Categories/Moisturizers/AESTURA ATOBARRIER365 Cream with Ceramides, Korean Face Moisturizer for Barrier Repair | 120H lasting Hydration, Ceramide Capsules, Dry & Sensitive Skin, Non-comedogenic, 80 mL / 2.70 fl.oz.

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

at risk
amazon.comID B09YDCCJBJ
AESTURA ATOBARRIER365 Cream with Ceramides, Korean Face Moisturizer for Barrier Repair | 120H lasting Hydration, Ceramide Capsules, Dry & Sensitive Skin, Non-comedogenic, 80 mL / 2.70 fl.oz.

AESTURA ATOBARRIER365 Cream with Ceramides, Korean Face Moisturizer for Barrier Repair | 120H lasting Hydration, Ceramide Capsules, Dry & Sensitive Skin, Non-comedogenic, 80 mL / 2.70 fl.oz.

Aestura

The AESTURA ATOBARRIER365 Cream with Ceramides, Korean Face Moisturizer for Barrier Repair | 120H lasting Hydration, Ceramide Capsules, Dry & Sensitive Skin, Non-comedogenic, 80 mL / 2.70 fl.oz. was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $23.99 to $32.00 against an MSRP/MAP of $32.00. The product's pricing health is currently flagged as at risk.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$23.99

MAX PRICE ($)

$32.00

AVG PRICE ($)

$29.87

SEVERE EROSION

25.03%

MSRP/MAP ($)

$32.00

Price erosion from MSRP25.03% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $32.00, following a peak of $32.00 during the tracking period. Compared to its MSRP of $32.00, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P7% · 2d
2P93% · 27d

2P leads with 93% of Buy Box days

1P 1 seller2P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
2PAESTURA Official· Top
New
$32.00
+$0.00
27(93%)
0.00%
1PAmazon.com
New
N/A
2(7%)
N/A
The Buy Box for AESTURA ATOBARRIER365 Cream with Ceramides, Korean Face Moisturizer for Barrier Repair | 120H lasting Hydration, Ceramide Capsules, Dry & Sensitive Skin, Non-comedogenic, 80 mL / 2.70 fl.oz. is primarily held by AESTURA Official (2P) with a 93% share, winning the Buy Box for 27 out of 29 tracked days. All 2 of 2 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $32.00

Peak Seller Pressure

1 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price stayed between $0.00 and $32.00, largely stable over the period. Price opened right at MSRP ($32.00). Seller count peaked at 1 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

Watchlist

  • 1 seller exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (1)
1PAmazon.com

Last Jun 20 · N/A · 2 Buy Box Wins

Persistent (1)
2PAESTURA Official

27d · avg $29.87 · 27 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$8.01

Severe · 25.0% below MSRP

Severe erosion — floor is $8.01 (25.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean

Clean · 1 exited

No 3P sellers detected — the channel is clean.

Buy Box

AESTURA Official

2P · 27 wins · $32.00

Buy-box is controlled — AESTURA Official (2P) leads with 27 wins at $32.00, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $23.99, which is 25.0% below MSRP ($32.00).

2

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 25.0% below MSRP ($32.00).