Buy-box price is 25.0% below MSRP and a 2P seller controls the listing
The Govee Smart Plug, WiFi Plugs Work with Alexa & Google Assistant, Smart Outlet with Timer & Group Controller, WiFi Outlet for Home, No Hub Required, ETL & FCC Certified, 2.4G WiFi Only, 4 Pack was tracked for 31 day(s). During this period, the Buy Box price ranged from $23.99 to $31.99 against an MSRP/MAP of $31.99. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$23.99
MAX PRICE ($)
$31.99
AVG PRICE ($)
$30.02
EROSION (%)
25.01%
MSRP/MAP ($)
$31.99
The product hit a low of $23.99, following a peak of $31.99 during the tracking period. Compared to its MSRP of $31.99, the floor price reflects a severe variance of 25.01% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PGovee US· Top | New | $31.99 at MSRP | 31d (100%) | 0.00% |
2PAmazon Resale | New | $23.88 −$8.11 below MSRP | 0d (0%) | 25.35% |
The Buy Box for Govee Smart Plug, WiFi Plugs Work with Alexa & Google Assistant, Smart Outlet with Timer & Group Controller, WiFi Outlet for Home, No Hub Required, ETL & FCC Certified, 2.4G WiFi Only, 4 Pack is primarily held by Govee US (2P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price fell to a floor of $23.99 before recovering to $31.99. It entered the period already $5.01 below MSRP ($31.99), before any crowding pressure arrived. Seller count peaked at 2 on 10/15 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
at risk$8.00
Severe erosion — floor is $8.00 (25.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
Govee US
Buy-box is controlled — Govee US (2P) leads with 31 wins at $31.99, and 3P interference is minimal.
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