Buy-box price is 31.1% below MSRP and a 3P seller controls the listing

The LG 14,000 BTU Through the Wall Air Conditioner, 230/208V, Cools 700 Sq.Ft. for Bedroom, Living Room, Apartment, Electronic Control with Remote, White was tracked for 31 day(s). During this period, the Buy Box price ranged from $516.33 to $649.00 against an MSRP/MAP of $749.00. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$516.33
MAX PRICE ($)
$649.00
AVG PRICE ($)
$621.86
EROSION (%)
31.06%
MSRP/MAP ($)
$749.00
The product hit a low of $516.33, following a peak of $649.00 during the tracking period. Compared to its MSRP of $749.00, the floor price reflects a severe variance of 31.06% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
3PHome Super Center· Top | New | $649.00 −$100.00 below MSRP | 20d (65%) | 13.35% |
1PAmazon.com | New | $549.00 −$200.00 below MSRP | 6d (19%) | 26.70% |
2PAmazon Resale | New | $533.12 −$215.88 below MSRP | 1d (3%) | 28.82% |
3PSparks_Fly | New | $999.99 +$250.99 above MSRP | 0d (0%) | -33.51% |
3PSylvane | New | $688.87 −$60.13 below MSRP | 0d (0%) | 8.03% |
3Psuperior sales | New | $699.95 −$49.05 below MSRP | 0d (0%) | 6.55% |
3PWholesale Connection | New | $749.00 at MSRP | 0d (0%) | 0.00% |
3PElectronic Express | New | $749.00 at MSRP | 0d (0%) | 0.00% |
The Buy Box for LG 14,000 BTU Through the Wall Air Conditioner, 230/208V, Cools 700 Sq.Ft. for Bedroom, Living Room, Apartment, Electronic Control with Remote, White is primarily held by Home Super Center (3P) with a 74% share, winning the Buy Box for 20 out of 31 tracked days. Only 3 of 8 total sellers have won the Buy Box.
Buy-box price fell to a floor of $516.33 before recovering to $649.00. It entered the period already $200.00 below MSRP ($749.00), before any crowding pressure arrived. Seller count peaked at 8 on 08/04, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Aug 29 vs last 3 days of 31-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
1 3P seller exited the listing — channel cleanup signal.
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$232.67
Severe erosion — floor is $232.67 (31.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
6 3P Sellers
6 3P sellers are swarming this listing — heavily contested.
Home Super Center
Home Super Center (3P) dominates the buy box with 20 wins at $649.00, 13.3% below MAP — and escalating.
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