Categories/Moisturizers/Aveeno Daily Moisturizing Face Lotion with Oat for Dry Skin, 5 fl oz

Beauty > Skincare > Moisturizers > Face Moisturizers

healthy
walmart.comID 168868747
Aveeno Daily Moisturizing Face Lotion with Oat for Dry Skin, 5 fl oz

Aveeno Daily Moisturizing Face Lotion with Oat for Dry Skin, 5 fl oz

Aveeno

The Aveeno Daily Moisturizing Face Lotion with Oat for Dry Skin, 5 fl oz was tracked for 25 day(s). During this period, the Buybox price ranged between Buy box price was $9.97 against an MSRP/MAP of $9.97. The product's pricing health is currently flagged as healthy.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$9.97

MAX PRICE ($)

$9.97

AVG PRICE ($)

$9.97

MINIMAL EROSION

0.00%

MSRP/MAP ($)

$9.97

Price erosion from MSRP0.00% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $9.97, following a peak of $9.97 during the tracking period. Compared to its MSRP of $9.97, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 25d

1P leads with 100% of Buy Box days

1P 1 seller3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$9.97
+$0.00
25(100%)
0.00%
3PBest In Show
New
$12.99
+$3.02
0(0%)
-30.29%
The Buy Box for Aveeno Daily Moisturizing Face Lotion with Oat for Dry Skin, 5 fl oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 25 out of 25 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $9.97

Peak Seller Pressure

2 sellers on Jun 25

Price held at $9.97

Price Trend

Stable

Seller Proliferation

→ Stable

+0.04/day avg · +1 net

Peak +1 on 06/25

Buy-box price held flat at $9.97 throughout the tracking period. Price opened right at MSRP ($9.97). Seller count peaked at 2 on 06/25 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 25-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (2)
1PWalmart.com

25d · avg $9.97 · 25 Buy Box Wins · stable

3PBest In Show

6d · avg $12.99 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

At MSRP

Intact

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

1 3P sellers

Controlled

3P activity is limited to 1 seller — controlled.

Buy Box

Walmart.com

1P · 25 wins · $9.97

Buy-box is controlled — Walmart.com (1P) leads with 25 wins at $9.97, and 3P interference is minimal.

Recommended Actions
1

Channel health is stable — maintain current monitoring cadence and review pricing quarterly.