Buy-box price is 30.0% below MSRP and a 2P seller controls the listing
The eufy Security HomeBase 3 (HomeBase S380), Smart Hub for eufy Devices, Up to 16 TB Expandable Local Storage, BionicMind AI Facial Recognition, Advanced Encryption, No Monthly Fee was tracked for 30 day(s). During this period, the Buy Box price ranged from $139.98 to $199.99 against an MSRP/MAP of $199.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$139.98
MAX PRICE ($)
$199.99
AVG PRICE ($)
$171.99
EROSION (%)
30.01%
MSRP/MAP ($)
$199.99
The product hit a low of $139.98, following a peak of $199.99 during the tracking period. Compared to its MSRP of $199.99, the floor price reflects a severe variance of 30.01% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PAnker EufyHome· Top | New | $199.99 at MSRP | 27d (90%) | 0.00% |
2PEufyHome | New | $199.99 at MSRP | 3d (10%) | 0.00% |
The Buy Box for eufy Security HomeBase 3 (HomeBase S380), Smart Hub for eufy Devices, Up to 16 TB Expandable Local Storage, BionicMind AI Facial Recognition, Advanced Encryption, No Monthly Fee is primarily held by Anker EufyHome (2P) with a 90% share, winning the Buy Box for 27 out of 30 tracked days. All 2 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $139.98 and $199.99, largely stable over the period. Price opened right at MSRP ($199.99). Seller count peaked at 1 on 09/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 30-day tracking period
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$60.01
Severe erosion — floor is $60.01 (30.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
Anker EufyHome
Buy-box is controlled — Anker EufyHome (2P) leads with 27 wins at $199.99, and 3P interference is minimal.
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