

Escalate directly with Walmart — The lowest price has dropped to $31.44, which is 10.0% below MSRP ($34.94).

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