Buy-box price is 33.6% below MSRP and a 1P seller controls the listing
The Philips Hue Bridge Pro, Smart Lighting Hub, Wireless, Advanced Encryption, Supports 150+ Lights & 50+ Accessories, Hue Bridge System Works with Apple Home, Alexa, Google, Samsung SmartThings was tracked for 30 day(s). During this period, the Buy Box price ranged from $92.99 to $139.99 against an MSRP/MAP of $139.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$92.99
MAX PRICE ($)
$139.99
AVG PRICE ($)
$105.52
EROSION (%)
33.57%
MSRP/MAP ($)
$139.99
The product hit a low of $92.99, following a peak of $139.99 during the tracking period. Compared to its MSRP of $139.99, the floor price reflects a severe variance of 33.57% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $122.99 −$17.00 below MSRP | 22d (73%) | 12.14% |
2PAmazon Resale | New | $116.84 −$23.15 below MSRP | 3d (10%) | 16.54% |
3PTech Union | New | $99.99 −$40.00 below MSRP | 2d (7%) | 28.57% |
2PQuiverr | New | $139.99 at MSRP | 2d (7%) | 0.00% |
2PAdvent Prime | New | $119.97 −$20.02 below MSRP | 0d (0%) | 14.30% |
3PTrevolly (S/N Recorded) | New | $149.99 +$10.00 above MSRP | 0d (0%) | -7.14% |
3PQuiverr | New | $139.99 at MSRP | 0d (0%) | 0.00% |
3PTriplenet Pricing INC | New | $190.90 +$50.91 above MSRP | 0d (0%) | -36.37% |
The Buy Box for Philips Hue Bridge Pro, Smart Lighting Hub, Wireless, Advanced Encryption, Supports 150+ Lights & 50+ Accessories, Hue Bridge System Works with Apple Home, Alexa, Google, Samsung SmartThings is primarily held by Amazon.com (1P) with a 76% share, winning the Buy Box for 22 out of 30 tracked days. Only 4 of 8 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price fell to a floor of $92.99 before recovering to $139.99. It entered the period already $41.09 below MSRP ($139.99), before any crowding pressure arrived. Seller count peaked at 7 on 08/01, easing off since — adding -4 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Aug 29 vs last 3 days of 30-day tracking period
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$47.00
Severe erosion — floor is $47.00 (33.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
4 3P Sellers
4 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 22 wins at $122.99, and 3P interference is minimal.
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