Categories/Headphones/Apple AirPods Max 2 Wireless Over-Ear Headphones, Active Noise Cancellation, Adaptive Audio, Personalized Spatial Audio, Live Translation, Bluetooth Headphones – Purple with AppleCare+ (2 years)
at risk

Buy-box price is 21.4% below MSRP and a 1P seller controls the listing

Apple AirPods Max 2 Wireless Over-Ear Headphones, Active Noise Cancellation, Adaptive Audio, Personalized Spatial Audio, Live Translation, Bluetooth Headphones – Purple with AppleCare+ (2 years)

Apple AirPods Max 2 Wireless Over-Ear Headphones, Active Noise Cancellation, Adaptive Audio, Personalized Spatial Audio, Live Translation, Bluetooth Headphones – Purple with AppleCare+ (2 years)

Apple·
ID B0GSXB5ZVW

The Apple AirPods Max 2 Wireless Over-Ear Headphones, Active Noise Cancellation, Adaptive Audio, Personalized Spatial Audio, Live Translation, Bluetooth Headphones – Purple with AppleCare+ (2 years) was tracked for 30 day(s). During this period, the Buy Box price ranged from $478.00 to $588.00 against an MSRP/MAP of $608.00. The product's pricing health is currently flagged as at risk.

Tracked 31 days · past 30-day window
Last updated Aug 31, 2026

Price Overview

FLOOR PRICE ($)

$478.00

MAX PRICE ($)

$588.00

AVG PRICE ($)

$505.33

EROSION (%)

21.38%

MSRP/MAP ($)

$608.00

Price erosion from MSRP
Severe21.38% below MSRP
MinimalModerateSevere

The product hit a low of $478.00, following a peak of $588.00 during the tracking period. Compared to its MSRP of $608.00, the floor price reflects a severe variance of 21.38% erosion.

Tracking window: Aug 1, 2026 – Aug 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$538.00
−$70.00 below MSRP
30d (100%)
11.51%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Apple AirPods Max 2 Wireless Over-Ear Headphones, Active Noise Cancellation, Adaptive Audio, Personalized Spatial Audio, Live Translation, Bluetooth Headphones – Purple with AppleCare+ (2 years) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $608.00
Peak seller pressure1 seller on Aug 1Highest count during tracking window
Price impact at peak−$100.00$608.00 → $508.00
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price fell to a floor of $478.00 before recovering to $538.00. It entered the period already $100.00 below MSRP ($608.00), before any crowding pressure arrived. Seller count peaked at 1 on 08/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Aug 29 vs last 3 days of 30-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

at risk
Price Erosion

$130.00

Severe21.4% below MSRP

Severe erosion — floor is $130.00 (21.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

Controlled1P · 30 wins

Buy-box is controlled — Amazon.com (1P) leads with 30 wins at $538.00, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $478.00, which is 21.4% below MSRP ($608.00).

2

Escalate directly with Amazon — The lowest price has dropped to $478.00, which is 21.4% below MSRP ($608.00).

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