Categories/Face Moisturizers/RoC Hydration+ Moisturizer, with with Hyaluronic Acid and Collagen Proteins, 1.7oz

Beauty > Dermatologist Recommended > Dermatologist Recommended Skin Concerns > Dermatologist Recommended Dry Skin > Dermatologist Recommended Face Moisturizers Dry Skin

healthy
walmart.comID 5737019926
RoC Hydration+ Moisturizer, with with Hyaluronic Acid and Collagen Proteins, 1.7oz

RoC Hydration+ Moisturizer, with with Hyaluronic Acid and Collagen Proteins, 1.7oz

Roc

The RoC Hydration+ Moisturizer, with with Hyaluronic Acid and Collagen Proteins, 1.7oz was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price was $24.97 against an MSRP/MAP of $24.97. The product's pricing health is currently flagged as healthy.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$24.97

MAX PRICE ($)

$24.97

AVG PRICE ($)

$24.97

MINIMAL EROSION

0.00%

MSRP/MAP ($)

$24.97

Price erosion from MSRP0.00% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $24.97, following a peak of $24.97 during the tracking period. Compared to its MSRP of $24.97, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 30d

1P leads with 100% of Buy Box days

1P 1 seller3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$24.97
+$0.00
30(100%)
0.00%
3PSeller Better Inc
New
$23.96
−$1.01
0(0%)
4.04%
The Buy Box for RoC Hydration+ Moisturizer, with with Hyaluronic Acid and Collagen Proteins, 1.7oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $24.97

Peak Seller Pressure

2 sellers on Jul 4

Price held at $24.97

Price Trend

Stable

0.0% recovery vs floor

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +1 on 07/04

Buy-box price held flat at $24.97 throughout the tracking period. Price opened right at MSRP ($24.97). Seller count peaked at 2 on 07/04 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

Watchlist

  • 1 seller exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (1)
3PSeller Better Inc

Last Jul 13 · $23.96 · 0 Buy Box Wins

Persistent (1)
1PWalmart.com

30d · avg $24.97 · 30 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

At MSRP

Intact

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

1 3P sellers

Controlled · 1 exited

3P activity is limited to 1 seller — controlled, though 1 have since exited.

Buy Box

Walmart.com

1P · 30 wins · $24.97

Buy-box is controlled — Walmart.com (1P) leads with 30 wins at $24.97, and 3P interference is minimal.

Recommended Actions
1

Channel health is stable — maintain current monitoring cadence and review pricing quarterly.