Buy-box price is 24.0% below MSRP and a 1P seller controls the listing
The RoC Retinol Correxion Max Daily Hydration Anti-Aging Face Moisturizer with Hyaluronic Acid, Oil Free Skin Care Cream for Fine Lines, Dark Spots, Post-Acne Scars, Retinol Moisturizer, 1.7 Ounces was tracked for 24 day(s). During this period, the Buy Box price ranged from $26.59 to $28.47 against an MSRP/MAP of $34.99. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$26.59
MAX PRICE ($)
$28.47
AVG PRICE ($)
$27.57
EROSION (%)
24.01%
MSRP/MAP ($)
$34.99
The product hit a low of $26.59, following a peak of $28.47 during the tracking period. Compared to its MSRP of $34.99, the floor price reflects a severe variance of 24.01% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $26.59 −$8.40 below MSRP | 24d (100%) | 24.01% |
The Buy Box for RoC Retinol Correxion Max Daily Hydration Anti-Aging Face Moisturizer with Hyaluronic Acid, Oil Free Skin Care Cream for Fine Lines, Dark Spots, Post-Acne Scars, Retinol Moisturizer, 1.7 Ounces is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days.
Seller density vs. price erosion
Buy-box price declined from $28.47 to $26.59 — a $1.88 drop over 24 days. It entered the period already $6.52 below MSRP ($34.99), before any crowding pressure arrived. Seller count peaked at 1 on 09/07 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
at risk$8.40
Severe erosion — floor is $8.40 (24.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $26.59, and 3P interference is minimal.
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