Buy-box price is 56.7% below MSRP and a 3P seller controls the listing

The JBL Tune 770NC - Adaptive Noise Cancelling with Smart Ambient Wireless Over-Ear Headphones, Bluetooth 5.3, Up to 70H Battery Life with Speed Charge, Lightweight, Comfortable & Foldable Design (Black) was tracked for 30 day(s). During this period, the Buy Box price ranged from $64.99 to $89.95 against an MSRP/MAP of $149.95. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$64.99
MAX PRICE ($)
$89.95
AVG PRICE ($)
$79.53
EROSION (%)
56.66%
MSRP/MAP ($)
$149.95
The product hit a low of $64.99, following a peak of $89.95 during the tracking period. Compared to its MSRP of $149.95, the floor price reflects a severe variance of 56.66% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
3PVerdi!· Top | New | $68.63 −$81.32 below MSRP | 14d (47%) | 54.23% |
1PAmazon.com | New | $149.95 at MSRP | 10d (33%) | 0.00% |
3PGLAM_AZON | New | $89.95 −$60.00 below MSRP | 3d (10%) | 40.01% |
2PElectronics Expo (Authorized Dealer) | New | $89.95 −$60.00 below MSRP | 1d (3%) | 40.01% |
3PElectronics Expo (Authorized Dealer) | New | $99.50 −$50.45 below MSRP | 1d (3%) | 33.64% |
2PHuppins | New | $89.95 −$60.00 below MSRP | 1d (3%) | 40.01% |
3PWireless Cloud | New | $69.95 −$80.00 below MSRP | 0d (0%) | 53.35% |
3PNetworkstore | New | $74.97 −$74.98 below MSRP | 0d (0%) | 50.00% |
2PDigital Depot Deals | New | $109.95 −$40.00 below MSRP | 0d (0%) | 26.68% |
3PeTechtronics (Your Trusted Online Retailer) | New | $111.23 −$38.72 below MSRP | 0d (0%) | 25.82% |
3PBest Service Sellerz Same Day Shipping (SN record) | New | $139.99 −$9.96 below MSRP | 0d (0%) | 6.64% |
2PAmazon Resale | New | $85.45 −$64.50 below MSRP | 0d (0%) | 43.01% |
3PNAZMAK (S/N Recorded) | New | $84.94 −$65.01 below MSRP | 0d (0%) | 43.35% |
3PSynergy Industrial Corporation | New | $64.99 −$84.96 below MSRP | 0d (0%) | 56.66% |
2PThe Deal Source CR (S/N RECORDED) | New | $69.00 −$80.95 below MSRP | 0d (0%) | 53.98% |
3PTrue Mart LLC | New | $68.63 −$81.32 below MSRP | 0d (0%) | 54.23% |
The Buy Box for JBL Tune 770NC - Adaptive Noise Cancelling with Smart Ambient Wireless Over-Ear Headphones, Bluetooth 5.3, Up to 70H Battery Life with Speed Charge, Lightweight, Comfortable & Foldable Design (Black) is primarily held by Verdi! (3P) with a 47% share, winning the Buy Box for 14 out of 30 tracked days. Only 6 of 16 total sellers have won the Buy Box.
Buy-box price stayed between $64.99 and $89.95, largely stable over the period. It entered the period already $60.00 below MSRP ($149.95), before any crowding pressure arrived. Seller count peaked at 10 on 08/23 — adding +2 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Aug 29 vs last 3 days of 30-day tracking period
1 new 3P seller entered below MAP — immediate pricing pressure risk.
4 persistent 3P sellers actively cutting prices — driving ongoing erosion.
2 3P sellers exited the listing — channel cleanup signal.
$84.96
Severe erosion — floor is $84.96 (56.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
10 3P Sellers
10 3P sellers are swarming this listing, 1 new in the recent period — heavily contested.
Verdi!
Verdi! (3P) dominates the buy box with 14 wins at $68.63, 54.2% below MAP — and escalating.
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