Buy-box price is 30.0% below MSRP and a 2P seller controls the listing

The CHEBIO Lightweight Cordless Vacuum Cleaners for Home, Stick Vacuum Cordless Rechargeable with 45kPa Suction,45-Min Run,Anti-Tangle and Self-Stand, 6 in 1 Hardwood Vacuum Cleaner (red) was tracked for 30 day(s). During this period, the Buy Box price ranged from $69.99 to $99.99 against an MSRP/MAP of $99.99. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$69.99
MAX PRICE ($)
$99.99
AVG PRICE ($)
$90.72
EROSION (%)
30.00%
MSRP/MAP ($)
$99.99
The product hit a low of $69.99, following a peak of $99.99 during the tracking period. Compared to its MSRP of $99.99, the floor price reflects a severe variance of 30.00% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PCHEBIO-Direct· Top | New | $69.99 −$30.00 below MSRP | 19d (63%) | 30.00% |
2PQJSM-US | New | $99.99 at MSRP | 11d (37%) | 0.00% |
2PMX-US | New | $129.99 +$30.00 above MSRP | 0d (0%) | -30.00% |
2PTYFYIFANG SHOP | New | $129.99 +$30.00 above MSRP | 0d (0%) | -30.00% |
2PAmazon Resale | New | $66.49 −$33.50 below MSRP | 0d (0%) | 33.50% |
2PWRH-US | New | $129.99 +$30.00 above MSRP | 0d (0%) | -30.00% |
The Buy Box for CHEBIO Lightweight Cordless Vacuum Cleaners for Home, Stick Vacuum Cordless Rechargeable with 45kPa Suction,45-Min Run,Anti-Tangle and Self-Stand, 6 in 1 Hardwood Vacuum Cleaner (red) is primarily held by CHEBIO-Direct (2P) with a 63% share, winning the Buy Box for 19 out of 30 tracked days. Only 2 of 6 total sellers have won the Buy Box.
Buy-box price declined from $79.98 to $69.99 — a $9.99 drop over 30 days. It entered the period already $20.01 below MSRP ($99.99), before any crowding pressure arrived. Seller count peaked at 5 on 10/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Oct 29 vs last 3 days of 30-day tracking period
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$30.00
Severe erosion — floor is $30.00 (30.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
CHEBIO-Direct
Buy-box is controlled — CHEBIO-Direct (2P) leads with 19 wins at $69.99, and 3P interference is minimal.
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