Categories/Home Automation/Honeywell Home RTH9585WF1004 Wi-Fi Smart Color Thermostat, 7 Day Programmable, Touch Screen, Energy Star, Alexa Ready, Gray | WI-FI Thermostat with Customizable Color Touchscreen, 7-Day Programmable, Energy Star, Works with Alexa and Google
critical

Buy-box price is 38.9% below MSRP and a 1P seller controls the listing

The Honeywell Home RTH9585WF1004 Wi-Fi Smart Color Thermostat, 7 Day Programmable, Touch Screen, Energy Star, Alexa Ready, Gray | WI-FI Thermostat with Customizable Color Touchscreen, 7-Day Programmable, Energy Star, Works with Alexa and Google was tracked for 30 day(s). During this period, the Buy Box price ranged from $109.99 to $135.99 against an MSRP/MAP of $179.99. The product's pricing health is currently flagged as critical.

Tracked 30 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$109.99

MAX PRICE ($)

$135.99

AVG PRICE ($)

$123.41

EROSION (%)

38.89%

MSRP/MAP ($)

$179.99

Price erosion from MSRP
Severe38.89% below MSRP
MinimalModerateSevere

The product hit a low of $109.99, following a peak of $135.99 during the tracking period. Compared to its MSRP of $179.99, the floor price reflects a severe variance of 38.89% erosion.

