Categories/Home Appliances/LG 14,000 BTU Through the Wall Air Conditioner, 230/208V, Cools 700 Sq.Ft. for Bedroom, Living Room, Apartment, Electronic Control with Remote, White
healthy

Buy-box price is 13.3% below MSRP and a 1P seller controls the listing

The LG 14,000 BTU Through the Wall Air Conditioner, 230/208V, Cools 700 Sq.Ft. for Bedroom, Living Room, Apartment, Electronic Control with Remote, White was tracked for 29 day(s). During this period, the Buy Box price ranged from $649.00 to $719.99 against an MSRP/MAP of $749.00. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Oct 31, 2026

Price Overview

FLOOR PRICE ($)

$649.00

MAX PRICE ($)

$719.99

AVG PRICE ($)

$690.45

EROSION (%)

13.35%

MSRP/MAP ($)

$749.00

Price erosion from MSRP
Moderate13.35% below MSRP
MinimalModerateSevere

The product hit a low of $649.00, following a peak of $719.99 during the tracking period. Compared to its MSRP of $749.00, the floor price reflects a moderate variance of 13.35% erosion.

Tracking window: Oct 1, 2026 – Oct 31, 2026

Buy box distribution

93%1P
1P · 1 seller, 93% share2P · 1 seller, 0% share3P · 5 sellers, 7% share
Sellers won
2 of 7tracked sellers
Changed hands
4 timesover 29 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$689.95
−$59.05 below MSRP
27d (93%)
7.88%
3PHome Super Center
New
$649.00
−$100.00 below MSRP
2d (7%)
13.35%
3Psuperior sales
New
$699.95
−$49.05 below MSRP
0d (0%)
6.55%
3PWholesale Connection
New
$749.00
at MSRP
0d (0%)
0.00%
3PSparks_Fly
New
$999.99
+$250.99 above MSRP
0d (0%)
-33.51%
3PElectronic Express
New
$749.00
at MSRP
0d (0%)
0.00%
2PAmazon Resale
New
$580.12
−$168.88 below MSRP
0d (0%)
22.55%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for LG 14,000 BTU Through the Wall Air Conditioner, 230/208V, Cools 700 Sq.Ft. for Bedroom, Living Room, Apartment, Electronic Control with Remote, White is primarily held by Amazon.com (1P) with a 93% share, winning the Buy Box for 27 out of 29 tracked days. Only 2 of 7 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $749.00
Peak seller pressure7 sellers on Oct 17Highest count during tracking window
Price impact at peak−$40.95$689.95 → $649.00
Price trendErodingBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $649.00 and $719.99, largely stable over the period. It entered the period already $29.01 below MSRP ($749.00), before any crowding pressure arrived. Seller count peaked at 7 on 10/17 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Oct 29 vs last 3 days of 29-day tracking period

1 3P seller exited the listing — channel cleanup signal.

2 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (2)
Persistent (5)

Key Findings

healthy
Price Erosion

$100.00

Significant13.3% below MSRP

Significant erosion — floor is $100.00 (13.3%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

5 3P Sellers

Crowded2 exited

5 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.

Buy Box

Amazon.com

Controlled1P · 27 wins

Buy-box is controlled — Amazon.com (1P) leads with 27 wins at $689.95, and 3P interference is minimal.

Recommended Actions
1

Prioritise enforcement action against Home Super Center, the highest-frequency 3P buy-box winner.

2

Identify sellers below MAP — The lowest price has dropped to $649.00, which is 13.3% below MSRP ($749.00).

3

Escalate directly with Amazon — The lowest price has dropped to $563.46, which is 13.3% below MSRP ($749.00).

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