Buy-box price is 39.2% below MSRP and a 2P seller controls the listing
The PURITO Oat Calming Gel Cream | Face Moisturizer for Blemish Calm & Lightweight Hydration | All skin types, sensitive and blemish-prone skin | Non-Comedogenic | Korean Skincare, 100mL, 3.38 fl.oz was tracked for 31 day(s). During this period, the Buy Box price ranged from $13.99 to $18.00 against an MSRP/MAP of $23.00. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$13.99
MAX PRICE ($)
$18.00
AVG PRICE ($)
$16.32
EROSION (%)
39.17%
MSRP/MAP ($)
$23.00
The product hit a low of $13.99, following a peak of $18.00 during the tracking period. Compared to its MSRP of $23.00, the floor price reflects a severe variance of 39.17% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PPURITO KOREA· Top | New | $18.00 −$5.00 below MSRP | 31d (100%) | 21.74% |
2PCutiemango USA | New | $18.00 −$5.00 below MSRP | 0d (0%) | 21.74% |
2PJ+E Supply | New | $17.97 −$5.03 below MSRP | 0d (0%) | 21.87% |
2PARCHE | New | $18.00 −$5.00 below MSRP | 0d (0%) | 21.74% |
The Buy Box for PURITO Oat Calming Gel Cream | Face Moisturizer for Blemish Calm & Lightweight Hydration | All skin types, sensitive and blemish-prone skin | Non-Comedogenic | Korean Skincare, 100mL, 3.38 fl.oz is primarily held by PURITO KOREA (2P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 4 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $18.00 to $13.99 — a $4.01 drop over 31 days. It entered the period already $5.00 below MSRP ($23.00), before any crowding pressure arrived. Seller count peaked at 4 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
critical$9.01
Severe erosion — floor is $9.01 (39.2%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
PURITO KOREA
Buy-box is controlled — PURITO KOREA (2P) leads with 31 wins at $18.00, and 3P interference is minimal.
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