Categories/Headphones/JBL Tune 770NC - Adaptive Noise Cancelling with Smart Ambient Wireless Over-Ear Headphones, Bluetooth 5.3, Up to 70H Battery Life with Speed Charge, Lightweight, Comfortable & Foldable Design (Black)
critical

Buy-box price is 56.4% below MSRP and a 2P seller controls the listing

JBL Tune 770NC - Adaptive Noise Cancelling with Smart Ambient Wireless Over-Ear Headphones, Bluetooth 5.3, Up to 70H Battery Life with Speed Charge, Lightweight, Comfortable & Foldable Design (Black)

JBL Tune 770NC - Adaptive Noise Cancelling with Smart Ambient Wireless Over-Ear Headphones, Bluetooth 5.3, Up to 70H Battery Life with Speed Charge, Lightweight, Comfortable & Foldable Design (Black)

Jbl·
ID B0CT9XTKKM

The JBL Tune 770NC - Adaptive Noise Cancelling with Smart Ambient Wireless Over-Ear Headphones, Bluetooth 5.3, Up to 70H Battery Life with Speed Charge, Lightweight, Comfortable & Foldable Design (Black) was tracked for 30 day(s). During this period, the Buy Box price ranged from $65.42 to $149.95 against an MSRP/MAP of $149.95. The product's pricing health is currently flagged as critical.

Tracked 30 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$65.42

MAX PRICE ($)

$149.95

AVG PRICE ($)

$100.95

EROSION (%)

56.37%

MSRP/MAP ($)

$149.95

Price erosion from MSRP
Severe56.37% below MSRP
MinimalModerateSevere

The product hit a low of $65.42, following a peak of $149.95 during the tracking period. Compared to its MSRP of $149.95, the floor price reflects a severe variance of 56.37% erosion.

Tracking window: Sep 1, 2026 – Sep 30, 2026

Buy box distribution

50%2P
1P · 1 seller, 3% share2P · 4 sellers, 50% share3P · 12 sellers, 47% share
Sellers won
6 of 17tracked sellers
Changed hands
7 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PElectronics Expo (Authorized Dealer)· Top
New
$129.95
−$20.00 below MSRP
15d (50%)
13.34%
3PElectronics Expo (Authorized Dealer)· Top
New
$149.95
at MSRP
7d (23%)
0.00%
3PVerdi!
New
$65.05
−$84.90 below MSRP
4d (13%)
56.62%
3PGLAM_AZON
New
$99.77
−$50.18 below MSRP
2d (7%)
33.46%
3PNetworkstore
New
$74.97
−$74.98 below MSRP
1d (3%)
50.00%
1PAmazon.com
New
$129.95
−$20.00 below MSRP
1d (3%)
13.34%
2PThe Deal Source CR (S/N RECORDED)
New
$69.00
−$80.95 below MSRP
0d (0%)
53.98%
3PeTechtronics (Your Trusted Online Retailer)
New
$68.63
−$81.32 below MSRP
0d (0%)
54.23%
3PBest Service Sellerz Same Day Shipping (SN record)
New
$139.99
−$9.96 below MSRP
0d (0%)
6.64%
3PTrue Mart LLC
New
$68.63
−$81.32 below MSRP
0d (0%)
54.23%
3PWireless Cloud
New
$69.95
−$80.00 below MSRP
0d (0%)
53.35%
2PDigital Depot Deals
New
$109.95
−$40.00 below MSRP
0d (0%)
26.68%
3PThe Deal Source CR (S/N RECORDED)
New
$80.00
−$69.95 below MSRP
0d (0%)
46.65%
3PNAZMAK (S/N Recorded)
New
$74.94
−$75.01 below MSRP
0d (0%)
50.02%
3PFriendlySale
New
$75.00
−$74.95 below MSRP
0d (0%)
49.98%
2PAmazon Resale
New
$88.85
−$61.10 below MSRP
0d (0%)
40.75%
3PRe-Com
New
$65.04
−$84.91 below MSRP
0d (0%)
56.63%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for JBL Tune 770NC - Adaptive Noise Cancelling with Smart Ambient Wireless Over-Ear Headphones, Bluetooth 5.3, Up to 70H Battery Life with Speed Charge, Lightweight, Comfortable & Foldable Design (Black) is primarily held by Electronics Expo (Authorized Dealer) (2P) with a 50% share, winning the Buy Box for 15 out of 30 tracked days. Only 6 of 17 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $149.95
Peak seller pressure13 sellers on Sep 24Highest count during tracking window
Price impact at peak+$40.00$89.95 → $129.95
Price trendErodingBased on trailing 30 days
Seller proliferation↑ Increasing+0.0/day avg · +1 net

Buy-box price declined from $89.95 to $74.97 — a $14.98 drop over 30 days. It entered the period already $60.00 below MSRP ($149.95), before any crowding pressure arrived. Seller count peaked at 13 on 09/24 — adding +1 net seller over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 30-day tracking period

6 persistent 3P sellers actively cutting prices — driving ongoing erosion.

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (16)

Key Findings

critical
Price Erosion

$84.53

Severe56.4% below MSRP

Severe erosion — floor is $84.53 (56.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

12 3P Sellers

Swarming1 exited

12 3P sellers are swarming this listing — heavily contested.

Buy Box

Electronics Expo (Authorized Dealer)

Hijacked2P · 15 wins

Electronics Expo (Authorized Dealer) (2P) dominates the buy box with 15 wins at $129.95, 13.3% below MAP — and escalating.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $65.42, which is 56.4% below MSRP ($149.95).

2

Audit distribution channels — 12 active 3P sellers detected, indicating widespread distribution issues.

3

Monitor buy-box ownership daily — 3P sellers captured 46.7% of buy-box snapshots across the tracking period.

4

Prioritise enforcement action against Electronics Expo (Authorized Dealer), the highest-frequency 3P buy-box winner.

5

Escalate directly with Amazon — The lowest price has dropped to $65.04, which is 56.4% below MSRP ($149.95).

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