Categories/Face Moisturizers/PURITO Oat Calming Gel Cream | Face Moisturizer for Blemish Calm & Lightweight Hydration | All skin types, sensitive and blemish-prone skin | Non-Comedogenic | Korean Skincare, 100mL, 3.38 fl.oz

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

critical
amazon.comID B09C1LW874
PURITO Oat Calming Gel Cream | Face Moisturizer for Blemish Calm & Lightweight Hydration | All skin types, sensitive and blemish-prone skin | Non-Comedogenic | Korean Skincare, 100mL, 3.38 fl.oz

PURITO Oat Calming Gel Cream | Face Moisturizer for Blemish Calm & Lightweight Hydration | All skin types, sensitive and blemish-prone skin | Non-Comedogenic | Korean Skincare, 100mL, 3.38 fl.oz

Purito

The PURITO Oat Calming Gel Cream | Face Moisturizer for Blemish Calm & Lightweight Hydration | All skin types, sensitive and blemish-prone skin | Non-Comedogenic | Korean Skincare, 100mL, 3.38 fl.oz was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $13.99 to $18.00 against an MSRP/MAP of $23.00. The product's pricing health is currently flagged as critical.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$13.99

MAX PRICE ($)

$18.00

AVG PRICE ($)

$16.32

SEVERE EROSION

39.17%

MSRP/MAP ($)

$23.00

Price erosion from MSRP39.17% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $13.99, following a peak of $18.00 during the tracking period. Compared to its MSRP of $23.00, the current price reflects a severe variance of 39.2% erosion.

Buy Box Distribution

Buy Box Share

2P100% · 31d

2P leads with 100% of Buy Box days

2P 4 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
2PPURITO KOREA· Top
New
$18.00
$5.00
31(100%)
21.74%
2PJ+E Supply
New
$17.97
$5.03
0(0%)
21.87%
2PCutiemango USA
New
$18.00
$5.00
0(0%)
21.74%
2PARCHE
New
$18.00
$5.00
0(0%)
21.74%
The Buy Box for PURITO Oat Calming Gel Cream | Face Moisturizer for Blemish Calm & Lightweight Hydration | All skin types, sensitive and blemish-prone skin | Non-Comedogenic | Korean Skincare, 100mL, 3.38 fl.oz is primarily held by PURITO KOREA (2P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 4 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $23.00

Peak Seller Pressure

4 sellers on Jul 1

Price Trend

Eroding

Seller Proliferation

Stable

0/day avg · 0 net

Buy-box price declined from $18.00 to $13.99 — a $4.01 drop over 31 days. It entered the period already $5.00 below MSRP ($23.00), before any crowding pressure arrived. Seller count peaked at 4 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (4)
2PPURITO KOREA

31d · avg $16.84 · 31 Buy Box Wins · stable

2PARCHE

31d · avg $18.00 · 0 Buy Box Wins · stable

2PCutiemango USA

31d · avg $18.00 · 0 Buy Box Wins · stable

2PJ+E Supply

31d · avg $17.99 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$9.01

Severe · 39.2% below MSRP

Severe erosion — floor is $9.01 (39.2%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean

Clean

No 3P sellers detected — the channel is clean.

Buy Box

PURITO KOREA

2P · 31 wins · $18.00

Buy-box is controlled — PURITO KOREA (2P) leads with 31 wins at $18.00, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $13.99, which is 39.2% below MSRP ($23.00).

2

Escalate directly with Amazon — The lowest price has dropped to $13.99, which is 39.2% below MSRP ($23.00).