Categories/Home Automation/Govee Smart Plug, WiFi Plugs Work with Alexa & Google Assistant, Smart Outlet with Timer & Group Controller, WiFi Outlet for Home, No Hub Required, ETL & FCC Certified, 2.4G WiFi Only, 4 Pack
healthy

Buy-box price is 10.0% below MSRP and a 2P seller controls the listing

Govee Smart Plug, WiFi Plugs Work with Alexa & Google Assistant, Smart Outlet with Timer & Group Controller, WiFi Outlet for Home, No Hub Required, ETL & FCC Certified, 2.4G WiFi Only, 4 Pack

Govee Smart Plug, WiFi Plugs Work with Alexa & Google Assistant, Smart Outlet with Timer & Group Controller, WiFi Outlet for Home, No Hub Required, ETL & FCC Certified, 2.4G WiFi Only, 4 Pack

Govee·
ID B08731J1L4

The Govee Smart Plug, WiFi Plugs Work with Alexa & Google Assistant, Smart Outlet with Timer & Group Controller, WiFi Outlet for Home, No Hub Required, ETL & FCC Certified, 2.4G WiFi Only, 4 Pack was tracked for 30 day(s). During this period, the Buy Box price ranged from $26.98 to $29.99 against an MSRP/MAP of $29.99. The product's pricing health is currently flagged as healthy.

Tracked 30 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$26.98

MAX PRICE ($)

$29.99

AVG PRICE ($)

$27.79

EROSION (%)

10.04%

MSRP/MAP ($)

$29.99

Price erosion from MSRP
Moderate10.04% below MSRP
MinimalModerateSevere

The product hit a low of $26.98, following a peak of $29.99 during the tracking period. Compared to its MSRP of $29.99, the floor price reflects a moderate variance of 10.04% erosion.

Tracking window: Sep 1, 2026 – Sep 30, 2026

Buy box distribution

100%2P
2P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PGovee US· Top
New
$29.99
at MSRP
30d (100%)
0.00%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Govee Smart Plug, WiFi Plugs Work with Alexa & Google Assistant, Smart Outlet with Timer & Group Controller, WiFi Outlet for Home, No Hub Required, ETL & FCC Certified, 2.4G WiFi Only, 4 Pack is primarily held by Govee US (2P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $29.99
Peak seller pressure1 seller on Sep 1Highest count during tracking window
Price impact at peak−$3.00$29.99 → $26.99
Price trendErodingBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $26.98 and $29.99, largely stable over the period. It entered the period already $3.00 below MSRP ($29.99), before any crowding pressure arrived. Seller count peaked at 1 on 09/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 30-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

healthy
Price Erosion

$3.01

Significant10.0% below MSRP

Significant erosion — floor is $3.01 (10.0%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Govee US

Controlled2P · 30 wins

Buy-box is controlled — Govee US (2P) leads with 30 wins at $29.99, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $26.98, which is 10.0% below MSRP ($29.99).

2

Escalate directly with Amazon — The lowest price has dropped to $26.98, which is 10.0% below MSRP ($29.99).

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