Buy-box price is 22.8% below MSRP and a 3P seller controls the listing
The LG 10,000 BTU Through the Wall Air Conditioner, 115V, Cools up to 440 Sq. Ft. for Bedroom, Living Room, Apartment, with Remote, 3 Cool & Fan Speeds, Wall AC Unit, White was tracked for 30 day(s). During this period, the Buy Box price ranged from $485.40 to $499.00 against an MSRP/MAP of $629.00. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$485.40
MAX PRICE ($)
$499.00
AVG PRICE ($)
$498.42
EROSION (%)
22.83%
MSRP/MAP ($)
$629.00
The product hit a low of $485.40, following a peak of $499.00 during the tracking period. Compared to its MSRP of $629.00, the floor price reflects a severe variance of 22.83% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
3PHome supply usa· Top | New | $499.00 −$130.00 below MSRP | 26d (87%) | 20.67% |
1PAmazon.com | New | $579.99 −$49.01 below MSRP | 2d (7%) | 7.79% |
3PFour Seasons Trading Company | New | $485.40 −$143.60 below MSRP | 2d (7%) | 22.83% |
3PBuildcom | New | $629.00 at MSRP | 0d (0%) | 0.00% |
3PTrue Mart LLC | New | $461.13 −$167.87 below MSRP | 0d (0%) | 26.69% |
3PWholesale Connection | New | $629.00 at MSRP | 0d (0%) | 0.00% |
3PSparks_Fly | New | $895.30 +$266.30 above MSRP | 0d (0%) | -42.34% |
3PElectronic Express | New | $549.00 −$80.00 below MSRP | 0d (0%) | 12.72% |
3PSyphax Industries | New | $905.84 +$276.84 above MSRP | 0d (0%) | -44.01% |
3PeTechtronics (Your Trusted Online Retailer) | New | $601.93 −$27.07 below MSRP | 0d (0%) | 4.30% |
3PSparkfish | New | $894.65 +$265.65 above MSRP | 0d (0%) | -42.23% |
3PWoot | New | $686.06 +$57.06 above MSRP | 0d (0%) | -9.07% |
3PNeobits_ | New | $985.55 +$356.55 above MSRP | 0d (0%) | -56.69% |
3Psuperior sales | New | $549.95 −$79.05 below MSRP | 0d (0%) | 12.57% |
3PBlue Sky Distribution | New | $461.13 −$167.87 below MSRP | 0d (0%) | 26.69% |
3PSigweis | New | $912.55 +$283.55 above MSRP | 0d (0%) | -45.08% |
3PSylvane | New | $579.00 −$50.00 below MSRP | 0d (0%) | 7.95% |
3PSmartShopper LLC | New | $601.93 −$27.07 below MSRP | 0d (0%) | 4.30% |
The Buy Box for LG 10,000 BTU Through the Wall Air Conditioner, 115V, Cools up to 440 Sq. Ft. for Bedroom, Living Room, Apartment, with Remote, 3 Cool & Fan Speeds, Wall AC Unit, White is primarily held by Home supply usa (3P) with a 87% share, winning the Buy Box for 26 out of 30 tracked days. Only 3 of 18 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $485.40 and $499.00, largely stable over the period. It entered the period already $130.00 below MSRP ($629.00), before any crowding pressure arrived. Seller count peaked at 18 on 10/29 — adding +2 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Oct 29 vs last 3 days of 30-day tracking period
5 persistent 3P sellers actively cutting prices — driving ongoing erosion.
No new sellers in recent period
No sellers exited in recent period
Key Findings
critical$143.60
Severe erosion — floor is $143.60 (22.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
17 3P Sellers
17 3P sellers are swarming this listing — heavily contested.
Home supply usa
Home supply usa (3P) dominates the buy box with 26 wins at $499.00, 20.7% below MAP — and escalating.
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