Categories/Face Moisturizers/Olay Vitamin C MAX Face Moisturizer, Brightening Cream for Women, Hydrating, Evens Tone, Dark Spot & Hyperpigmentation Reduction, Glowing Skin Care - Niaciniamide, Peptides 1.7 Oz
healthy

Buy-box price is 14.3% below MSRP and a 1P seller controls the listing

Olay Vitamin C MAX Face Moisturizer, Brightening Cream for Women, Hydrating, Evens Tone, Dark Spot & Hyperpigmentation Reduction, Glowing Skin Care - Niaciniamide, Peptides 1.7 Oz

Olay Vitamin C MAX Face Moisturizer, Brightening Cream for Women, Hydrating, Evens Tone, Dark Spot & Hyperpigmentation Reduction, Glowing Skin Care - Niaciniamide, Peptides 1.7 Oz

Olay·
ID B0BQRQR5CQ

The Olay Vitamin C MAX Face Moisturizer, Brightening Cream for Women, Hydrating, Evens Tone, Dark Spot & Hyperpigmentation Reduction, Glowing Skin Care - Niaciniamide, Peptides 1.7 Oz was tracked for 24 day(s). During this period, the Buy Box price ranged from $29.99 to $32.49 against an MSRP/MAP of $34.99. The product's pricing health is currently flagged as healthy.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$29.99

MAX PRICE ($)

$32.49

AVG PRICE ($)

$30.79

EROSION (%)

14.29%

MSRP/MAP ($)

$34.99

Price erosion from MSRP
Moderate14.29% below MSRP
MinimalModerateSevere

The product hit a low of $29.99, following a peak of $32.49 during the tracking period. Compared to its MSRP of $34.99, the floor price reflects a moderate variance of 14.29% erosion.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 24 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$29.99
−$5.00 below MSRP
24d (100%)
14.29%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Olay Vitamin C MAX Face Moisturizer, Brightening Cream for Women, Hydrating, Evens Tone, Dark Spot & Hyperpigmentation Reduction, Glowing Skin Care - Niaciniamide, Peptides 1.7 Oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $34.99
Peak seller pressure1 seller on Sep 7Highest count during tracking window
Price impact at peak−$5.00$34.99 → $29.99
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $29.99 and $32.49, largely stable over the period. It entered the period already $5.00 below MSRP ($34.99), before any crowding pressure arrived. Seller count peaked at 1 on 09/07 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

healthy
Price Erosion

$5.00

Significant14.3% below MSRP

Significant erosion — floor is $5.00 (14.3%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

Controlled1P · 24 wins

Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $29.99, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $29.99, which is 14.3% below MSRP ($34.99).

2

Escalate directly with Amazon — The lowest price has dropped to $29.99, which is 14.3% below MSRP ($34.99).

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