Buy-box price is 0.1% below MSRP and a 1P seller controls the listing
The St. Ives Face Moisturizer Cream, Collagen and Elastin, Renewing Facial Moisturizer for Women, Paraben Free, Dermatologist Tested Daily Moisturizing for Dry Skin Cruelty Free, 10 oz was tracked for 31 day(s). During this period, the Buy Box price ranged from $7.28 to $7.29 against an MSRP/MAP of $7.29. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$7.28
MAX PRICE ($)
$7.29
AVG PRICE ($)
$7.29
EROSION (%)
0.14%
MSRP/MAP ($)
$7.29
The product hit a low of $7.28, following a peak of $7.29 during the tracking period. Compared to its MSRP of $7.29, the floor price reflects a minimal variance of 0.14% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $7.28 −$0.01 below MSRP | 31d (100%) | 0.14% |
3PYes Cart Inc | New | $13.91 +$6.62 above MSRP | 0d (0%) | -90.81% |
2PRGM GROUP | New | $8.63 +$1.34 above MSRP | 0d (0%) | -18.38% |
3POTCRx4u | New | $9.57 +$2.28 above MSRP | 0d (0%) | -31.28% |
3PSellLogic | New | $15.64 +$8.35 above MSRP | 0d (0%) | -114.54% |
3PI Buy Direct | New | $11.53 +$4.24 above MSRP | 0d (0%) | -58.16% |
3PMyreliablemart | New | $8.94 +$1.65 above MSRP | 0d (0%) | -22.63% |
2PgreenBulk | New | $7.29 at MSRP | 0d (0%) | 0.00% |
3PGO SHOP INC | New | $15.30 +$8.01 above MSRP | 0d (0%) | -109.88% |
2PJohn's Great Goods | New | $7.28 −$0.01 below MSRP | 0d (0%) | 0.14% |
3PWisermerchant | New | $13.09 +$5.80 above MSRP | 0d (0%) | -79.56% |
3PHey Pharma | New | $13.27 +$5.98 above MSRP | 0d (0%) | -82.03% |
3PPremier Retail Solutions | New | $12.75 +$5.46 above MSRP | 0d (0%) | -74.90% |
2PPathway Products LLC | New | $8.01 +$0.72 above MSRP | 0d (0%) | -9.88% |
3PRST Deals | New | $9.75 +$2.46 above MSRP | 0d (0%) | -33.74% |
2PCloud-Kart | New | $8.62 +$1.33 above MSRP | 0d (0%) | -18.24% |
3Pgreat quality products... | New | $15.30 +$8.01 above MSRP | 0d (0%) | -109.88% |
The Buy Box for St. Ives Face Moisturizer Cream, Collagen and Elastin, Renewing Facial Moisturizer for Women, Paraben Free, Dermatologist Tested Daily Moisturizing for Dry Skin Cruelty Free, 10 oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 17 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $7.29 throughout the tracking period. Price opened right at MSRP ($7.29). Seller count peaked at 16 on 07/23 — adding +2 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
5 persistent 3P sellers actively cutting prices — driving ongoing erosion.
1 3P seller exited the listing — channel cleanup signal.
4 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$0.01
Pricing is largely holding — floor sits $0.01 (0.1%) below MSRP, minor drift within an acceptable range.
11 3P Sellers
11 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $7.28, and 3P interference is minimal.
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