Buy-box price is 5.6% below MSRP and a 2P seller controls the listing
The PURITO Oat Calming Gel Cream | Face Moisturizer for Blemish Calm & Lightweight Hydration | All skin types, sensitive and blemish-prone skin | Non-Comedogenic | Korean Skincare, 100mL, 3.38 fl.oz was tracked for 24 day(s). During this period, the Buy Box price ranged from $17.00 to $18.00 against an MSRP/MAP of $18.00. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$17.00
MAX PRICE ($)
$18.00
AVG PRICE ($)
$17.24
EROSION (%)
5.56%
MSRP/MAP ($)
$18.00
The product hit a low of $17.00, following a peak of $18.00 during the tracking period. Compared to its MSRP of $18.00, the floor price reflects a minimal variance of 5.56% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PPURITO KOREA· Top | New | $17.00 −$1.00 below MSRP | 20d (83%) | 5.56% |
2PCutiemango USA | New | $17.00 −$1.00 below MSRP | 1d (4%) | 5.56% |
2PJ+E Supply | New | $18.00 at MSRP | 0d (0%) | 0.00% |
2PARCHE | New | $17.00 −$1.00 below MSRP | 0d (0%) | 5.56% |
2PSeoul Harbor | New | $17.00 −$1.00 below MSRP | 0d (0%) | 5.56% |
The Buy Box for PURITO Oat Calming Gel Cream | Face Moisturizer for Blemish Calm & Lightweight Hydration | All skin types, sensitive and blemish-prone skin | Non-Comedogenic | Korean Skincare, 100mL, 3.38 fl.oz is primarily held by PURITO KOREA (2P) with a 95% share, winning the Buy Box for 20 out of 24 tracked days. Only 2 of 5 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $18.00 to $17.00 — a $1.00 drop over 24 days. Price opened right at MSRP ($18.00). Seller count peaked at 4 on 09/07, easing off since — adding -3 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
healthy$1.00
Moderate erosion — floor price is $1.00 (5.6%) below MSRP and slipping.
Clean Channel
No 3P sellers detected — the channel is clean.
PURITO KOREA
Buy-box is controlled — PURITO KOREA (2P) leads with 20 wins at $17.00, and 3P interference is minimal.
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