Categories/Home Automation/Shelly Smart Plug UL, WiFi, Bluetooth, Zigbee, Matter Outlet with Power Metering, Works with HomeKit, Google Home, Alexa, Home Assistant, Smart Socket, Easy Setup, Plug US Gen4 (4 Pack)
healthy

Buy-box price is 0.0% below MSRP and a 2P seller controls the listing

Shelly Smart Plug UL, WiFi, Bluetooth, Zigbee, Matter Outlet with Power Metering, Works with HomeKit, Google Home, Alexa, Home Assistant, Smart Socket, Easy Setup, Plug US Gen4 (4 Pack)

Shelly Smart Plug UL, WiFi, Bluetooth, Zigbee, Matter Outlet with Power Metering, Works with HomeKit, Google Home, Alexa, Home Assistant, Smart Socket, Easy Setup, Plug US Gen4 (4 Pack)

Shelly·
ID B0H4MMR2ZS

The Shelly Smart Plug UL, WiFi, Bluetooth, Zigbee, Matter Outlet with Power Metering, Works with HomeKit, Google Home, Alexa, Home Assistant, Smart Socket, Easy Setup, Plug US Gen4 (4 Pack) was tracked for 10 day(s). During this period, the Buy Box price was $79.99 against an MSRP/MAP of $79.99. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Aug 11, 2026

Price Overview

FLOOR PRICE ($)

$79.99

MAX PRICE ($)

$79.99

AVG PRICE ($)

$79.99

EROSION (%)

0.00%

MSRP/MAP ($)

$79.99

Price erosion from MSRP
Minimal0.00% below MSRP
MinimalModerateSevere

The product held steady at $79.99 throughout the tracking period. The floor price held at or above its MSRP of $79.99, showing no erosion during the period.

Tracking window: Aug 1, 2026 – Aug 11, 2026

Buy box distribution

100%2P
2P · 2 sellers, 100% share
Sellers won
1 of 2tracked sellers
Changed hands
0 timesover 10 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PShelly USA· Top
New
$79.99
at MSRP
10d (100%)
0.00%
2PAmazon Resale
New
$75.23
−$4.76 below MSRP
0d (0%)
5.95%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Shelly Smart Plug UL, WiFi, Bluetooth, Zigbee, Matter Outlet with Power Metering, Works with HomeKit, Google Home, Alexa, Home Assistant, Smart Socket, Easy Setup, Plug US Gen4 (4 Pack) is primarily held by Shelly USA (2P) with a 100% share, winning the Buy Box for 10 out of 10 tracked days. Only 1 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $79.99
Peak seller pressure2 sellers on Aug 5Highest count during tracking window
Price impact at peak$0.00$79.99 → $79.99
Price trendErodingBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $0.00 and $79.99, largely stable over the period. Price opened right at MSRP ($79.99). Seller count peaked at 2 on 08/05 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Aug 8 vs last 3 days of 10-day tracking period

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (1)

Key Findings

healthy
Price Erosion

$0.00

Intact0% below MSRP

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

Clean Channel

Clean1 exited

No 3P sellers detected — the channel is clean.

Buy Box

Shelly USA

Controlled2P · 10 wins

Buy-box is controlled — Shelly USA (2P) leads with 10 wins at $79.99, and 3P interference is minimal.

Recommended Actions
1

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 0.0% below MSRP ($79.99).

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