Categories/Moisturizers/Aveeno Positively Radiant Daily Face Moisturizer Lotion with SPF 15, 4 oz

Beauty > Skincare > Moisturizers > Face Moisturizers

healthy
walmart.comID 458581675
Aveeno Positively Radiant Daily Face Moisturizer Lotion with SPF 15, 4 oz

Aveeno Positively Radiant Daily Face Moisturizer Lotion with SPF 15, 4 oz

Aveeno

The Aveeno Positively Radiant Daily Face Moisturizer Lotion with SPF 15, 4 oz was tracked for 25 day(s). During this period, the Buybox price ranged between Buy box price was $18.47 against an MSRP/MAP of $18.47. The product's pricing health is currently flagged as healthy.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$18.47

MAX PRICE ($)

$18.47

AVG PRICE ($)

$18.47

MINIMAL EROSION

0.00%

MSRP/MAP ($)

$18.47

Price erosion from MSRP0.00% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $18.47, following a peak of $18.47 during the tracking period. Compared to its MSRP of $18.47, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 25d

1P leads with 100% of Buy Box days

1P 1 seller3P 2 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$18.47
+$0.00
25(100%)
0.00%
3PAmericaRx Smart Shop
New
$28.01
+$9.54
0(0%)
-51.65%
3PHey Pharma
New
$26.87
+$8.40
0(0%)
-45.48%
The Buy Box for Aveeno Positively Radiant Daily Face Moisturizer Lotion with SPF 15, 4 oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 25 out of 25 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $18.47

Peak Seller Pressure

3 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

Stable

0/day avg · 0 net

Peak +1 on 06/18

Buy-box price held flat at $18.47 throughout the tracking period. Price opened right at MSRP ($18.47). Seller count peaked at 3 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 25-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (3)
1PWalmart.com

25d · avg $18.47 · 25 Buy Box Wins · stable

3PHey Pharma

25d · avg $26.87 · 0 Buy Box Wins · stable

3PAmericaRx Smart Shop

8d · avg $28.01 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

At MSRP

Intact

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

2 3P sellers

Controlled

3P activity is limited to 2 sellers — controlled.

Buy Box

Walmart.com

1P · 25 wins · $18.47

Buy-box is controlled — Walmart.com (1P) leads with 25 wins at $18.47, and 3P interference is minimal.

Recommended Actions
1

Channel health is stable — maintain current monitoring cadence and review pricing quarterly.