Buy-box price is 21.4% below MSRP and a 1P seller controls the listing

The Apple AirPods Max 2 Wireless Over-Ear Headphones, Active Noise Cancellation, Adaptive Audio, Personalized Spatial Audio, Live Translation, Bluetooth Headphones – Purple with AppleCare+ (2 years) was tracked for 31 day(s). During this period, the Buy Box price ranged from $478.00 to $568.99 against an MSRP/MAP of $608.00. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$478.00
MAX PRICE ($)
$568.99
AVG PRICE ($)
$508.22
EROSION (%)
21.38%
MSRP/MAP ($)
$608.00
The product hit a low of $478.00, following a peak of $568.99 during the tracking period. Compared to its MSRP of $608.00, the floor price reflects a severe variance of 21.38% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $533.99 −$74.01 below MSRP | 31d (100%) | 12.17% |
The Buy Box for Apple AirPods Max 2 Wireless Over-Ear Headphones, Active Noise Cancellation, Adaptive Audio, Personalized Spatial Audio, Live Translation, Bluetooth Headphones – Purple with AppleCare+ (2 years) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.
Buy-box price declined from $568.99 to $533.99 — a $35.00 drop over 31 days. It entered the period already $39.01 below MSRP ($608.00), before any crowding pressure arrived. Seller count peaked at 1 on 10/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period
No new sellers in recent period
No sellers exited in recent period
$130.00
Severe erosion — floor is $130.00 (21.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $533.99, and 3P interference is minimal.
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