Buy-box price is 0.0% below MSRP and a 1P seller controls the listing
Olay Total Effects Face Moisturizer SPF 30, 1.7 fl oz
The Olay Total Effects Face Moisturizer SPF 30, 1.7 fl oz was tracked for 22 day(s). During this period, the Buy Box price was $23.44 against an MSRP/MAP of $23.44. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$23.44
MAX PRICE ($)
$23.44
AVG PRICE ($)
$23.44
EROSION (%)
0.00%
MSRP/MAP ($)
$23.44
The product held steady at $23.44 throughout the tracking period. The floor price held at or above its MSRP of $23.44, showing no erosion during the period.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PWalmart.com· Top | New | $23.44 at MSRP | 22d (100%) | 0.00% |
3PBuyDBest Incorporated | New | $23.44 at MSRP | 0d (0%) | 0.00% |
3PSSEnterprises | New | $23.44 at MSRP | 0d (0%) | 0.00% |
The Buy Box for Olay Total Effects Face Moisturizer SPF 30, 1.7 fl oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 22 out of 22 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $23.44 throughout the tracking period. Price opened right at MSRP ($23.44). Seller count peaked at 3 on 09/23 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
No new sellers in recent period
No sellers exited in recent period
Key Findings
healthy$0.00
Pricing is intact — no measurable erosion from MSRP.
2 3P Sellers
3P activity is limited to 2 sellers — controlled.
Walmart.com
Buy-box is controlled — Walmart.com (1P) leads with 22 wins at $23.44, and 3P interference is minimal.
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