Categories/Home Appliances/Frigidaire 115V 12000 BTU Wall Air Conditioner with Dehumidifier, Fan & Remote Control, Quiet Energy Efficient Wall Mounted AC Unit for Home Cooling, Cools Rooms Up To 550 Sq Ft
critical

Buy-box price is 34.2% below MSRP and a 3P seller controls the listing

The Frigidaire 115V 12000 BTU Wall Air Conditioner with Dehumidifier, Fan & Remote Control, Quiet Energy Efficient Wall Mounted AC Unit for Home Cooling, Cools Rooms Up To 550 Sq Ft was tracked for 30 day(s). During this period, the Buy Box price ranged from $539.00 to $599.99 against an MSRP/MAP of $819.00. The product's pricing health is currently flagged as critical.

Tracked 30 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$539.00

MAX PRICE ($)

$599.99

AVG PRICE ($)

$593.89

EROSION (%)

34.19%

MSRP/MAP ($)

$819.00

Price erosion from MSRP
Severe34.19% below MSRP
MinimalModerateSevere

The product hit a low of $539.00, following a peak of $599.99 during the tracking period. Compared to its MSRP of $819.00, the floor price reflects a severe variance of 34.19% erosion.

Tracking window: Sep 1, 2026 – Sep 30, 2026

Buy box distribution

100%3P
1P · 1 seller, 0% share3P · 7 sellers, 100% share
Sellers won
2 of 8tracked sellers
Changed hands
3 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
3PSole Providers· Top
New
$599.99
−$219.01 below MSRP
27d (90%)
26.74%
3PHome Super Center
New
$539.00
−$280.00 below MSRP
3d (10%)
34.19%
3PSparkfish
New
$874.65
+$55.65 above MSRP
0d (0%)
-6.79%
3PSIM Supply, Inc.
New
$755.24
−$63.76 below MSRP
0d (0%)
7.79%
3Psuperior sales
New
$649.95
−$169.05 below MSRP
0d (0%)
20.64%
3PHomestead Decor
New
$819.99
+$0.99 above MSRP
0d (0%)
-0.12%
3PSparks_Fly
New
$965.30
+$146.30 above MSRP
0d (0%)
-17.86%
1PAmazon.com
New
$819.00
at MSRP
0d (0%)
0.00%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Frigidaire 115V 12000 BTU Wall Air Conditioner with Dehumidifier, Fan & Remote Control, Quiet Energy Efficient Wall Mounted AC Unit for Home Cooling, Cools Rooms Up To 550 Sq Ft is primarily held by Sole Providers (3P) with a 90% share, winning the Buy Box for 27 out of 30 tracked days. Only 2 of 8 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $819.00
Peak seller pressure8 sellers on Sep 23Highest count during tracking window
Price impact at peak−$60.99$599.99 → $539.00
Price trendErodingBased on trailing 30 days
Seller proliferation↑ Increasing+0.0/day avg · +1 net

Buy-box price declined from $599.99 to $539.00 — a $60.99 drop over 30 days. It entered the period already $219.01 below MSRP ($819.00), before any crowding pressure arrived. Seller count peaked at 8 on 09/23 — adding +1 net seller over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 30-day tracking period

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (7)

Key Findings

critical
Price Erosion

$280.00

Severe34.2% below MSRP

Severe erosion — floor is $280.00 (34.2%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

7 3P Sellers

Swarming1 exited

7 3P sellers are swarming this listing — heavily contested.

Buy Box

Sole Providers

Hijacked3P · 27 wins

Sole Providers (3P) dominates the buy box with 27 wins at $599.99, 26.7% below MAP.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $539.00, which is 34.2% below MSRP ($819.00).

2

Audit distribution channels — 7 active 3P sellers detected, indicating widespread distribution issues.

3

Monitor buy-box ownership daily — 3P sellers captured 100.0% of buy-box snapshots across the tracking period.

4

Prioritise enforcement action against Sole Providers, the highest-frequency 3P buy-box winner.

5

Escalate directly with Amazon — The lowest price has dropped to $539.00, which is 34.2% below MSRP ($819.00).

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