Buy-box price is 38.5% below MSRP and a 1P seller controls the listing
The Vanicream Moisturizing Skin Cream with Pump Dispenser - 16 fl oz (1 lb) - Moisturizer Formulated Without Common Irritants for Those with Sensitive Skin was tracked for 31 day(s). During this period, the Buy Box price was $13.56 against an MSRP/MAP of $22.05. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$13.56
MAX PRICE ($)
$13.56
AVG PRICE ($)
$13.56
EROSION (%)
38.50%
MSRP/MAP ($)
$22.05
The product held steady at $13.56 throughout the tracking period. Compared to its MSRP of $22.05, the floor price reflects a severe variance of 38.50% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $13.56 −$8.49 below MSRP | 31d (100%) | 38.50% |
3PAllThatUNeed | New | $28.95 +$6.90 above MSRP | 0d (0%) | -31.29% |
3PHerbsDaily | New | $26.65 +$4.60 above MSRP | 0d (0%) | -20.86% |
3PPharmacyStoreStruff | New | $25.88 +$3.83 above MSRP | 0d (0%) | -17.37% |
3PMr. Medical | New | $21.87 −$0.18 below MSRP | 0d (0%) | 0.82% |
3PThrifty White Health Essentials | New | $18.58 −$3.47 below MSRP | 0d (0%) | 15.74% |
3PI Buy Direct | New | $29.10 +$7.05 above MSRP | 0d (0%) | -31.97% |
3PiHerb | New | $21.18 −$0.87 below MSRP | 0d (0%) | 3.95% |
3PVitabox | New | $17.34 −$4.71 below MSRP | 0d (0%) | 21.36% |
3PNew Road Health Supply | New | $28.39 +$6.34 above MSRP | 0d (0%) | -28.75% |
3PNKAM | New | $25.99 +$3.94 above MSRP | 0d (0%) | -17.87% |
3POTC Drugstore Online | New | $13.56 −$8.49 below MSRP | 0d (0%) | 38.50% |
3PWisermerchant | New | $20.92 −$1.13 below MSRP | 0d (0%) | 5.12% |
3PNYHealthbeauty | New | $25.69 +$3.64 above MSRP | 0d (0%) | -16.51% |
3PHey Pharma | New | $25.20 +$3.15 above MSRP | 0d (0%) | -14.29% |
3Pepharmastore | New | $22.94 +$0.89 above MSRP | 0d (0%) | -4.04% |
3PHonest Medical | New | $25.31 +$3.26 above MSRP | 0d (0%) | -14.78% |
3Pgreat quality products... | New | $22.53 +$0.48 above MSRP | 0d (0%) | -2.18% |
The Buy Box for Vanicream Moisturizing Skin Cream with Pump Dispenser - 16 fl oz (1 lb) - Moisturizer Formulated Without Common Irritants for Those with Sensitive Skin is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 18 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $13.56 throughout the tracking period. It entered the period already $8.49 below MSRP ($22.05), before any crowding pressure arrived. Seller count peaked at 18 on 07/05, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
2 persistent 3P sellers actively cutting prices — driving ongoing erosion.
2 3P sellers exited the listing — channel cleanup signal.
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$8.49
Severe erosion — floor is $8.49 (38.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
17 3P Sellers
17 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $13.56, and 3P interference is minimal.
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