Categories/Headphones/JBL Tune 770NC - Adaptive Noise Cancelling with Smart Ambient Wireless Over-Ear Headphones, Bluetooth 5.3, Up to 70H Battery Life with Speed Charge, Lightweight, Comfortable & Foldable Design (Black)
critical

Buy-box price is 60.0% below MSRP and a 2P seller controls the listing

JBL Tune 770NC - Adaptive Noise Cancelling with Smart Ambient Wireless Over-Ear Headphones, Bluetooth 5.3, Up to 70H Battery Life with Speed Charge, Lightweight, Comfortable & Foldable Design (Black)

JBL Tune 770NC - Adaptive Noise Cancelling with Smart Ambient Wireless Over-Ear Headphones, Bluetooth 5.3, Up to 70H Battery Life with Speed Charge, Lightweight, Comfortable & Foldable Design (Black)

Jbl·
ID B0CT9XTKKM

The JBL Tune 770NC - Adaptive Noise Cancelling with Smart Ambient Wireless Over-Ear Headphones, Bluetooth 5.3, Up to 70H Battery Life with Speed Charge, Lightweight, Comfortable & Foldable Design (Black) was tracked for 31 day(s). During this period, the Buy Box price ranged from $59.95 to $129.95 against an MSRP/MAP of $149.95. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Oct 31, 2026

Price Overview

FLOOR PRICE ($)

$59.95

MAX PRICE ($)

$129.95

AVG PRICE ($)

$104.68

EROSION (%)

60.02%

MSRP/MAP ($)

$149.95

Price erosion from MSRP
Severe60.02% below MSRP
MinimalModerateSevere

The product hit a low of $59.95, following a peak of $129.95 during the tracking period. Compared to its MSRP of $149.95, the floor price reflects a severe variance of 60.02% erosion.

Tracking window: Oct 1, 2026 – Oct 31, 2026

Buy box distribution

61%2P
1P · 1 seller, 3% share2P · 6 sellers, 61% share3P · 12 sellers, 35% share
Sellers won
6 of 19tracked sellers
Changed hands
10 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PElectronics Expo (Authorized Dealer)· Top
New
$129.95
−$20.00 below MSRP
17d (55%)
13.34%
3PVerdi!
New
$59.95
−$90.00 below MSRP
5d (16%)
60.02%
3PWireless Cloud
New
$69.95
−$80.00 below MSRP
4d (13%)
53.35%
3PElectronics Expo (Authorized Dealer)· Top
New
$129.95
−$20.00 below MSRP
2d (6%)
13.34%
2PDAILYSALES
New
$129.95
−$20.00 below MSRP
2d (6%)
13.34%
1PAmazon.com
New
$149.95
at MSRP
1d (3%)
0.00%
3PTrue Mart LLC
New
$103.81
−$46.14 below MSRP
0d (0%)
30.77%
3PGLAM_AZON
New
$99.77
−$50.18 below MSRP
0d (0%)
33.46%
2PDigital Depot Deals
New
$109.95
−$40.00 below MSRP
0d (0%)
26.68%
2PYah.
New
$109.95
−$40.00 below MSRP
0d (0%)
26.68%
3PBest Service Sellerz Same Day Shipping (SN record)
New
$139.99
−$9.96 below MSRP
0d (0%)
6.64%
3PNetworkstore
New
$74.97
−$74.98 below MSRP
0d (0%)
50.00%
3PNAZMAK (S/N Recorded)
New
$69.94
−$80.01 below MSRP
0d (0%)
53.36%
3PFriendlySale
New
$75.00
−$74.95 below MSRP
0d (0%)
49.98%
3PThe Deal Source CR (S/N RECORDED)
New
$80.00
−$69.95 below MSRP
0d (0%)
46.65%
2PHuppins
New
$149.95
at MSRP
0d (0%)
0.00%
2PAmazon Resale
New
$97.76
−$52.19 below MSRP
0d (0%)
34.80%
3PeTechtronics (Your Trusted Online Retailer)
New
$92.17
−$57.78 below MSRP
0d (0%)
38.53%
3PRe-Com
New
$64.55
−$85.40 below MSRP
0d (0%)
56.95%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for JBL Tune 770NC - Adaptive Noise Cancelling with Smart Ambient Wireless Over-Ear Headphones, Bluetooth 5.3, Up to 70H Battery Life with Speed Charge, Lightweight, Comfortable & Foldable Design (Black) is primarily held by Electronics Expo (Authorized Dealer) (2P) with a 55% share, winning the Buy Box for 17 out of 31 tracked days. Only 6 of 19 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $149.95
Peak seller pressure14 sellers on Oct 1Highest count during tracking window
Price impact at peak−$20.00$149.95 → $129.95
Price trendStableBased on trailing 30 days
Seller proliferation↓ Decreasing-0.1/day avg · -2 net

Buy-box price stayed between $59.95 and $129.95, largely stable over the period. It entered the period already $20.00 below MSRP ($149.95), before any crowding pressure arrived. Seller count peaked at 14 on 10/01, easing off since — adding -2 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period

4 persistent 3P sellers actively cutting prices — driving ongoing erosion.

4 3P sellers exited the listing — channel cleanup signal.

5 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (5)
Persistent (14)

Key Findings

critical
Price Erosion

$90.00

Severe60.0% below MSRP

Severe erosion — floor is $90.00 (60.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

12 3P Sellers

Swarming5 exited

12 3P sellers are swarming this listing — heavily contested.

Buy Box

Electronics Expo (Authorized Dealer)

Hijacked2P · 17 wins

Electronics Expo (Authorized Dealer) (2P) dominates the buy box with 17 wins at $129.95, 13.3% below MAP — though pressure is easing.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $59.95, which is 60.0% below MSRP ($149.95).

2

Audit distribution channels — 12 active 3P sellers detected, indicating widespread distribution issues.

3

Monitor buy-box ownership daily — 3P sellers captured 35.5% of buy-box snapshots across the tracking period.

4

Prioritise enforcement action against Verdi!, the highest-frequency 3P buy-box winner.

5

Escalate directly with Amazon — The lowest price has dropped to $59.95, which is 60.0% below MSRP ($149.95).

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