Buy-box price is 22.2% below MSRP and a 1P seller controls the listing
The RoC Retinol Correxion Max Daily Hydration Anti-Aging Face Moisturizer with Hyaluronic Acid, Oil Free Skin Care Cream for Fine Lines, Dark Spots, Post-Acne Scars, Retinol Moisturizer, 1.7 Ounces was tracked for 31 day(s). During this period, the Buy Box price ranged from $27.21 to $28.47 against an MSRP/MAP of $34.99. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$27.21
MAX PRICE ($)
$28.47
AVG PRICE ($)
$27.49
EROSION (%)
22.23%
MSRP/MAP ($)
$34.99
The product hit a low of $27.21, following a peak of $28.47 during the tracking period. Compared to its MSRP of $34.99, the floor price reflects a severe variance of 22.23% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $27.21 −$7.78 below MSRP | 31d (100%) | 22.23% |
The Buy Box for RoC Retinol Correxion Max Daily Hydration Anti-Aging Face Moisturizer with Hyaluronic Acid, Oil Free Skin Care Cream for Fine Lines, Dark Spots, Post-Acne Scars, Retinol Moisturizer, 1.7 Ounces is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.
Seller density vs. price erosion
Buy-box price stayed between $27.21 and $28.47, largely stable over the period. It entered the period already $7.78 below MSRP ($34.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
at risk$7.78
Severe erosion — floor is $7.78 (22.2%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $27.21, and 3P interference is minimal.
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