Buy-box price is 20.7% below MSRP and a 1P seller controls the listing
The LG 10,000 BTU Through the Wall Air Conditioner, 115V, Cools up to 440 Sq. Ft. for Bedroom, Living Room, Apartment, with Remote, 3 Cool & Fan Speeds, Wall AC Unit, White was tracked for 31 day(s). During this period, the Buy Box price was $499.00 against an MSRP/MAP of $629.00. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$499.00
MAX PRICE ($)
$499.00
AVG PRICE ($)
$499.00
EROSION (%)
20.67%
MSRP/MAP ($)
$629.00
The product held steady at $499.00 throughout the tracking period. Compared to its MSRP of $629.00, the floor price reflects a severe variance of 20.67% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $499.00 −$130.00 below MSRP | 28d (90%) | 20.67% |
3PHome Super Center | New | N/A at MSRP | 3d (10%) | N/A |
3PWoot | New | $686.06 +$57.06 above MSRP | 0d (0%) | -9.07% |
3PSparks_Fly | New | $895.30 +$266.30 above MSRP | 0d (0%) | -42.34% |
3PBuildcom | New | $629.00 at MSRP | 0d (0%) | 0.00% |
3Psuperior sales | New | $549.95 −$79.05 below MSRP | 0d (0%) | 12.57% |
3PElectronic Express | New | $549.00 −$80.00 below MSRP | 0d (0%) | 12.72% |
3PeTechtronics (Your Trusted Online Retailer) | New | $645.92 +$16.92 above MSRP | 0d (0%) | -2.69% |
3PHome supply usa | New | $499.00 −$130.00 below MSRP | 0d (0%) | 20.67% |
3PBlue Sky Distribution | New | $515.19 −$113.81 below MSRP | 0d (0%) | 18.09% |
3PSparkfish | New | $857.57 +$228.57 above MSRP | 0d (0%) | -36.34% |
3PSyphax Industries | New | $868.29 +$239.29 above MSRP | 0d (0%) | -38.04% |
3PSmartShopper LLC | New | $645.92 +$16.92 above MSRP | 0d (0%) | -2.69% |
3PSigweis | New | $874.72 +$245.72 above MSRP | 0d (0%) | -39.07% |
3PWholesale Connection | New | $629.00 at MSRP | 0d (0%) | 0.00% |
3PTrue Mart LLC | New | $515.19 −$113.81 below MSRP | 0d (0%) | 18.09% |
3PNAMA Technology LLC | New | $515.19 −$113.81 below MSRP | 0d (0%) | 18.09% |
3PSylvane | New | $579.00 −$50.00 below MSRP | 0d (0%) | 7.95% |
The Buy Box for LG 10,000 BTU Through the Wall Air Conditioner, 115V, Cools up to 440 Sq. Ft. for Bedroom, Living Room, Apartment, with Remote, 3 Cool & Fan Speeds, Wall AC Unit, White is primarily held by Amazon.com (1P) with a 90% share, winning the Buy Box for 28 out of 31 tracked days. Only 2 of 18 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $0.00 and $499.00, largely stable over the period. It entered the period already $130.00 below MSRP ($629.00), before any crowding pressure arrived. Seller count peaked at 19 on 08/16 — adding +3 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Aug 29 vs last 3 days of 31-day tracking period
7 persistent 3P sellers actively cutting prices — driving ongoing erosion.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$130.00
Severe erosion — floor is $130.00 (20.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
18 3P Sellers
18 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 28 wins at $499.00, and 3P interference is minimal.
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