Categories/Face Moisturizers/Prequel Skin AM/PM Modern Moisturizer – Hydrating Face Cream with Peptides, Ceramides & Glycerin for Dry, Sensitive, or Combination Skin – Non-Greasy Moisturizer for Barrier Support
healthy

Buy-box price is 15.1% below MSRP and a 2P seller controls the listing

The Prequel Skin AM/PM Modern Moisturizer – Hydrating Face Cream with Peptides, Ceramides & Glycerin for Dry, Sensitive, or Combination Skin – Non-Greasy Moisturizer for Barrier Support was tracked for 31 day(s). During this period, the Buy Box price ranged from $15.29 to $17.99 against an MSRP/MAP of $18.00. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$15.29

MAX PRICE ($)

$17.99

AVG PRICE ($)

$17.29

EROSION (%)

15.06%

MSRP/MAP ($)

$18.00

Price erosion from MSRP
Moderate15.06% below MSRP
MinimalModerateSevere

The product hit a low of $15.29, following a peak of $17.99 during the tracking period. Compared to its MSRP of $18.00, the floor price reflects a moderate variance of 15.06% erosion.

Tracking window: Jul 1, 2026Jul 31, 2026

Buy box distribution

100%2P
2P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PPrequel Skin· Top
New
$17.99
−$0.01 below MSRP
31d (100%)
0.06%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Prequel Skin AM/PM Modern Moisturizer – Hydrating Face Cream with Peptides, Ceramides & Glycerin for Dry, Sensitive, or Combination Skin – Non-Greasy Moisturizer for Barrier Support is primarily held by Prequel Skin (2P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $18.00
Peak seller pressure1 seller on Jul 1Highest count during tracking window
Price impact at peak−$0.01$18.00$17.99
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $15.29 and $17.99, largely stable over the period. Price opened right at MSRP ($18.00). Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

healthy
Price Erosion

$2.71

Significant15.1% below MSRP

Significant erosion — floor is $2.71 (15.1%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Prequel Skin

Controlled2P · 31 wins

Buy-box is controlled — Prequel Skin (2P) leads with 31 wins at $17.99, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $15.29, which is 15.1% below MSRP ($18.00).

2

Escalate directly with Amazon — The lowest price has dropped to $15.29, which is 15.1% below MSRP ($18.00).

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