Tracking window: Sep 1, 2026 – Sep 30, 2026

Buy box distribution

57%1P
1P · 1 seller, 57% share2P · 36 sellers, 7% share3P · 51 sellers, 37% share
Sellers won
8 of 88tracked sellers
Changed hands
17 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$139.99
−$40.00 below MSRP
17d (57%)
22.22%
3PWOLF ROCK
New
$123.79
−$56.20 below MSRP
4d (13%)
31.22%
3PLAVATRONS
New
$123.46
−$56.53 below MSRP
3d (10%)
31.41%
3PFlipSpace
New
$120.00
−$59.99 below MSRP
2d (7%)
33.33%
3P✅Heartland Tek Group✅
New
$99.99
−$80.00 below MSRP
1d (3%)
44.45%
2PMnMMM
New
$180.00
+$0.01 above MSRP
1d (3%)
-0.01%
2PMEET YOUR NEEDS
New
$145.23
−$34.76 below MSRP
1d (3%)
19.31%
3PDutchie LLC
New
$149.99
−$30.00 below MSRP
1d (3%)
16.67%
2PVET 2 VET
New
$114.00
−$65.99 below MSRP
0d (0%)
36.66%
3PWMB Wholesalers
New
$89.99
−$90.00 below MSRP
0d (0%)
50.00%
2PSHOP WILLOWCREEK
New
$146.50
−$33.49 below MSRP
0d (0%)
18.61%
3PDC Home Supply
New
$52.95
−$127.04 below MSRP
0d (0%)
70.58%
3PTreasureTroveOnline
New
$89.20
−$90.79 below MSRP
0d (0%)
50.44%
3PBargain Shack USA
New
$77.99
−$102.00 below MSRP
0d (0%)
56.67%
2PGeneral King
New
$107.63
−$72.36 below MSRP
0d (0%)
40.20%
2PWright Stuff BRZ
New
$124.95
−$55.04 below MSRP
0d (0%)
30.58%
2PIndependent Brands
New
$94.88
−$85.11 below MSRP
0d (0%)
47.29%
3PColumbiatradestock (S/N Info Recorded)
New
$146.99
−$33.00 below MSRP
0d (0%)
18.33%
2PA-Dub & More
New
$149.99
−$30.00 below MSRP
0d (0%)
16.67%
3PTriplenet Pricing INC
New
$165.77
−$14.22 below MSRP
0d (0%)
7.90%
2PG & CO., LLC
New
$127.99
−$52.00 below MSRP
0d (0%)
28.89%
3PEasySmart Products Online
New
$221.36
+$41.37 above MSRP
0d (0%)
-22.98%
3PTech deal (We Record Serial # )
New
$155.00
−$24.99 below MSRP
0d (0%)
13.88%
3PGB Atlas
New
$134.00
−$45.99 below MSRP
0d (0%)
25.55%
2PInfitek
New
$114.00
−$65.99 below MSRP
0d (0%)
36.66%
2PAmazon Resale
New
$62.80
−$117.19 below MSRP
0d (0%)
65.11%
3PAmerican Tool Supply
New
$200.68
+$20.69 above MSRP
0d (0%)
-11.50%
3PHardware Plus Tools
New
$164.81
−$15.18 below MSRP
0d (0%)
8.43%
2PWOLF ROCK
New
$123.49
−$56.50 below MSRP
0d (0%)
31.39%
3PConcept Kitchen
New
$123.46
−$56.53 below MSRP
0d (0%)
31.41%
3PFutureTech Electronics (SN Recorded)
New
$118.00
−$61.99 below MSRP
0d (0%)
34.44%
3PMeimeiGo
New
$95.00
−$84.99 below MSRP
0d (0%)
47.22%
3PTeam FTO Store
New
$179.21
−$0.78 below MSRP
0d (0%)
0.43%
2PTools And More (Serial # Recorded)
New
$118.18
−$61.81 below MSRP
0d (0%)
34.34%
3PBison Commerce Group
New
$129.99
−$50.00 below MSRP
0d (0%)
27.78%
3PBibishop LTD
New
$145.00
−$34.99 below MSRP
0d (0%)
19.44%
2PPower Up Deals
New
$94.99
−$85.00 below MSRP
0d (0%)
47.22%
3PSPTT LLC
New
$169.99
−$10.00 below MSRP
0d (0%)
5.56%
3PAt Your Steps
New
$98.22
−$81.77 below MSRP
0d (0%)
45.43%
3PWireless Cloud
New
$99.95
−$80.04 below MSRP
0d (0%)
44.47%
3PMAXX DEALS STORE
New
$123.99
−$56.00 below MSRP
0d (0%)
31.11%
2Pescorp
New
$124.96
−$55.03 below MSRP
0d (0%)
30.57%
3PSteadyfield Goods
New
$127.99
−$52.00 below MSRP
0d (0%)
28.89%
3PThermo Floor
New
$183.70
+$3.71 above MSRP
0d (0%)
-2.06%
2PLemon Explosion
New
$71.19
−$108.80 below MSRP
0d (0%)
60.45%
3PSarann Company
New
$79.99
−$100.00 below MSRP
0d (0%)
55.56%
2PSupply House Market Place
New
$160.00
−$19.99 below MSRP
0d (0%)
11.11%
3PNorth Coast Commerce, LLC
New
$82.90
−$97.09 below MSRP
0d (0%)
53.94%
2PPRODUCTS 360
New
$126.00
−$53.99 below MSRP
0d (0%)
30.00%
2PLMBEnterprise
New
$154.90
−$25.09 below MSRP
0d (0%)
13.94%
3PThe Factory Depot
New
$142.02
−$37.97 below MSRP
0d (0%)
21.10%
3PSatelite Co
New
$200.00
+$20.01 above MSRP
0d (0%)
-11.12%
2PEquitable Savings
New
$84.99
−$95.00 below MSRP
0d (0%)
52.78%
2PSunny ING
New
$123.89
−$56.10 below MSRP
0d (0%)
31.17%
3PHannaGoods
New
$74.99
−$105.00 below MSRP
0d (0%)
58.34%
3PSilvermoon Corp, Llc
New
$114.00
−$65.99 below MSRP
0d (0%)
36.66%
2PNorth Culture
New
$61.60
−$118.39 below MSRP
0d (0%)
65.78%
3PVPA Sales
New
$155.55
−$24.44 below MSRP
0d (0%)
13.58%
3Pdollarmax
New
$85.00
−$94.99 below MSRP
0d (0%)
52.78%
