Buy-box price is 13.3% below MSRP and a 1P seller controls the listing

The LG 14,000 BTU Through the Wall Air Conditioner, 230/208V, Cools 700 Sq.Ft. for Bedroom, Living Room, Apartment, Electronic Control with Remote, White was tracked for 29 day(s). During this period, the Buy Box price ranged from $649.00 to $719.99 against an MSRP/MAP of $749.00. The product's pricing health is currently flagged as healthy.
FLOOR PRICE ($)
$649.00
MAX PRICE ($)
$719.99
AVG PRICE ($)
$690.45
EROSION (%)
13.35%
MSRP/MAP ($)
$749.00
The product hit a low of $649.00, following a peak of $719.99 during the tracking period. Compared to its MSRP of $749.00, the floor price reflects a moderate variance of 13.35% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $689.95 −$59.05 below MSRP | 27d (93%) | 7.88% |
3PHome Super Center | New | $649.00 −$100.00 below MSRP | 2d (7%) | 13.35% |
3Psuperior sales | New | $699.95 −$49.05 below MSRP | 0d (0%) | 6.55% |
3PWholesale Connection | New | $749.00 at MSRP | 0d (0%) | 0.00% |
3PSparks_Fly | New | $999.99 +$250.99 above MSRP | 0d (0%) | -33.51% |
3PElectronic Express | New | $749.00 at MSRP | 0d (0%) | 0.00% |
2PAmazon Resale | New | $580.12 −$168.88 below MSRP | 0d (0%) | 22.55% |
The Buy Box for LG 14,000 BTU Through the Wall Air Conditioner, 230/208V, Cools 700 Sq.Ft. for Bedroom, Living Room, Apartment, Electronic Control with Remote, White is primarily held by Amazon.com (1P) with a 93% share, winning the Buy Box for 27 out of 29 tracked days. Only 2 of 7 total sellers have won the Buy Box.
Buy-box price stayed between $649.00 and $719.99, largely stable over the period. It entered the period already $29.01 below MSRP ($749.00), before any crowding pressure arrived. Seller count peaked at 7 on 10/17 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Oct 29 vs last 3 days of 29-day tracking period
1 3P seller exited the listing — channel cleanup signal.
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$100.00
Significant erosion — floor is $100.00 (13.3%) below MSRP; the pricing anchor is under real pressure.
5 3P Sellers
5 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 27 wins at $689.95, and 3P interference is minimal.
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