Categories/Face Moisturizers/Olay Vitamin C MAX Face Moisturizer, Brightening Cream for Women, Hydrating, Evens Tone, Dark Spot & Hyperpigmentation Reduction, Glowing Skin Care - Niaciniamide, Peptides 1.7 Oz

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healthy
amazon.comID B0BQRQR5CQ
Olay Vitamin C MAX Face Moisturizer, Brightening Cream for Women, Hydrating, Evens Tone, Dark Spot & Hyperpigmentation Reduction, Glowing Skin Care - Niaciniamide, Peptides 1.7 Oz

Olay Vitamin C MAX Face Moisturizer, Brightening Cream for Women, Hydrating, Evens Tone, Dark Spot & Hyperpigmentation Reduction, Glowing Skin Care - Niaciniamide, Peptides 1.7 Oz

Olay

The Olay Vitamin C MAX Face Moisturizer, Brightening Cream for Women, Hydrating, Evens Tone, Dark Spot & Hyperpigmentation Reduction, Glowing Skin Care - Niaciniamide, Peptides 1.7 Oz was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $29.99 to $32.49 against an MSRP/MAP of $34.99. The product's pricing health is currently flagged as healthy.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Moderate erosion

FLOOR PRICE ($)

$29.99

MAX PRICE ($)

$32.49

AVG PRICE ($)

$30.30

MODERATE EROSION

14.29%

MSRP/MAP ($)

$34.99

Price erosion from MSRP14.29% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $29.99, following a peak of $32.49 during the tracking period. Compared to its MSRP of $34.99, the current price reflects a moderate variance of 14.3% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller3P 2 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$29.99
$5.00
31(100%)
14.29%
3PTriplenet Pricing INC
New
$55.19
+$20.20
0(0%)
-57.73%
3PPremier Retail Solutions
New
$39.95
+$4.96
0(0%)
-14.18%
The Buy Box for Olay Vitamin C MAX Face Moisturizer, Brightening Cream for Women, Hydrating, Evens Tone, Dark Spot & Hyperpigmentation Reduction, Glowing Skin Care - Niaciniamide, Peptides 1.7 Oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $34.99

Peak Seller Pressure

3 sellers on Jul 17

Price held at $32.49

Price Trend

Stable

Seller Proliferation

Stable

+0.07/day avg · +2 net

Peak +1 on 07/16

Buy-box price stayed between $29.99 and $32.49, largely stable over the period. It entered the period already $5.00 below MSRP ($34.99), before any crowding pressure arrived. Seller count peaked at 3 on 07/17 — adding +2 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (3)
1PAmazon.com

31d · avg $30.30 · 31 Buy Box Wins · stable

3PTriplenet Pricing INC

16d · avg $55.31 · 0 Buy Box Wins · stable

3PPremier Retail Solutions

12d · avg $39.95 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

$5.00

Significant · 14.3% below MSRP

Significant erosion — floor is $5.00 (14.3%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

2 3P sellers

Controlled

3P activity is limited to 2 sellers — controlled.

Buy Box

Amazon.com

1P · 31 wins · $29.99

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $29.99, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $29.99, which is 14.3% below MSRP ($34.99).

2

Escalate directly with Amazon — The lowest price has dropped to $29.99, which is 14.3% below MSRP ($34.99).