Buy-box price is 14.3% below MSRP and a 1P seller controls the listing
The Olay Vitamin C MAX Face Moisturizer, Brightening Cream for Women, Hydrating, Evens Tone, Dark Spot & Hyperpigmentation Reduction, Glowing Skin Care - Niaciniamide, Peptides 1.7 Oz was tracked for 31 day(s). During this period, the Buy Box price ranged from $29.99 to $32.49 against an MSRP/MAP of $34.99. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$29.99
MAX PRICE ($)
$32.49
AVG PRICE ($)
$30.30
EROSION (%)
14.29%
MSRP/MAP ($)
$34.99
The product hit a low of $29.99, following a peak of $32.49 during the tracking period. Compared to its MSRP of $34.99, the floor price reflects a moderate variance of 14.29% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $29.99 −$5.00 below MSRP | 31d (100%) | 14.29% |
3PTriplenet Pricing INC | New | $55.19 +$20.20 above MSRP | 0d (0%) | -57.73% |
3PPremier Retail Solutions | New | $39.95 +$4.96 above MSRP | 0d (0%) | -14.18% |
The Buy Box for Olay Vitamin C MAX Face Moisturizer, Brightening Cream for Women, Hydrating, Evens Tone, Dark Spot & Hyperpigmentation Reduction, Glowing Skin Care - Niaciniamide, Peptides 1.7 Oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $29.99 and $32.49, largely stable over the period. It entered the period already $5.00 below MSRP ($34.99), before any crowding pressure arrived. Seller count peaked at 3 on 07/17 — adding +2 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
healthy$5.00
Significant erosion — floor is $5.00 (14.3%) below MSRP; the pricing anchor is under real pressure.
2 3P Sellers
3P activity is limited to 2 sellers — controlled.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $29.99, and 3P interference is minimal.
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