Categories/Headphones/JBL Tune 770NC - Adaptive Noise Cancelling with Smart Ambient Wireless Over-Ear Headphones, Bluetooth 5.3, Up to 70H Battery Life with Speed Charge, Lightweight, Comfortable & Foldable Design (Black)
critical

Buy-box price is 56.7% below MSRP and a 3P seller controls the listing

The JBL Tune 770NC - Adaptive Noise Cancelling with Smart Ambient Wireless Over-Ear Headphones, Bluetooth 5.3, Up to 70H Battery Life with Speed Charge, Lightweight, Comfortable & Foldable Design (Black) was tracked for 30 day(s). During this period, the Buy Box price ranged from $64.99 to $89.95 against an MSRP/MAP of $149.95. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Aug 31, 2026

Price Overview

FLOOR PRICE ($)

$64.99

MAX PRICE ($)

$89.95

AVG PRICE ($)

$79.53

EROSION (%)

56.66%

MSRP/MAP ($)

$149.95

Price erosion from MSRP
Severe56.66% below MSRP
MinimalModerateSevere

The product hit a low of $64.99, following a peak of $89.95 during the tracking period. Compared to its MSRP of $149.95, the floor price reflects a severe variance of 56.66% erosion.

Tracking window: Aug 1, 2026Aug 31, 2026

Buy box distribution

60%3P
1P · 1 seller, 33% share2P · 5 sellers, 7% share3P · 10 sellers, 60% share
Sellers won
6 of 16tracked sellers
Changed hands
17 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
3PVerdi!· Top
New
$68.63
−$81.32 below MSRP
14d (47%)
54.23%
1PAmazon.com
New
$149.95
at MSRP
10d (33%)
0.00%
3PGLAM_AZON
New
$89.95
−$60.00 below MSRP
3d (10%)
40.01%
2PElectronics Expo (Authorized Dealer)
New
$89.95
−$60.00 below MSRP
1d (3%)
40.01%
3PElectronics Expo (Authorized Dealer)
New
$99.50
−$50.45 below MSRP
1d (3%)
33.64%
2PHuppins
New
$89.95
−$60.00 below MSRP
1d (3%)
40.01%
3PWireless Cloud
New
$69.95
−$80.00 below MSRP
0d (0%)
53.35%
3PNetworkstore
New
$74.97
−$74.98 below MSRP
0d (0%)
50.00%
2PDigital Depot Deals
New
$109.95
−$40.00 below MSRP
0d (0%)
26.68%
3PeTechtronics (Your Trusted Online Retailer)
New
$111.23
−$38.72 below MSRP
0d (0%)
25.82%
3PBest Service Sellerz Same Day Shipping (SN record)
New
$139.99
−$9.96 below MSRP
0d (0%)
6.64%
2PAmazon Resale
New
$85.45
−$64.50 below MSRP
0d (0%)
43.01%
3PNAZMAK (S/N Recorded)
New
$84.94
−$65.01 below MSRP
0d (0%)
43.35%
3PSynergy Industrial Corporation
New
$64.99
−$84.96 below MSRP
0d (0%)
56.66%
2PThe Deal Source CR (S/N RECORDED)
New
$69.00
−$80.95 below MSRP
0d (0%)
53.98%
3PTrue Mart LLC
New
$68.63
−$81.32 below MSRP
0d (0%)
54.23%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for JBL Tune 770NC - Adaptive Noise Cancelling with Smart Ambient Wireless Over-Ear Headphones, Bluetooth 5.3, Up to 70H Battery Life with Speed Charge, Lightweight, Comfortable & Foldable Design (Black) is primarily held by Verdi! (3P) with a 47% share, winning the Buy Box for 14 out of 30 tracked days. Only 6 of 16 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $149.95
Peak seller pressure10 sellers on Aug 23Highest count during tracking window
Price impact at peak+$20.83$69.12$89.95
Price trendStableBased on trailing 30 days
Seller proliferation↑ Increasing+0.1/day avg · +2 net

Buy-box price stayed between $64.99 and $89.95, largely stable over the period. It entered the period already $60.00 below MSRP ($149.95), before any crowding pressure arrived. Seller count peaked at 10 on 08/23 — adding +2 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Aug 29 vs last 3 days of 30-day tracking period

1 new 3P seller entered below MAP — immediate pricing pressure risk.

4 persistent 3P sellers actively cutting prices — driving ongoing erosion.

2 3P sellers exited the listing — channel cleanup signal.

New entrants (1)
Exited (6)
Persistent (9)

Key Findings

critical
Price Erosion

$84.96

Severe56.7% below MSRP

Severe erosion — floor is $84.96 (56.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

10 3P Sellers

Swarming+1 new · 6 exited

10 3P sellers are swarming this listing, 1 new in the recent period — heavily contested.

Buy Box

Verdi!

Hijacked3P · 14 wins

Verdi! (3P) dominates the buy box with 14 wins at $68.63, 54.2% below MAP — and escalating.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $64.99, which is 56.7% below MSRP ($149.95).

2

Audit distribution channels — 10 active 3P sellers detected, indicating widespread distribution issues.

3

Monitor buy-box ownership daily — 3P sellers captured 60.0% of buy-box snapshots across the tracking period.

4

Prioritise enforcement action against Verdi!, the highest-frequency 3P buy-box winner.

5

Escalate directly with Amazon — The lowest price has dropped to $64.99, which is 56.7% below MSRP ($149.95).

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