Categories/Home Appliances/LG 14,000 BTU Through the Wall Air Conditioner, 230/208V, Cools 700 Sq.Ft. for Bedroom, Living Room, Apartment, Electronic Control with Remote, White
at risk

Buy-box price is 23.7% below MSRP and a 1P seller controls the listing

The LG 14,000 BTU Through the Wall Air Conditioner, 230/208V, Cools 700 Sq.Ft. for Bedroom, Living Room, Apartment, Electronic Control with Remote, White was tracked for 30 day(s). During this period, the Buy Box price ranged from $571.66 to $749.00 against an MSRP/MAP of $749.00. The product's pricing health is currently flagged as at risk.

Tracked 30 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$571.66

MAX PRICE ($)

$749.00

AVG PRICE ($)

$670.57

EROSION (%)

23.68%

MSRP/MAP ($)

$749.00

Price erosion from MSRP
Severe23.68% below MSRP
MinimalModerateSevere

The product hit a low of $571.66, following a peak of $749.00 during the tracking period. Compared to its MSRP of $749.00, the floor price reflects a severe variance of 23.68% erosion.

Tracking window: Sep 1, 2026 – Sep 30, 2026

Buy box distribution

60%1P
1P · 1 seller, 60% share2P · 1 seller, 23% share3P · 4 sellers, 17% share
Sellers won
4 of 6tracked sellers
Changed hands
6 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$719.99
−$29.01 below MSRP
18d (60%)
3.87%
2PAmazon Resale
New
$626.05
−$122.95 below MSRP
7d (23%)
16.42%
3Psuperior sales
New
$699.95
−$49.05 below MSRP
4d (13%)
6.55%
3PElectronic Express
New
$749.00
at MSRP
1d (3%)
0.00%
3PWholesale Connection
New
$749.00
at MSRP
0d (0%)
0.00%
3PSparks_Fly
New
$999.99
+$250.99 above MSRP
0d (0%)
-33.51%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for LG 14,000 BTU Through the Wall Air Conditioner, 230/208V, Cools 700 Sq.Ft. for Bedroom, Living Room, Apartment, Electronic Control with Remote, White is primarily held by Amazon.com (1P) with a 60% share, winning the Buy Box for 18 out of 30 tracked days. Only 4 of 6 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $749.00
Peak seller pressure6 sellers on Sep 10Highest count during tracking window
Price impact at peak−$50.00$749.00 → $699.00
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $571.66 and $749.00, largely stable over the period. It entered the period already $49.05 below MSRP ($749.00), before any crowding pressure arrived. Seller count peaked at 6 on 09/10 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 30-day tracking period

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (5)

Key Findings

at risk
Price Erosion

$177.34

Severe23.7% below MSRP

Severe erosion — floor is $177.34 (23.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

4 3P Sellers

Crowded1 exited

4 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.

Buy Box

Amazon.com

Contested1P · 18 wins

3P sellers win the buy box 16.7% of the time; superior sales leads with 4 days at $699.95 (6.5% below MAP) — easing.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $571.66, which is 23.7% below MSRP ($749.00).

2

Monitor buy-box ownership daily — 3P sellers captured 16.7% of buy-box snapshots across the tracking period.

3

Prioritise enforcement action against superior sales, the highest-frequency 3P buy-box winner.

4

Escalate directly with Amazon — The lowest price has dropped to $533.12, which is 23.7% below MSRP ($749.00).

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