Categories/Moisturizers/Aveeno Calm + Restore Oat Gel Facial Moisturizer for Sensitive Skin, Fast-Absorbing, Soothing Lightweight Gel Cream with Prebiotic Oat & Feverfew, Fragrance-Free & Hypoallergenic, 1.7 oz

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

critical
amazon.comID B08D9MSGVQ
Aveeno Calm + Restore Oat Gel Facial Moisturizer for Sensitive Skin, Fast-Absorbing, Soothing Lightweight Gel Cream with Prebiotic Oat & Feverfew, Fragrance-Free & Hypoallergenic, 1.7 oz

Aveeno Calm + Restore Oat Gel Facial Moisturizer for Sensitive Skin, Fast-Absorbing, Soothing Lightweight Gel Cream with Prebiotic Oat & Feverfew, Fragrance-Free & Hypoallergenic, 1.7 oz

Aveeno

The Aveeno Calm + Restore Oat Gel Facial Moisturizer for Sensitive Skin, Fast-Absorbing, Soothing Lightweight Gel Cream with Prebiotic Oat & Feverfew, Fragrance-Free & Hypoallergenic, 1.7 oz was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $14.22 to $19.97 against an MSRP/MAP of $26.68. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$14.22

MAX PRICE ($)

$19.97

AVG PRICE ($)

$19.16

SEVERE EROSION

46.70%

MSRP/MAP ($)

$26.68

Price erosion from MSRP46.70% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $19.97, following a peak of $19.97 during the tracking period. Compared to its MSRP of $26.68, the current price reflects a severe variance of 25.1% erosion.

Buy Box Distribution

Buy Box Share

1P97% · 28d
2P3% · 1d

1P leads with 97% of Buy Box days

1P 1 seller2P 2 sellers3P 7 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$19.97
−$6.71
28(97%)
25.15%
2PWellness Demand
New
$19.50
−$7.18
1(3%)
26.91%
3PThrifty White Health Essentials
New
$20.85
−$5.83
0(0%)
21.85%
3PTEAM R AND R
New
$28.00
+$1.32
0(0%)
-4.95%
3Pgreat quality products...
New
$24.13
−$2.55
0(0%)
9.56%
3PEAGLE SIAL LLC
New
$35.49
+$8.81
0(0%)
-33.02%
3PBeauty Suppliez Inc
New
$18.99
−$7.69
0(0%)
28.82%
3PHey Pharma
New
$24.85
−$1.83
0(0%)
6.86%
2PLAKESIDE SHIPPING
New
$34.95
+$8.27
0(0%)
-31.00%
3PLone$tar Deal
New
$37.99
+$11.31
0(0%)
-42.39%
The Buy Box for Aveeno Calm + Restore Oat Gel Facial Moisturizer for Sensitive Skin, Fast-Absorbing, Soothing Lightweight Gel Cream with Prebiotic Oat & Feverfew, Fragrance-Free & Hypoallergenic, 1.7 oz is primarily held by Amazon.com (1P) with a 97% share, winning the Buy Box for 28 out of 29 tracked days. Only 2 of 10 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $26.68

Peak Seller Pressure

10 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

-0.11/day avg · -3 net

Peak +2 on 06/13

Buy-box price stayed between $14.22 and $19.97, largely stable over the period. It entered the period already $6.71 below MSRP ($26.68), before any crowding pressure arrived. Seller count peaked at 10 on 06/02, easing off since — adding -3 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

Watchlist

  • 1 persistent 3P seller actively cutting prices — driving ongoing erosion.
  • 2 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (2)
2PWellness Demand

Last Jun 4 · $19.50 · 1 Buy Box Wins

3PBeauty Suppliez Inc

Last Jun 4 · $18.99 · 0 Buy Box Wins

Persistent (8)
1PAmazon.com

29d · avg $19.18 · 28 Buy Box Wins · stable

3Pgreat quality products...

29d · avg $24.13 · 0 Buy Box Wins · stable

3PHey Pharma

29d · avg $25.35 · 0 Buy Box Wins · stable

2PLAKESIDE SHIPPING

29d · avg $34.95 · 0 Buy Box Wins · stable

3PLone$tar Deal

29d · avg $37.99 · 0 Buy Box Wins · stable

3PThrifty White Health Essentials

28d · avg $21.21 · 0 Buy Box Wins · ↓ falling

3PTEAM R AND R

26d · avg $28.00 · 0 Buy Box Wins · stable

3PEAGLE SIAL LLC

23d · avg $35.49 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$12.46

Severe · 46.7% below MSRP

Severe erosion — floor is $12.46 (46.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

7 3P sellers

Swarming · 2 exited

7 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

1P · 28 wins · $19.97

Buy-box is controlled — Amazon.com (1P) leads with 28 wins at $19.97, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $14.22, which is 46.7% below MSRP ($26.68).

2

Audit distribution channels — 7 active 3P sellers detected, indicating widespread distribution issues.

3

Escalate directly with Amazon — The lowest price has dropped to $14.22, which is 46.7% below MSRP ($26.68).