Beauty > Skincare > Moisturizers > Face Moisturizers

Aveeno
The Aveeno Positively Radiant Daily Face Moisturizer Lotion with SPF 15, 4 oz was tracked for 25 day(s). During this period, the Buybox price ranged between Buy box price was $18.47 against an MSRP/MAP of $18.47. The product's pricing health is currently flagged as healthy.
FLOOR PRICE ($)
$18.47
MAX PRICE ($)
$18.47
AVG PRICE ($)
$18.47
MINIMAL EROSION
0.00%
MSRP/MAP ($)
$18.47
The product is currently selling at $18.47, following a peak of $18.47 during the tracking period. Compared to its MSRP of $18.47, the current price is at or above MSRP — no erosion detected.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PWalmart.com· Top | New | $18.47 +$0.00 | 25(100%) | 0.00% |
3PAmericaRx Smart Shop | New | $28.01 +$9.54 | 0(0%) | -51.65% |
3PHey Pharma | New | $26.87 +$8.40 | 0(0%) | -45.48% |
Peak Seller Pressure
3 sellers on Jun 2
Price Trend
Stable
Seller Proliferation
→ Stable
0/day avg · 0 net
Peak +1 on 06/18
Buy-box price held flat at $18.47 throughout the tracking period. Price opened right at MSRP ($18.47). Seller count peaked at 3 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jun 28 vs last 3 days of 25-day tracking period
No new sellers in recent period.
No sellers exited in recent period.
25d · avg $18.47 · 25 Buy Box Wins · stable
25d · avg $26.87 · 0 Buy Box Wins · stable
8d · avg $28.01 · 0 Buy Box Wins · stable
At MSRP
Intact
Pricing is intact — no measurable erosion from MSRP.
2 3P sellers
Controlled
3P activity is limited to 2 sellers — controlled.
Walmart.com
1P · 25 wins · $18.47
Buy-box is controlled — Walmart.com (1P) leads with 25 wins at $18.47, and 3P interference is minimal.
Channel health is stable — maintain current monitoring cadence and review pricing quarterly.