Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

Purito
The PURITO Oat Calming Gel Cream | Face Moisturizer for Blemish Calm & Lightweight Hydration | All skin types, sensitive and blemish-prone skin | Non-Comedogenic | Korean Skincare, 100mL, 3.38 fl.oz was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $13.99 to $18.00 against an MSRP/MAP of $23.00. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$13.99
MAX PRICE ($)
$18.00
AVG PRICE ($)
$16.32
SEVERE EROSION
39.17%
MSRP/MAP ($)
$23.00
The product is currently selling at $13.99, following a peak of $18.00 during the tracking period. Compared to its MSRP of $23.00, the current price reflects a severe variance of 39.2% erosion.
Buy Box Share
2P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
2PPURITO KOREA· Top | New | $18.00 −$5.00 | 31(100%) | 21.74% |
2PJ+E Supply | New | $17.97 −$5.03 | 0(0%) | 21.87% |
2PCutiemango USA | New | $18.00 −$5.00 | 0(0%) | 21.74% |
2PARCHE | New | $18.00 −$5.00 | 0(0%) | 21.74% |
Peak Seller Pressure
4 sellers on Jul 1
Price Trend
Eroding
Seller Proliferation
→ Stable
0/day avg · 0 net
Buy-box price declined from $18.00 to $13.99 — a $4.01 drop over 31 days. It entered the period already $5.00 below MSRP ($23.00), before any crowding pressure arrived. Seller count peaked at 4 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
No new sellers in recent period.
No sellers exited in recent period.
31d · avg $16.84 · 31 Buy Box Wins · stable
31d · avg $18.00 · 0 Buy Box Wins · stable
31d · avg $18.00 · 0 Buy Box Wins · stable
31d · avg $17.99 · 0 Buy Box Wins · stable
$9.01
Severe · 39.2% below MSRP
Severe erosion — floor is $9.01 (39.2%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean
Clean
No 3P sellers detected — the channel is clean.
PURITO KOREA
2P · 31 wins · $18.00
Buy-box is controlled — PURITO KOREA (2P) leads with 31 wins at $18.00, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $13.99, which is 39.2% below MSRP ($23.00).
Escalate directly with Amazon — The lowest price has dropped to $13.99, which is 39.2% below MSRP ($23.00).