Categories/Face Moisturizers/Vanicream Moisturizing Skin Cream with Pump Dispenser - 16 fl oz (1 lb) - Moisturizer Formulated Without Common Irritants for Those with Sensitive Skin

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

critical
amazon.comID B000NWGCZ2
Vanicream Moisturizing Skin Cream with Pump Dispenser - 16 fl oz (1 lb) - Moisturizer Formulated Without Common Irritants for Those with Sensitive Skin

Vanicream Moisturizing Skin Cream with Pump Dispenser - 16 fl oz (1 lb) - Moisturizer Formulated Without Common Irritants for Those with Sensitive Skin

Vanicream

The Vanicream Moisturizing Skin Cream with Pump Dispenser - 16 fl oz (1 lb) - Moisturizer Formulated Without Common Irritants for Those with Sensitive Skin was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price was $13.56 against an MSRP/MAP of $22.05. The product's pricing health is currently flagged as critical.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$13.56

MAX PRICE ($)

$13.56

AVG PRICE ($)

$13.56

SEVERE EROSION

38.50%

MSRP/MAP ($)

$22.05

Price erosion from MSRP38.50% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $13.56, following a peak of $13.56 during the tracking period. Compared to its MSRP of $22.05, the current price reflects a severe variance of 38.5% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller3P 17 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$13.56
−$8.49
31(100%)
38.50%
3PVitabox
New
$17.34
−$4.71
0(0%)
21.36%
3PPharmacyStoreStruff
New
$25.88
+$3.83
0(0%)
-17.37%
3PHey Pharma
New
$25.20
+$3.15
0(0%)
-14.29%
3PNKAM
New
$25.99
+$3.94
0(0%)
-17.87%
3PHerbsDaily
New
$26.65
+$4.60
0(0%)
-20.86%
3POTC Drugstore Online
New
$13.56
−$8.49
0(0%)
38.50%
3PNew Road Health Supply
New
$28.39
+$6.34
0(0%)
-28.75%
3PThrifty White Health Essentials
New
$18.58
−$3.47
0(0%)
15.74%
3PMr. Medical
New
$21.87
−$0.18
0(0%)
0.82%
3Pgreat quality products...
New
$22.53
+$0.48
0(0%)
-2.18%
3PiHerb
New
$21.18
−$0.87
0(0%)
3.95%
3PNYHealthbeauty
New
$25.69
+$3.64
0(0%)
-16.51%
3PWisermerchant
New
$20.92
−$1.13
0(0%)
5.12%
3PI Buy Direct
New
$29.10
+$7.05
0(0%)
-31.97%
3PAllThatUNeed
New
$28.95
+$6.90
0(0%)
-31.29%
3PHonest Medical
New
$25.31
+$3.26
0(0%)
-14.78%
3Pepharmastore
New
$22.94
+$0.89
0(0%)
-4.04%
The Buy Box for Vanicream Moisturizing Skin Cream with Pump Dispenser - 16 fl oz (1 lb) - Moisturizer Formulated Without Common Irritants for Those with Sensitive Skin is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 18 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $22.05

Peak Seller Pressure

18 sellers on Jul 5

Price held at $13.56

Price Trend

Stable

Seller Proliferation

→ Stable

-0.03/day avg · -1 net

Peak +1 on 07/05

Buy-box price held flat at $13.56 throughout the tracking period. It entered the period already $8.49 below MSRP ($22.05), before any crowding pressure arrived. Seller count peaked at 18 on 07/05, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

Watchlist

  • 2 persistent 3P sellers actively cutting prices — driving ongoing erosion.
  • 2 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (2)
3PNKAM

Last Jul 27 · $25.99 · 0 Buy Box Wins

3PAllThatUNeed

Last Jul 28 · $28.95 · 0 Buy Box Wins

Persistent (16)
1PAmazon.com

31d · avg $13.56 · 31 Buy Box Wins · stable

3PVitabox

31d · avg $17.52 · 0 Buy Box Wins · stable

3Pgreat quality products...

31d · avg $23.30 · 0 Buy Box Wins · ↓ falling

3PPharmacyStoreStruff

31d · avg $25.38 · 0 Buy Box Wins · stable

3PHey Pharma

31d · avg $25.45 · 0 Buy Box Wins · stable

3PiHerb

31d · avg $21.18 · 0 Buy Box Wins · stable

3PMr. Medical

31d · avg $21.87 · 0 Buy Box Wins · stable

3PHerbsDaily

31d · avg $26.65 · 0 Buy Box Wins · stable

3PI Buy Direct

31d · avg $28.91 · 0 Buy Box Wins · stable

3PNYHealthbeauty

31d · avg $25.69 · 0 Buy Box Wins · stable

3PWisermerchant

31d · avg $20.86 · 0 Buy Box Wins · ↑ rising

3PThrifty White Health Essentials

31d · avg $18.58 · 0 Buy Box Wins · stable

3PHonest Medical

31d · avg $26.83 · 0 Buy Box Wins · ↓ falling

3Pepharmastore

31d · avg $22.94 · 0 Buy Box Wins · stable

3POTC Drugstore Online

30d · avg $13.56 · 0 Buy Box Wins · stable

3PNew Road Health Supply

24d · avg $28.39 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$8.49

Severe · 38.5% below MSRP

Severe erosion — floor is $8.49 (38.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

17 3P sellers

Swarming · 2 exited

17 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

1P · 31 wins · $13.56

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $13.56, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $13.56, which is 38.5% below MSRP ($22.05).

2

Audit distribution channels — 17 active 3P sellers detected, indicating widespread distribution issues.

3

Escalate directly with Amazon — The lowest price has dropped to $13.56, which is 38.5% below MSRP ($22.05).