Categories/Home Appliances/LG 14,000 BTU Through the Wall Air Conditioner, 230/208V, Cools 700 Sq.Ft. for Bedroom, Living Room, Apartment, Electronic Control with Remote, White
critical

Buy-box price is 31.1% below MSRP and a 3P seller controls the listing

The LG 14,000 BTU Through the Wall Air Conditioner, 230/208V, Cools 700 Sq.Ft. for Bedroom, Living Room, Apartment, Electronic Control with Remote, White was tracked for 31 day(s). During this period, the Buy Box price ranged from $516.33 to $649.00 against an MSRP/MAP of $749.00. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Aug 31, 2026

Price Overview

FLOOR PRICE ($)

$516.33

MAX PRICE ($)

$649.00

AVG PRICE ($)

$621.86

EROSION (%)

31.06%

MSRP/MAP ($)

$749.00

Price erosion from MSRP
Severe31.06% below MSRP
MinimalModerateSevere

The product hit a low of $516.33, following a peak of $649.00 during the tracking period. Compared to its MSRP of $749.00, the floor price reflects a severe variance of 31.06% erosion.

Tracking window: Aug 1, 2026Aug 31, 2026

Buy box distribution

65%3P
1P · 1 seller, 19% share2P · 1 seller, 3% share3P · 6 sellers, 65% share
Sellers won
3 of 8tracked sellers
Changed hands
2 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
3PHome Super Center· Top
New
$649.00
−$100.00 below MSRP
20d (65%)
13.35%
1PAmazon.com
New
$549.00
−$200.00 below MSRP
6d (19%)
26.70%
2PAmazon Resale
New
$533.12
−$215.88 below MSRP
1d (3%)
28.82%
3PSparks_Fly
New
$999.99
+$250.99 above MSRP
0d (0%)
-33.51%
3PSylvane
New
$688.87
−$60.13 below MSRP
0d (0%)
8.03%
3Psuperior sales
New
$699.95
−$49.05 below MSRP
0d (0%)
6.55%
3PWholesale Connection
New
$749.00
at MSRP
0d (0%)
0.00%
3PElectronic Express
New
$749.00
at MSRP
0d (0%)
0.00%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for LG 14,000 BTU Through the Wall Air Conditioner, 230/208V, Cools 700 Sq.Ft. for Bedroom, Living Room, Apartment, Electronic Control with Remote, White is primarily held by Home Super Center (3P) with a 74% share, winning the Buy Box for 20 out of 31 tracked days. Only 3 of 8 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $749.00
Peak seller pressure8 sellers on Aug 4Highest count during tracking window
Price impact at peak$0.00$549.00$549.00
Price trendRecoveringBased on trailing 30 days
Seller proliferation↓ Decreasing-0.0/day avg · -1 net

Buy-box price fell to a floor of $516.33 before recovering to $649.00. It entered the period already $200.00 below MSRP ($749.00), before any crowding pressure arrived. Seller count peaked at 8 on 08/04, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Aug 29 vs last 3 days of 31-day tracking period

1 persistent 3P seller actively cutting prices — driving ongoing erosion.

1 3P seller exited the listing — channel cleanup signal.

2 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (2)
Persistent (6)

Key Findings

critical
Price Erosion

$232.67

Severe31.1% below MSRP

Severe erosion — floor is $232.67 (31.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

6 3P Sellers

Swarming2 exited

6 3P sellers are swarming this listing — heavily contested.

Buy Box

Home Super Center

Hijacked3P · 20 wins

Home Super Center (3P) dominates the buy box with 20 wins at $649.00, 13.3% below MAP — and escalating.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $516.33, which is 31.1% below MSRP ($749.00).

2

Audit distribution channels — 6 active 3P sellers detected, indicating widespread distribution issues.

3

Monitor buy-box ownership daily — 3P sellers captured 74.1% of buy-box snapshots across the tracking period.

4

Prioritise enforcement action against Home Super Center, the highest-frequency 3P buy-box winner.

5

Escalate directly with Amazon — The lowest price has dropped to $516.33, which is 31.1% below MSRP ($749.00).

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