Buy-box price is 19.9% below MSRP and a 1P seller controls the listing
Olay Total Effects Face Moisturizer SPF 30, 1.7 fl oz
The Olay Total Effects Face Moisturizer SPF 30, 1.7 fl oz was tracked for 30 day(s). During this period, the Buy Box price was $18.78 against an MSRP/MAP of $23.44. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$18.78
MAX PRICE ($)
$18.78
AVG PRICE ($)
$18.78
EROSION (%)
19.88%
MSRP/MAP ($)
$23.44
The product held steady at $18.78 throughout the tracking period. Compared to its MSRP of $23.44, the floor price reflects a moderate variance of 19.88% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PWalmart.com· Top | New | $18.78 −$4.66 below MSRP | 30d (100%) | 19.88% |
3PSSEnterprises | New | $23.95 +$0.51 above MSRP | 0d (0%) | -2.18% |
3PCornerstone | New | $18.78 −$4.66 below MSRP | 0d (0%) | 19.88% |
The Buy Box for Olay Total Effects Face Moisturizer SPF 30, 1.7 fl oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $18.78 throughout the tracking period. It entered the period already $4.66 below MSRP ($23.44), before any crowding pressure arrived. Seller count peaked at 3 on 07/09 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
2 3P sellers exited the listing — channel cleanup signal.
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
healthy$4.66
Significant erosion — floor is $4.66 (19.9%) below MSRP; the pricing anchor is under real pressure.
2 3P Sellers
3P activity is limited to 2 sellers — controlled, though 2 have since exited.
Walmart.com
Buy-box is controlled — Walmart.com (1P) leads with 30 wins at $18.78, and 3P interference is minimal.
Get a Free MAP & Buy Box Compliance Report for Your Product
Enter your product URL and MAP price. We will monitor 3P seller crowding, Buy Box shifts, and price erosion over the next 7 days and email you a comprehensive compliance report.
Track Your Product
FreeMonitor 3P seller crowding, Buy Box shifts & price erosion for your product.