Categories/Moisturizers/Avène Cicalfate+ Restorative Protective Cream, Face Moisturizer, face cream for sensitive skin, helps restore skin barrier, restorative cream, safe for infants, children and adults

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

at risk
amazon.comID B07XG1PLJF
Avène Cicalfate+ Restorative Protective Cream, Face Moisturizer, face cream for sensitive skin, helps restore skin barrier, restorative cream, safe for infants, children and adults

Avène Cicalfate+ Restorative Protective Cream, Face Moisturizer, face cream for sensitive skin, helps restore skin barrier, restorative cream, safe for infants, children and adults

Eau Thermale Avène

The Avène Cicalfate+ Restorative Protective Cream, Face Moisturizer, face cream for sensitive skin, helps restore skin barrier, restorative cream, safe for infants, children and adults was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $18.20 to $26.00 against an MSRP/MAP of $26.00. The product's pricing health is currently flagged as at risk.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$18.20

MAX PRICE ($)

$26.00

AVG PRICE ($)

$23.77

SEVERE EROSION

30.00%

MSRP/MAP ($)

$26.00

Price erosion from MSRP30.00% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $26.00, following a peak of $26.00 during the tracking period. Compared to its MSRP of $26.00, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 2 sellers2P 1 seller3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$26.00
+$0.00
26(90%)
0.00%
1PLovelySkin Inc
New
$26.00
+$0.00
3(10%)
0.00%
2PLovelySkin Inc
New
$26.00
+$0.00
0(0%)
0.00%
3PLovelySkin Inc
New
$26.00
+$0.00
0(0%)
0.00%
The Buy Box for Avène Cicalfate+ Restorative Protective Cream, Face Moisturizer, face cream for sensitive skin, helps restore skin barrier, restorative cream, safe for infants, children and adults is primarily held by Amazon.com (1P) with a 90% share, winning the Buy Box for 26 out of 29 tracked days. Only 2 of 4 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $26.00

Peak Seller Pressure

2 sellers on Jun 2

Price Trend

Recovering

Seller Proliferation

Stable

0/day avg · 0 net

Peak +1 on 06/13

Buy-box price fell to a floor of $0.00 before recovering to $26.00. It entered the period already $5.20 below MSRP ($26.00), before any crowding pressure arrived. Seller count peaked at 2 on 06/02 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

Watchlist

  • 1 seller exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (1)
1PLovelySkin Inc

Last Jun 10 · $26.00 · 3 Buy Box Wins

Persistent (3)
1PAmazon.com

26d · avg $23.50 · 26 Buy Box Wins · ↑ rising

2PLovelySkin Inc

18d · avg $26.00 · 0 Buy Box Wins · stable

3PLovelySkin Inc

17d · avg $26.00 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$7.80

Severe · 30.0% below MSRP

Severe erosion — floor is $7.80 (30.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P sellers

Controlled · 1 exited

3P activity is limited to 1 seller — controlled, though 1 have since exited.

Buy Box

Amazon.com

1P · 26 wins · $26.00

Buy-box is controlled — Amazon.com (1P) leads with 26 wins at $26.00, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $18.20, which is 30.0% below MSRP ($26.00).

2

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 30.0% below MSRP ($26.00).