Categories/Home Appliances/LG 10,000 BTU Through the Wall Air Conditioner, 115V, Cools up to 440 Sq. Ft. for Bedroom, Living Room, Apartment, with Remote, 3 Cool & Fan Speeds, Wall AC Unit, White
critical

Buy-box price is 20.7% below MSRP and a 1P seller controls the listing

LG 10,000 BTU Through the Wall Air Conditioner, 115V, Cools up to 440 Sq. Ft. for Bedroom, Living Room, Apartment, with Remote, 3 Cool & Fan Speeds, Wall AC Unit, White

LG 10,000 BTU Through the Wall Air Conditioner, 115V, Cools up to 440 Sq. Ft. for Bedroom, Living Room, Apartment, with Remote, 3 Cool & Fan Speeds, Wall AC Unit, White

Lg·
ID B01DEAR03C

The LG 10,000 BTU Through the Wall Air Conditioner, 115V, Cools up to 440 Sq. Ft. for Bedroom, Living Room, Apartment, with Remote, 3 Cool & Fan Speeds, Wall AC Unit, White was tracked for 30 day(s). During this period, the Buy Box price was $499.00 against an MSRP/MAP of $629.00. The product's pricing health is currently flagged as critical.

Tracked 30 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$499.00

MAX PRICE ($)

$499.00

AVG PRICE ($)

$499.00

EROSION (%)

20.67%

MSRP/MAP ($)

$629.00

Price erosion from MSRP
Severe20.67% below MSRP
MinimalModerateSevere

The product held steady at $499.00 throughout the tracking period. Compared to its MSRP of $629.00, the floor price reflects a severe variance of 20.67% erosion.

Tracking window: Sep 1, 2026 – Sep 30, 2026

Buy box distribution

97%1P
1P · 1 seller, 97% share3P · 17 sellers, 3% share
Sellers won
2 of 18tracked sellers
Changed hands
1 timeover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$499.00
−$130.00 below MSRP
29d (97%)
20.67%
3PHome Super Center
New
N/A
at MSRP
1d (3%)
N/A
3PSmartShopper LLC
New
$633.07
+$4.07 above MSRP
0d (0%)
-0.65%
3PSyphax Industries
New
$905.84
+$276.84 above MSRP
0d (0%)
-44.01%
3PSparkfish
New
$894.65
+$265.65 above MSRP
0d (0%)
-42.23%
3PWholesale Connection
New
$629.00
at MSRP
0d (0%)
0.00%
3PNAMA Technology LLC
New
$499.89
−$129.11 below MSRP
0d (0%)
20.53%
3PeTechtronics (Your Trusted Online Retailer)
New
$633.07
+$4.07 above MSRP
0d (0%)
-0.65%
3PTrue Mart LLC
New
$633.07
+$4.07 above MSRP
0d (0%)
-0.65%
3PHome supply usa
New
$499.00
−$130.00 below MSRP
0d (0%)
20.67%
3PSparks_Fly
New
$895.30
+$266.30 above MSRP
0d (0%)
-42.34%
3PSylvane
New
$579.00
−$50.00 below MSRP
0d (0%)
7.95%
3PSigweis
New
$912.55
+$283.55 above MSRP
0d (0%)
-45.08%
3PWoot
New
$686.06
+$57.06 above MSRP
0d (0%)
-9.07%
3PElectronic Express
New
$549.00
−$80.00 below MSRP
0d (0%)
12.72%
3Psuperior sales
New
$549.95
−$79.05 below MSRP
0d (0%)
12.57%
3PBuildcom
New
$629.00
at MSRP
0d (0%)
0.00%
3PBlue Sky Distribution
New
$520.94
−$108.06 below MSRP
0d (0%)
17.18%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for LG 10,000 BTU Through the Wall Air Conditioner, 115V, Cools up to 440 Sq. Ft. for Bedroom, Living Room, Apartment, with Remote, 3 Cool & Fan Speeds, Wall AC Unit, White is primarily held by Amazon.com (1P) with a 97% share, winning the Buy Box for 29 out of 30 tracked days. Only 2 of 18 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $629.00
Peak seller pressure19 sellers on Sep 23Highest count during tracking window
Price impact at peak$0.00$499.00 → $499.00
Price trendRecoveringBased on trailing 30 days
Seller proliferation↓ Decreasing-0.1/day avg · -2 net

Buy-box price stayed between $0.00 and $499.00, largely stable over the period. It entered the period already $629.00 below MSRP ($629.00), before any crowding pressure arrived. Seller count peaked at 19 on 09/23, easing off since — adding -2 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 30-day tracking period

1 persistent 3P seller actively cutting prices — driving ongoing erosion.

2 3P sellers exited the listing — channel cleanup signal.

2 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (2)
Persistent (17)

Key Findings

critical
Price Erosion

$130.00

Severe20.7% below MSRP

Severe erosion — floor is $130.00 (20.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

18 3P Sellers

Swarming2 exited

18 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

Controlled1P · 29 wins

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $499.00, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $499.00, which is 20.7% below MSRP ($629.00).

2

Audit distribution channels — 18 active 3P sellers detected, indicating widespread distribution issues.

3

Prioritise enforcement action against Home Super Center, the highest-frequency 3P buy-box winner.

4

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 20.7% below MSRP ($629.00).

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