Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

Prequel
The Prequel Skin Half and Half Fluid Moisturizer Face Cream. Lightweight Ceramide Peptide Lotion for All Skin Types, including Dry and Sensitive. Hydrating Facial Cream for Women and Men was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $22.09 to $25.99 against an MSRP/MAP of $25.99. The product's pricing health is currently flagged as healthy.
FLOOR PRICE ($)
$22.09
MAX PRICE ($)
$25.99
AVG PRICE ($)
$24.98
MODERATE EROSION
15.01%
MSRP/MAP ($)
$25.99
The product is currently selling at $25.99, following a peak of $25.99 during the tracking period. Compared to its MSRP of $25.99, the current price is at or above MSRP — no erosion detected.
Buy Box Share
2P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
2PPrequel Skin· Top | New | $25.99 +$0.00 | 31(100%) | 0.00% |
Peak Seller Pressure
1 sellers on Jul 1
Price Trend
Stable
Seller Proliferation
→ Stable
0/day avg · 0 net
Buy-box price stayed between $22.09 and $25.99, largely stable over the period. Price opened right at MSRP ($25.99). Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
No new sellers in recent period.
No sellers exited in recent period.
31d · avg $25.01 · 31 Buy Box Wins · stable
$3.90
Significant · 15.0% below MSRP
Significant erosion — floor is $3.90 (15.0%) below MSRP; the pricing anchor is under real pressure.
Clean
Clean
No 3P sellers detected — the channel is clean.
Prequel Skin
2P · 31 wins · $25.99
Buy-box is controlled — Prequel Skin (2P) leads with 31 wins at $25.99, and 3P interference is minimal.
Identify sellers below MAP — The lowest price has dropped to $22.09, which is 15.0% below MSRP ($25.99).
Escalate directly with Amazon — The lowest price has dropped to $22.09, which is 15.0% below MSRP ($25.99).