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Eau Thermale Avène
The Avène Cicalfate+ Restorative Protective Cream, Face Moisturizer, face cream for sensitive skin, helps restore skin barrier, restorative cream, safe for infants, children and adults was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $18.20 to $26.00 against an MSRP/MAP of $26.00. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$18.20
MAX PRICE ($)
$26.00
AVG PRICE ($)
$23.77
SEVERE EROSION
30.00%
MSRP/MAP ($)
$26.00
The product is currently selling at $26.00, following a peak of $26.00 during the tracking period. Compared to its MSRP of $26.00, the current price is at or above MSRP — no erosion detected.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $26.00 +$0.00 | 26(90%) | 0.00% |
1PLovelySkin Inc | New | $26.00 +$0.00 | 3(10%) | 0.00% |
2PLovelySkin Inc | New | $26.00 +$0.00 | 0(0%) | 0.00% |
3PLovelySkin Inc | New | $26.00 +$0.00 | 0(0%) | 0.00% |
Peak Seller Pressure
2 sellers on Jun 2
Price Trend
Recovering
Seller Proliferation
→ Stable
0/day avg · 0 net
Peak +1 on 06/13
Buy-box price fell to a floor of $0.00 before recovering to $26.00. It entered the period already $5.20 below MSRP ($26.00), before any crowding pressure arrived. Seller count peaked at 2 on 06/02 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period
Watchlist
No new sellers in recent period.
Last Jun 10 · $26.00 · 3 Buy Box Wins
26d · avg $23.50 · 26 Buy Box Wins · ↑ rising
18d · avg $26.00 · 0 Buy Box Wins · stable
17d · avg $26.00 · 0 Buy Box Wins · stable
$7.80
Severe · 30.0% below MSRP
Severe erosion — floor is $7.80 (30.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P sellers
Controlled · 1 exited
3P activity is limited to 1 seller — controlled, though 1 have since exited.
Amazon.com
1P · 26 wins · $26.00
Buy-box is controlled — Amazon.com (1P) leads with 26 wins at $26.00, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $18.20, which is 30.0% below MSRP ($26.00).
Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 30.0% below MSRP ($26.00).