Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

Olay
The Olay Vitamin C MAX Face Moisturizer, Brightening Cream for Women, Hydrating, Evens Tone, Dark Spot & Hyperpigmentation Reduction, Glowing Skin Care - Niaciniamide, Peptides 1.7 Oz was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $29.99 to $32.49 against an MSRP/MAP of $34.99. The product's pricing health is currently flagged as healthy.
FLOOR PRICE ($)
$29.99
MAX PRICE ($)
$32.49
AVG PRICE ($)
$30.30
MODERATE EROSION
14.29%
MSRP/MAP ($)
$34.99
The product is currently selling at $29.99, following a peak of $32.49 during the tracking period. Compared to its MSRP of $34.99, the current price reflects a moderate variance of 14.3% erosion.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $29.99 −$5.00 | 31(100%) | 14.29% |
3PTriplenet Pricing INC | New | $55.19 +$20.20 | 0(0%) | -57.73% |
3PPremier Retail Solutions | New | $39.95 +$4.96 | 0(0%) | -14.18% |
Peak Seller Pressure
3 sellers on Jul 17
Price held at $32.49
Price Trend
Stable
Seller Proliferation
→ Stable
+0.07/day avg · +2 net
Peak +1 on 07/16
Buy-box price stayed between $29.99 and $32.49, largely stable over the period. It entered the period already $5.00 below MSRP ($34.99), before any crowding pressure arrived. Seller count peaked at 3 on 07/17 — adding +2 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
No new sellers in recent period.
No sellers exited in recent period.
31d · avg $30.30 · 31 Buy Box Wins · stable
16d · avg $55.31 · 0 Buy Box Wins · stable
12d · avg $39.95 · 0 Buy Box Wins · stable
$5.00
Significant · 14.3% below MSRP
Significant erosion — floor is $5.00 (14.3%) below MSRP; the pricing anchor is under real pressure.
2 3P sellers
Controlled
3P activity is limited to 2 sellers — controlled.
Amazon.com
1P · 31 wins · $29.99
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $29.99, and 3P interference is minimal.
Identify sellers below MAP — The lowest price has dropped to $29.99, which is 14.3% below MSRP ($34.99).
Escalate directly with Amazon — The lowest price has dropped to $29.99, which is 14.3% below MSRP ($34.99).