Categories/Face Moisturizers/Olay Total Effects Face Moisturizer SPF 30, 1.7 fl oz

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healthy
walmart.comID 34334528
Olay Total Effects Face Moisturizer SPF 30, 1.7 fl oz

Olay Total Effects Face Moisturizer SPF 30, 1.7 fl oz

Olay

The Olay Total Effects Face Moisturizer SPF 30, 1.7 fl oz was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price was $18.78 against an MSRP/MAP of $23.44. The product's pricing health is currently flagged as healthy.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Moderate erosion

FLOOR PRICE ($)

$18.78

MAX PRICE ($)

$18.78

AVG PRICE ($)

$18.78

MODERATE EROSION

19.88%

MSRP/MAP ($)

$23.44

Price erosion from MSRP19.88% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $18.78, following a peak of $18.78 during the tracking period. Compared to its MSRP of $23.44, the current price reflects a moderate variance of 19.9% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 30d

1P leads with 100% of Buy Box days

1P 1 seller3P 2 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$18.78
−$4.66
30(100%)
19.88%
3PCornerstone
New
$18.78
−$4.66
0(0%)
19.88%
3PSSEnterprises
New
$23.95
+$0.51
0(0%)
-2.18%
The Buy Box for Olay Total Effects Face Moisturizer SPF 30, 1.7 fl oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $23.44

Peak Seller Pressure

3 sellers on Jul 9

Price held at $18.78

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +2 on 07/09

Buy-box price held flat at $18.78 throughout the tracking period. It entered the period already $4.66 below MSRP ($23.44), before any crowding pressure arrived. Seller count peaked at 3 on 07/09 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

Watchlist

  • 2 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (2)
3PCornerstone

Last Jul 12 · $18.78 · 0 Buy Box Wins

3PSSEnterprises

Last Jul 12 · $23.95 · 0 Buy Box Wins

Persistent (1)
1PWalmart.com

30d · avg $18.78 · 30 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

$4.66

Significant · 19.9% below MSRP

Significant erosion — floor is $4.66 (19.9%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

2 3P sellers

Controlled · 2 exited

3P activity is limited to 2 sellers — controlled, though 2 have since exited.

Buy Box

Walmart.com

1P · 30 wins · $18.78

Buy-box is controlled — Walmart.com (1P) leads with 30 wins at $18.78, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $18.78, which is 19.9% below MSRP ($23.44).

2

Escalate directly with Walmart — The lowest price has dropped to $18.78, which is 19.9% below MSRP ($23.44).