Categories/Face Moisturizers/St. Ives Face Moisturizer Cream, Collagen and Elastin, Renewing Facial Moisturizer for Women, Paraben Free, Dermatologist Tested Daily Moisturizing for Dry Skin Cruelty Free, 10 oz
critical

Buy-box price is 0.0% below MSRP and a 1P seller controls the listing

The St. Ives Face Moisturizer Cream, Collagen and Elastin, Renewing Facial Moisturizer for Women, Paraben Free, Dermatologist Tested Daily Moisturizing for Dry Skin Cruelty Free, 10 oz was tracked for 24 day(s). During this period, the Buy Box price was $7.29 against an MSRP/MAP of $7.29. The product's pricing health is currently flagged as critical.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$7.29

MAX PRICE ($)

$7.29

AVG PRICE ($)

$7.29

EROSION (%)

0.00%

MSRP/MAP ($)

$7.29

Price erosion from MSRP
Minimal0.00% below MSRP
MinimalModerateSevere

The product held steady at $7.29 throughout the tracking period. The floor price held at or above its MSRP of $7.29, showing no erosion during the period.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

88%1P
1P · 1 seller, 88% share2P · 2 sellers, 13% share3P · 11 sellers, 0% share
Sellers won
2 of 14tracked sellers
Changed hands
4 timesover 24 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$7.29
at MSRP
21d (88%)
0.00%
2PJohn's Great Goods
New
$7.29
at MSRP
3d (13%)
0.00%
3PPremier Retail Solutions
New
$12.75
+$5.46 above MSRP
0d (0%)
-74.90%
3Pgreat quality products...
New
$14.22
+$6.93 above MSRP
0d (0%)
-95.06%
3PMyreliablemart
New
$9.98
+$2.69 above MSRP
0d (0%)
-36.90%
3POTCRx4u
New
$9.66
+$2.37 above MSRP
0d (0%)
-32.51%
3PYes Cart Inc
New
$14.29
+$7.00 above MSRP
0d (0%)
-96.02%
3PRST Deals
New
$9.74
+$2.45 above MSRP
0d (0%)
-33.61%
3PSellLogic
New
$14.80
+$7.51 above MSRP
0d (0%)
-103.02%
3PHey Pharma
New
$13.27
+$5.98 above MSRP
0d (0%)
-82.03%
3PI Buy Direct
New
$10.24
+$2.95 above MSRP
0d (0%)
-40.47%
3PWisermerchant
New
$14.41
+$7.12 above MSRP
0d (0%)
-97.67%
2PRGM GROUP
New
$8.76
+$1.47 above MSRP
0d (0%)
-20.16%
3PGO SHOP INC
New
$14.04
+$6.75 above MSRP
0d (0%)
-92.59%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for St. Ives Face Moisturizer Cream, Collagen and Elastin, Renewing Facial Moisturizer for Women, Paraben Free, Dermatologist Tested Daily Moisturizing for Dry Skin Cruelty Free, 10 oz is primarily held by Amazon.com (1P) with a 88% share, winning the Buy Box for 21 out of 24 tracked days. Only 2 of 14 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $7.29
Peak seller pressure14 sellers on Sep 19Highest count during tracking window
Price impact at peak$0.00$7.29 → $7.29
Price trendStableBased on trailing 30 days
Seller proliferation↓ Decreasing-0.1/day avg · -2 net

Buy-box price held flat at $7.29 throughout the tracking period. Price opened right at MSRP ($7.29). Seller count peaked at 14 on 09/19, easing off since — adding -2 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period

3 persistent 3P sellers actively cutting prices — driving ongoing erosion.

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (14)

Key Findings

critical
Price Erosion

$0.00

Intact0% below MSRP

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

11 3P Sellers

SwarmingStable

11 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

Controlled1P · 21 wins

Buy-box is controlled — Amazon.com (1P) leads with 21 wins at $7.29, and 3P interference is minimal.

Recommended Actions
1

Audit distribution channels — 11 active 3P sellers detected, indicating widespread distribution issues.

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