Buy-box price is 34.5% below MSRP and a 1P seller controls the listing
The Apple AirPods 4 Wireless Earbuds, Bluetooth Headphones, Personalized Spatial Audio, Sweat and Water Resistant, USB-C Charging Case, H2 Chip, Up to 30 Hours of Battery Life, Effortless Setup for iPhone was tracked for 30 day(s). During this period, the Buy Box price ranged from $84.55 to $99.00 against an MSRP/MAP of $129.00. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$84.55
MAX PRICE ($)
$99.00
AVG PRICE ($)
$95.88
EROSION (%)
34.46%
MSRP/MAP ($)
$129.00
The product hit a low of $84.55, following a peak of $99.00 during the tracking period. Compared to its MSRP of $129.00, the floor price reflects a severe variance of 34.46% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $89.00 −$40.00 below MSRP | 20d (67%) | 31.01% |
2PAmazon Resale | New | $82.03 −$46.97 below MSRP | 9d (30%) | 36.41% |
3PExpercom - Apple Premier Partner | New | $139.00 +$10.00 above MSRP | 0d (0%) | -7.75% |
3PAdorama | New | $138.00 +$9.00 above MSRP | 0d (0%) | -6.98% |
3PDataVision Computer Video | New | $137.00 +$8.00 above MSRP | 0d (0%) | -6.20% |
3P6ave | New | $144.28 +$15.28 above MSRP | 0d (0%) | -11.84% |
The Buy Box for Apple AirPods 4 Wireless Earbuds, Bluetooth Headphones, Personalized Spatial Audio, Sweat and Water Resistant, USB-C Charging Case, H2 Chip, Up to 30 Hours of Battery Life, Effortless Setup for iPhone is primarily held by Amazon.com (1P) with a 69% share, winning the Buy Box for 20 out of 30 tracked days. Only 2 of 6 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $99.00 to $84.55 — a $14.45 drop over 30 days. It entered the period already $30.00 below MSRP ($129.00), before any crowding pressure arrived. Seller count peaked at 6 on 09/11 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 30-day tracking period
2 persistent 3P sellers actively cutting prices — driving ongoing erosion.
No new sellers in recent period
No sellers exited in recent period
Key Findings
critical$44.45
Severe erosion — floor is $44.45 (34.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
4 3P Sellers
4 third-party sellers active — channel showing crowding pressure.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 20 wins at $89.00, and 3P interference is minimal.
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