2PLLC,
New
$179.99
at MSRP
0d (0%)
0.00%
2PMadisonTech
New
$154.90
−$25.09 below MSRP
0d (0%)
13.94%
3PEJ Essentails
New
$124.99
−$55.00 below MSRP
0d (0%)
30.56%
3POutCrate
New
$114.99
−$65.00 below MSRP
0d (0%)
36.11%
2PAmericaMart
New
$147.00
−$32.99 below MSRP
0d (0%)
18.33%
2PBRADECO
New
$155.94
−$24.05 below MSRP
0d (0%)
13.36%
3PPlus Ultra Deals Store
New
$128.80
−$51.19 below MSRP
0d (0%)
28.44%
2PMSAME
New
$109.99
−$70.00 below MSRP
0d (0%)
38.89%
3PDT Convenience Store
New
$124.99
−$55.00 below MSRP
0d (0%)
30.56%
3PHearthshire
New
$179.99
at MSRP
0d (0%)
0.00%
3PAlturas Supply
New
$148.00
−$31.99 below MSRP
0d (0%)
17.77%
3PPower Up Deals
New
$94.99
−$85.00 below MSRP
0d (0%)
47.22%
3PGlens Warehouse
New
$179.00
−$0.99 below MSRP
0d (0%)
0.55%
3PDepot Warehouse ( S/N recorded )
New
$124.99
−$55.00 below MSRP
0d (0%)
30.56%
3PVault US
New
$114.00
−$65.99 below MSRP
0d (0%)
36.66%
3PPLEXSUPPLY.
New
$189.00
+$9.01 above MSRP
0d (0%)
-5.01%
2PGrabNGo Goods
New
$124.50
−$55.49 below MSRP
0d (0%)
30.83%
3PCOWINS LLC (SHIPS TODAY OR NEXT BUSINESS DAY)
New
$149.99
−$30.00 below MSRP
0d (0%)
16.67%
2PJazzer Shack
New
$172.99
−$7.00 below MSRP
0d (0%)
3.89%
2PUSA 3D GLOBAL (Serial Number Recorded)
New
$114.00
−$65.99 below MSRP
0d (0%)
36.66%
2PSolasDistribution
New
$129.97
−$50.02 below MSRP
0d (0%)
27.79%
3PByElite Products
New
$75.00
−$104.99 below MSRP
0d (0%)
58.33%
2PGreen Light Bargains
New
$148.43
−$31.56 below MSRP
0d (0%)
17.53%
3PMID ATLANTIC MERCHANTS
New
$184.79
+$4.80 above MSRP
0d (0%)
-2.67%
2PSuper Marketplace (S/N Recorded)
New
$130.00
−$49.99 below MSRP
0d (0%)
27.77%
3PGreenHaven Supplies
New
$248.00
+$68.01 above MSRP
0d (0%)
-37.79%
2PSlick Returns
New
$119.95
−$60.04 below MSRP
0d (0%)
33.36%
2P3G SUPPLIER
New
$140.00
−$39.99 below MSRP
0d (0%)
22.22%
2PIntro Gallery
New
$139.99
−$40.00 below MSRP
0d (0%)
22.22%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Honeywell Home RTH9585WF1004 Wi-Fi Smart Color Thermostat, 7 Day Programmable, Touch Screen, Energy Star, Alexa Ready, Gray | WI-FI Thermostat with Customizable Color Touchscreen, 7-Day Programmable, Energy Star, Works with Alexa and Google is primarily held by Amazon.com (1P) with a 57% share, winning the Buy Box for 17 out of 30 tracked days. Only 8 of 88 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $179.99
Peak seller pressure65 sellers on Sep 8Highest count during tracking window
Price impact at peak$0.00$124.99 → $124.99
Price trendErodingBased on trailing 30 days
Seller proliferation↓ Decreasing-0.1/day avg · -3 net

Buy-box price stayed between $109.99 and $135.99, largely stable over the period. It entered the period already $55.00 below MSRP ($179.99), before any crowding pressure arrived. Seller count peaked at 65 on 09/08, easing off since — adding -3 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 30-day tracking period

6 persistent 3P sellers actively cutting prices — driving ongoing erosion.

17 3P sellers exited the listing — channel cleanup signal.

26 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (26)
Persistent (63)

Key Findings

critical
Price Erosion

$70.00

Severe38.9% below MSRP

Severe erosion — floor is $70.00 (38.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

51 3P Sellers

Swarming26 exited

51 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

Hijacked1P · 17 wins

Amazon.com (1P) dominates the buy box with 17 wins at $139.99, 22.2% below MAP — and escalating.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $109.99, which is 38.9% below MSRP ($179.99).

2

Audit distribution channels — 51 active 3P sellers detected, indicating widespread distribution issues.

3

Monitor buy-box ownership daily — 3P sellers captured 36.7% of buy-box snapshots across the tracking period.

4

Prioritise enforcement action against WOLF ROCK, the highest-frequency 3P buy-box winner.

5

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 38.9% below MSRP ($179.99).

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