Buy-box price is 10.0% below MSRP and a 2P seller controls the listing
The Govee Smart Plug, WiFi Plugs Work with Alexa & Google Assistant, Smart Outlet with Timer & Group Controller, WiFi Outlet for Home, No Hub Required, ETL & FCC Certified, 2.4G WiFi Only, 4 Pack was tracked for 30 day(s). During this period, the Buy Box price ranged from $26.99 to $27.99 against an MSRP/MAP of $29.99. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$26.99
MAX PRICE ($)
$27.99
AVG PRICE ($)
$27.29
EROSION (%)
10.00%
MSRP/MAP ($)
$29.99
The product hit a low of $26.99, following a peak of $27.99 during the tracking period. Compared to its MSRP of $29.99, the floor price reflects a moderate variance of 10.00% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PGovee US· Top | New | $29.99 at MSRP | 30d (100%) | 0.00% |
2PAmazon Resale | New | $25.64 −$4.35 below MSRP | 0d (0%) | 14.50% |
The Buy Box for Govee Smart Plug, WiFi Plugs Work with Alexa & Google Assistant, Smart Outlet with Timer & Group Controller, WiFi Outlet for Home, No Hub Required, ETL & FCC Certified, 2.4G WiFi Only, 4 Pack is primarily held by Govee US (2P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $26.99 and $27.99, largely stable over the period. It entered the period already $2.00 below MSRP ($29.99), before any crowding pressure arrived. Seller count peaked at 2 on 08/13 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Aug 29 vs last 3 days of 30-day tracking period
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
healthy$3.00
Significant erosion — floor is $3.00 (10.0%) below MSRP; the pricing anchor is under real pressure.
Clean Channel
No 3P sellers detected — the channel is clean.
Govee US
Buy-box is controlled — Govee US (2P) leads with 30 wins at $29.99, and 3P interference is minimal.
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