Buy-box price is 16.4% below MSRP and a 1P seller controls the listing
The Vanicream Moisturizing Skin Cream with Pump Dispenser - 16 fl oz (1 lb) - Moisturizer Formulated Without Common Irritants for Those with Sensitive Skin was tracked for 24 day(s). During this period, the Buy Box price ranged from $12.12 to $13.56 against an MSRP/MAP of $14.49. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$12.12
MAX PRICE ($)
$13.56
AVG PRICE ($)
$13.50
EROSION (%)
16.36%
MSRP/MAP ($)
$14.49
The product hit a low of $12.12, following a peak of $13.56 during the tracking period. Compared to its MSRP of $14.49, the floor price reflects a moderate variance of 16.36% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $13.56 −$0.93 below MSRP | 24d (100%) | 6.42% |
3PAllThatUNeed | New | $28.95 +$14.46 above MSRP | 0d (0%) | -99.79% |
3Pgreat quality products... | New | $25.82 +$11.33 above MSRP | 0d (0%) | -78.19% |
3PPharmacyStoreStruff | New | $25.25 +$10.76 above MSRP | 0d (0%) | -74.26% |
3PNKAM | New | $25.99 +$11.50 above MSRP | 0d (0%) | -79.37% |
3PNew Road Health Supply | New | $28.39 +$13.90 above MSRP | 0d (0%) | -95.93% |
3PVitabox | New | $17.34 +$2.85 above MSRP | 0d (0%) | -19.67% |
3Pepharmastore | New | $22.94 +$8.45 above MSRP | 0d (0%) | -58.32% |
3POTC Drugstore Online | New | $13.56 −$0.93 below MSRP | 0d (0%) | 6.42% |
3PHonest Medical | New | $26.72 +$12.23 above MSRP | 0d (0%) | -84.40% |
3PI Buy Direct | New | $19.90 +$5.41 above MSRP | 0d (0%) | -37.34% |
3PHey Pharma | New | $25.20 +$10.71 above MSRP | 0d (0%) | -73.91% |
3PWisermerchant | New | $20.92 +$6.43 above MSRP | 0d (0%) | -44.38% |
3PThrifty White Health Essentials | New | $19.80 +$5.31 above MSRP | 0d (0%) | -36.65% |
3PiHerb | New | $20.83 +$6.34 above MSRP | 0d (0%) | -43.75% |
3PNYHealthbeauty | New | $25.69 +$11.20 above MSRP | 0d (0%) | -77.29% |
3PMr. Medical | New | $21.87 +$7.38 above MSRP | 0d (0%) | -50.93% |
3PHerbsDaily | New | $26.49 +$12.00 above MSRP | 0d (0%) | -82.82% |
The Buy Box for Vanicream Moisturizing Skin Cream with Pump Dispenser - 16 fl oz (1 lb) - Moisturizer Formulated Without Common Irritants for Those with Sensitive Skin is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 18 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $12.12 and $13.56, largely stable over the period. It entered the period already $0.93 below MSRP ($14.49), before any crowding pressure arrived. Seller count peaked at 18 on 09/09, easing off since — adding -2 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
3 3P sellers exited the listing — channel cleanup signal.
3 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$2.37
Significant erosion — floor is $2.37 (16.4%) below MSRP; the pricing anchor is under real pressure.
17 3P Sellers
17 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $13.56, and 3P interference is minimal.
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