Categories/Face Moisturizers/St. Ives Face Moisturizer Cream, Collagen and Elastin, Renewing Facial Moisturizer for Women, Paraben Free, Dermatologist Tested Daily Moisturizing for Dry Skin Cruelty Free, 10 oz

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

critical
amazon.comID B000UVZU1S
St. Ives Face Moisturizer Cream, Collagen and Elastin, Renewing Facial Moisturizer for Women, Paraben Free, Dermatologist Tested Daily Moisturizing for Dry Skin Cruelty Free, 10 oz

St. Ives Face Moisturizer Cream, Collagen and Elastin, Renewing Facial Moisturizer for Women, Paraben Free, Dermatologist Tested Daily Moisturizing for Dry Skin Cruelty Free, 10 oz

St. Ives

The St. Ives Face Moisturizer Cream, Collagen and Elastin, Renewing Facial Moisturizer for Women, Paraben Free, Dermatologist Tested Daily Moisturizing for Dry Skin Cruelty Free, 10 oz was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $7.28 to $7.29 against an MSRP/MAP of $7.29. The product's pricing health is currently flagged as critical.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$7.28

MAX PRICE ($)

$7.29

AVG PRICE ($)

$7.29

MINIMAL EROSION

0.14%

MSRP/MAP ($)

$7.29

Price erosion from MSRP0.14% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $7.28, following a peak of $7.29 during the tracking period. Compared to its MSRP of $7.29, the current price reflects a minimal variance of 0.1% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller2P 5 sellers3P 11 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$7.28
−$0.01
31(100%)
0.14%
2PgreenBulk
New
$7.29
+$0.00
0(0%)
0.00%
3PHey Pharma
New
$13.27
+$5.98
0(0%)
-82.03%
3PYes Cart Inc
New
$13.91
+$6.62
0(0%)
-90.81%
3PSellLogic
New
$15.64
+$8.35
0(0%)
-114.54%
2PJohn's Great Goods
New
$7.28
−$0.01
0(0%)
0.14%
3PMyreliablemart
New
$8.94
+$1.65
0(0%)
-22.63%
3PPremier Retail Solutions
New
$12.75
+$5.46
0(0%)
-74.90%
3POTCRx4u
New
$9.57
+$2.28
0(0%)
-31.28%
3Pgreat quality products...
New
$15.30
+$8.01
0(0%)
-109.88%
2PRGM GROUP
New
$8.63
+$1.34
0(0%)
-18.38%
2PPathway Products LLC
New
$8.01
+$0.72
0(0%)
-9.88%
2PCloud-Kart
New
$8.62
+$1.33
0(0%)
-18.24%
3PRST Deals
New
$9.75
+$2.46
0(0%)
-33.74%
3PI Buy Direct
New
$11.53
+$4.24
0(0%)
-58.16%
3PWisermerchant
New
$13.09
+$5.80
0(0%)
-79.56%
3PGO SHOP INC
New
$15.30
+$8.01
0(0%)
-109.88%
The Buy Box for St. Ives Face Moisturizer Cream, Collagen and Elastin, Renewing Facial Moisturizer for Women, Paraben Free, Dermatologist Tested Daily Moisturizing for Dry Skin Cruelty Free, 10 oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 17 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $7.29

Peak Seller Pressure

16 sellers on Jul 23

Dropped to $7.28

Price Impact At Peak

$0.01 drop

$7.29 → $7.28

Price Trend

Stable

Seller Proliferation

→ Stable

+0.07/day avg · +2 net

Peak +4 on 07/23

Buy-box price held flat at $7.29 throughout the tracking period. Price opened right at MSRP ($7.29). Seller count peaked at 16 on 07/23 — adding +2 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

Watchlist

  • 4 persistent 3P sellers actively cutting prices — driving ongoing erosion.
  • 4 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (4)
3PRST Deals

Last Jul 28 · $9.75 · 0 Buy Box Wins

2PCloud-Kart

Last Jul 27 · $8.62 · 0 Buy Box Wins

2PPathway Products LLC

Last Jul 25 · $8.01 · 0 Buy Box Wins

2PgreenBulk

Last Jul 25 · $7.29 · 0 Buy Box Wins

Persistent (13)
1PAmazon.com

31d · avg $7.29 · 31 Buy Box Wins · stable

3POTCRx4u

31d · avg $13.38 · 0 Buy Box Wins · ↓ falling

3Pgreat quality products...

31d · avg $14.95 · 0 Buy Box Wins · stable

3PHey Pharma

31d · avg $13.44 · 0 Buy Box Wins · stable

3PYes Cart Inc

31d · avg $14.10 · 0 Buy Box Wins · stable

3PSellLogic

31d · avg $15.39 · 0 Buy Box Wins · ↑ rising

3PI Buy Direct

31d · avg $12.08 · 0 Buy Box Wins · ↓ falling

3PWisermerchant

31d · avg $13.03 · 0 Buy Box Wins · ↓ falling

3PMyreliablemart

31d · avg $9.46 · 0 Buy Box Wins · ↓ falling

3PGO SHOP INC

31d · avg $14.79 · 0 Buy Box Wins · stable

3PPremier Retail Solutions

26d · avg $12.75 · 0 Buy Box Wins · stable

2PRGM GROUP

9d · avg $8.63 · 0 Buy Box Wins · stable

2PJohn's Great Goods

9d · avg $7.28 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$0.01

Minimal · 0.1% below MSRP

Pricing is largely holding — floor sits $0.01 (0.1%) below MSRP, minor drift within an acceptable range.

Seller Activity

11 3P sellers

Swarming · 4 exited

11 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

1P · 31 wins · $7.28

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $7.28, and 3P interference is minimal.

Recommended Actions
1

Audit distribution channels — 11 active 3P sellers detected, indicating widespread distribution issues.