Categories/Face Moisturizers/Olay Super Cream with Sunscreen SPF 30, Lightweight Face Moisturizer with Sun Protection, 5-in-1 Skin Care Benefits - Hydrating, Brightening, Firming - Niacinamide, Vitamin C, Collagen Peptide, 1.7oz

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healthy
walmart.comID 12738151615
Olay Super Cream with Sunscreen SPF 30, Lightweight Face Moisturizer with Sun Protection, 5-in-1 Skin Care Benefits - Hydrating, Brightening, Firming - Niacinamide, Vitamin C, Collagen Peptide, 1.7oz

Olay Super Cream with Sunscreen SPF 30, Lightweight Face Moisturizer with Sun Protection, 5-in-1 Skin Care Benefits - Hydrating, Brightening, Firming - Niacinamide, Vitamin C, Collagen Peptide, 1.7oz

Olay

The Olay Super Cream with Sunscreen SPF 30, Lightweight Face Moisturizer with Sun Protection, 5-in-1 Skin Care Benefits - Hydrating, Brightening, Firming - Niacinamide, Vitamin C, Collagen Peptide, 1.7oz was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price was $31.44 against an MSRP/MAP of $34.94. The product's pricing health is currently flagged as healthy.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Moderate erosion

FLOOR PRICE ($)

$31.44

MAX PRICE ($)

$31.44

AVG PRICE ($)

$31.44

MODERATE EROSION

10.02%

MSRP/MAP ($)

$34.94

Price erosion from MSRP10.02% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $31.44, following a peak of $31.44 during the tracking period. Compared to its MSRP of $34.94, the current price reflects a moderate variance of 10.0% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 30d

1P leads with 100% of Buy Box days

1P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$31.44
−$3.50
30(100%)
10.02%
The Buy Box for Olay Super Cream with Sunscreen SPF 30, Lightweight Face Moisturizer with Sun Protection, 5-in-1 Skin Care Benefits - Hydrating, Brightening, Firming - Niacinamide, Vitamin C, Collagen Peptide, 1.7oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $34.94

Peak Seller Pressure

1 sellers on Jul 1

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price held flat at $31.44 throughout the tracking period. It entered the period already $3.50 below MSRP ($34.94), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (1)
1PWalmart.com

30d · avg $31.44 · 30 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

$3.50

Significant · 10.0% below MSRP

Significant erosion — floor is $3.50 (10.0%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

Clean

Clean

No 3P sellers detected — the channel is clean.

Buy Box

Walmart.com

1P · 30 wins · $31.44

Buy-box is controlled — Walmart.com (1P) leads with 30 wins at $31.44, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $31.44, which is 10.0% below MSRP ($34.94).

2

Escalate directly with Walmart — The lowest price has dropped to $31.44, which is 10.0% below MSRP ($34.94).