Buy-box price is 23.7% below MSRP and a 1P seller controls the listing

The LG 14,000 BTU Through the Wall Air Conditioner, 230/208V, Cools 700 Sq.Ft. for Bedroom, Living Room, Apartment, Electronic Control with Remote, White was tracked for 30 day(s). During this period, the Buy Box price ranged from $571.66 to $749.00 against an MSRP/MAP of $749.00. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$571.66
MAX PRICE ($)
$749.00
AVG PRICE ($)
$670.57
EROSION (%)
23.68%
MSRP/MAP ($)
$749.00
The product hit a low of $571.66, following a peak of $749.00 during the tracking period. Compared to its MSRP of $749.00, the floor price reflects a severe variance of 23.68% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $719.99 −$29.01 below MSRP | 18d (60%) | 3.87% |
2PAmazon Resale | New | $626.05 −$122.95 below MSRP | 7d (23%) | 16.42% |
3Psuperior sales | New | $699.95 −$49.05 below MSRP | 4d (13%) | 6.55% |
3PElectronic Express | New | $749.00 at MSRP | 1d (3%) | 0.00% |
3PWholesale Connection | New | $749.00 at MSRP | 0d (0%) | 0.00% |
3PSparks_Fly | New | $999.99 +$250.99 above MSRP | 0d (0%) | -33.51% |
The Buy Box for LG 14,000 BTU Through the Wall Air Conditioner, 230/208V, Cools 700 Sq.Ft. for Bedroom, Living Room, Apartment, Electronic Control with Remote, White is primarily held by Amazon.com (1P) with a 60% share, winning the Buy Box for 18 out of 30 tracked days. Only 4 of 6 total sellers have won the Buy Box.
Buy-box price stayed between $571.66 and $749.00, largely stable over the period. It entered the period already $49.05 below MSRP ($749.00), before any crowding pressure arrived. Seller count peaked at 6 on 09/10 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Sep 28 vs last 3 days of 30-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$177.34
Severe erosion — floor is $177.34 (23.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
4 3P Sellers
4 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
3P sellers win the buy box 16.7% of the time; superior sales leads with 4 days at $699.95 (6.5% below MAP) — easing.
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