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You can view 3P seller crowding, buy box ownership, and price erosion trends of products. You can also request a free report for your product.

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The report is updated monthly, with insights reflecting the last 30 days by default.

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Categories/Moisturizers/Aveeno Calm + Restore Facial Moisturizer Face Cream for Redness Relief, Non-Comedogenic, Ceramide & Vitamin B5, Hydrating for Dry, Sensitive Skin, Hypoallergenic, Fragrance-Free, 1.7 oz

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

at risk

ID B0B2KTBK51

Aveeno Calm + Restore Facial Moisturizer Face Cream for Redness Relief, Non-Comedogenic, Ceramide & Vitamin B5, Hydrating for Dry, Sensitive Skin, Hypoallergenic, Fragrance-Free, 1.7 oz

Aveeno

The Aveeno Calm + Restore Facial Moisturizer Face Cream for Redness Relief, Non-Comedogenic, Ceramide & Vitamin B5, Hydrating for Dry, Sensitive Skin, Hypoallergenic, Fragrance-Free, 1.7 oz was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $14.22 to $19.97 against an MSRP/MAP of $19.97. The product's pricing health is currently flagged as at risk.

Showing Results for Past 30 days

Last updated Jun 30, 2026

Price Overview

Severe erosion

FLOOR PRICE ($)

$14.22

MAX PRICE ($)

$19.97

AVG PRICE ($)

$19.18

SEVERE EROSION

28.79%

MSRP/MAP ($)

$19.97

Price erosion from MSRP28.79% below MSRP

Jun 2, 2026Jun 30, 2026

The product is currently selling at $19.97, following a peak of $19.97 during the tracking period. Compared to its MSRP of $19.97, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller2P 2 sellers3P 5 sellers

Seller	Condition	Current Price ($)	Buy Box Days	Erosion (%)
1PAmazon.com· Top	New	$19.97 +$0.00	29(100%)	0.00%
3PBeauty Suppliez Inc	New	$18.99 −$0.98	0(0%)	4.91%
3Poverstockdrugstore	New	$28.06 +$8.09	0(0%)	-40.51%
2PTEAM R AND R	New	$20.24 +$0.27	0(0%)	-1.35%
3PSoapify	New	$21.99 +$2.02	0(0%)	-10.12%
3PFlash Supplement	New	$19.92 −$0.05	0(0%)	0.25%
3P1000BEAUTY	New	$19.00 −$0.97	0(0%)	4.86%
2PProactive Service, LLC	New	$22.99 +$3.02	0(0%)	-15.12%

The Buy Box for Aveeno Calm + Restore Facial Moisturizer Face Cream for Redness Relief, Non-Comedogenic, Ceramide & Vitamin B5, Hydrating for Dry, Sensitive Skin, Hypoallergenic, Fragrance-Free, 1.7 oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 8 total sellers have won the Buy Box.

Seller Density vs. Price Erosion

Buy-box priceActive sellers (scaled)MSRP $19.97

Peak Seller Pressure

7 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

-0.04/day avg · -1 net

Peak +1 on 06/12

Buy-box price stayed between $14.22 and $19.97, largely stable over the period. Price opened right at MSRP ($19.97). Seller count peaked at 7 on 06/02, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

Watchlist

2 sellers exited with no new entrants — competitive pressure may be easing.

New Entrants (0)

No new sellers in recent period.

Exited (2)

2PProactive Service, LLC

Last Jun 12 · $22.99 · 0 Buy Box Wins

3PFlash Supplement

Last Jun 4 · $19.92 · 0 Buy Box Wins

Persistent (6)

1PAmazon.com

29d · avg $19.18 · 29 Buy Box Wins · stable

3PBeauty Suppliez Inc

29d · avg $18.99 · 0 Buy Box Wins · stable

3Poverstockdrugstore

29d · avg $28.06 · 0 Buy Box Wins · stable

2PTEAM R AND R

29d · avg $20.24 · 0 Buy Box Wins · stable

3PSoapify

29d · avg $20.32 · 0 Buy Box Wins · ↑ rising

3P1000BEAUTY

4d · avg $19.00 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.

Key Findings

at risk

Price Erosion

$5.75

Severe · 28.8% below MSRP

Severe erosion — floor is $5.75 (28.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

5 3P sellers

Crowded · 2 exited

5 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.

Buy Box

Amazon.com

1P · 29 wins · $19.97

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $19.97, and 3P interference is minimal.

Recommended Actions

Immediate pricing intervention required — The lowest price has dropped to $14.22, which is 28.8% below MSRP ($19.97).

Escalate directly with Amazon — The lowest price has dropped to $14.22, which is 28.8% below MSRP ($19.97).